My professional career has been based in and around the UK drinks scene. From Bar management throughout my university years or more recently to my time with Diageo and Reserve brands group - alcohol has been at the forefront of my career. Either in an Ambassadorial, Salesman or marketing/nurture roles. I have a huge desire to further
My professional career has been based in and around the UK drinks scene. From Bar management throughout my university years or more recently to my time with Diageo and Reserve brands group - alcohol has been at the forefront of my career. Either in an Ambassadorial, Salesman or marketing/nurture roles. I have a huge desire to further my career, to manage people and to work in foreign markets. My main goal is to remain passionate about the brands I sell and the people around me who make this industry the way it is.
Specialties: Liquid Knowledge, Commercial Selling, People Management, Coaching and Development.
Commercial Sales Manager @ Leading a National Sales team of 6 account Managers and Brand Ambassadors covering the top Trend leading accounts outside of London.
Looking after the Malts and Luxury portfolio. From June 2015 to Present (6 months) UkNational Account Manager (Reserve Brands Group) @ National Account Manager for Diageo's Reserve brands Group - Managing key relationships with Diageo's direct Whisky Specialist customers. Sole P&L Responsibily. JBP planning & forecasting responsibilty. Aditional role responsibility includes Single Cask Whisky project for GB. From March 2014 to Present (1 year 9 months) Edinburgh (Home Based)National Account Manager - RTM Diageo's Reserve Brands Group) @ P&L responsiblity for Key National On-trade and regional on and off trade buisness. Developing luxury, premium and malts sku's within the account base. From September 2013 to February 2014 (6 months) Edinburgh, United Kingdom (Home based)Route To Market Independents - Scotland @ A complex role involving the on and off-trade route to market channel. Sole P&L responsibility and responsible for total Business Performance management: Determining account levels for best view forecasting to the business.
Customer Value chain management: for best opportunities to manage cost and maximise value at an account level. From June 2012 to September 2013 (1 year 4 months) ScotlandReserve Brands Regional Account Manager Scotland (Diageo PLC) @ •Part of a National Sales team, selling Premium and Luxury spirits at the top level of the UK on-trade.
•Responsible for total territory management and budgets including customer investments, marketing spend and execution of key brand plans.
•With a customer base of National, regional groups and independent on-trade outlets.
•Ensuring that the best accounts and bartenders in the trade adore and sell our brands and act as Ambassadors for Reserve Brands Group.
•This role also drives the waterfall effect by creating a halo for our brands through the implementation of key marketing initiatives and sales drivers.
•This role also encompasses a route to market plan to help to unlock the on-trade through closer relationships with our suppliers. From May 2010 to January 2013 (2 years 9 months) Edinburgh, United KingdomAccount Manager Reserve Brands Group (Diageo PLC) @ •Part of a National Sales team, selling Premium and Luxury spirits at the top level of the UK on-trade. With the main goal on doubling the Reserve business.
• Ensuring that the best accounts and bartenders in the trade adore and sell our brands and act as Ambassador for Reserve Brands Group. This role also drives the waterfall effect of creating a halo for our brands through the RLA, TLA and premium strategy and the World Class Program.
•A highly commercial role using support packages for the on-trade involving cash Retrospective discounts, marketing and Ambassador Support to create a win win situation for our customers. From June 2009 to May 2010 (1 year) Leeds, United KingdomBrand Executive - Bulleit Bourbon (Diageo PLC) @ •This role worked closely with marketing to design and execute sales drivers for the on-trade to help to continually evolve seed and nurture the brand within the trade.
•This role created the individual as the face of the brand through the trade and encouraged a deep understanding of its market place.
•The role also involved Game marketing planning to help shape future brand plans. Delivering on targets based around QDVPPP (Quality, Distribution, Visibility, Price, promotion and Persuasion. With the development of relevant visibility items and brand POS. From January 2008 to June 2009 (1 year 6 months) Edinburgh, United Kingdom
Bachelor of Science, Business & Information Technology @ 2003 Edinburgh's Napier University From 1999 to 2003 Tod Bradbury is skilled in: Forecasting, Sales, Management, FMCG, Account Management, Key Account Management, Alcoholic Beverages, Strategy, Event Management, New Business Development, Sales Management, Key Account Development, P&L Management, Luxury Goods, Luxury, Whisky, High Net Worth...