Tim O'Gorman's Email Addresses & Phone Numbers

📖 Summary

I am the Digital Marketing and Social Media lead for Accenture’s North America Geographic Marketing Team. From integrating social media into marketing strategies to executing digital programs and campaigns, as the digital and social lead for North America Geographic Marketing I get to work with some of the best and brightest people across many different industries which makes what I do very rewarding. I joined Accenture in 2004.North America Digital Marketing and Social Media Lead @ Design, deliver and optimize digital marketing programs and social media campaigns for 47 internal clients and enhance existing integrated marketing strategies to properly leverage digital and social channels, focusing on programs that impact awareness, knowledge, consideration, preference, sales and loyalty. Analyze, assess and identify the most valuable opportunities to improve performance and redesign marketing production and client experiences to deliver improved outcomes.  Integrate social media (paid and organic) and manage integrated content distribution across channels including Twitter, LinkedIn and Facebook. Manage industry presence on accenture.com, to include natural search optimization (SEO), content management and section architecture. Manage 3 internal offshore resources, responsible for rating review and career development.  Support the creation of digital and integrated multichannel best practice trainings for key channels to rapidly improve knowledge of how to effectively reach and connect with clients.  Collaborate with content leads to align content production and pipeline with multichannel outreach across campaigns, countries and channels.  Partner with analytics team to analyze activity and performance and produce actionable insights that drive digital marketing strategy and decision making.  Manage competitive analysis to continuously improve competitive differentiation and provide necessary recommendations.  Develop metrics reports to understand traffic and engagement and drive optimization.  Manage agency relationships and monitor manpower consumption to deliver projects on time and on budget.  Act as an advisor, mentor and leader in digital marketing within the North American Geographic Marketing team. From September 2011 to Present (4 years 4 months) Recruitment Marketing - US Experienced Hire Lead @ Recruitment Marketing Managed end-to-end marketing campaigns to include strategic development of objectives and goals to tactical execution of optimizing performance to ensure the best possible ROI. Managed a seven-figure experienced hire marketing budget to drive the timely completion of marketing goals and objectives on a quarter by quarter basis. Worked closely with recruiting leads in all areas of the business to understand the skills needed and the locations of US demand -- then design the necessary strategy to fill demand and execute according to Recruitment Marketing best practices. Managed third party relations and contracts with agencies, to include the negotiation and signing of contracts and media buying. Managed campaign message development of detailed marketing campaigns, consisting of writing candidate advertising and the strategic and tactical execution of creative collateral while maintaining the integrity of the Accenture brand at a 100% success rate. Oversaw production of marketing materials created by offshore resources to ensure that projects are delivered on time and are executed for the best possible ROI. Alumni Marketing Oversaw the production of the North America alumni quarterly newsletter Pathways and local alumni communications. Worked closely with recruiting to leverage the Accenture Alumni Network and coordinate alumni events in hot spot locations to rehire alums and as a result, reduce Accenture's Cost-per-Hire. Owned and managed Accenture's Official Alumni Network' on LinkedIn (5,000+ members) and responsible for network content such as promoting current open positions, updating profile information for business development opportunities and how to reconnect with Accenture. From June 2008 to September 2011 (3 years 4 months) Resources Global Event Marketing @ Coordinated and managed all aspects of event logistics from beginning to end and within budget, such as scheduling, securing location, catering, invitations; transportation, publicity and employ and manage onsite logistical support. Travel to most major events to support on-site execution and management; as program grows identify alternative support including outsourcing options or growing a staff needed to support the growing event program Business Development lead responsible for building relationships with external clients and coordinating all Accenture Match Play Championship and the Annual Tiger Woods Golf Outing program details Created and maintained successful relationships with multiple vendors to ensure merchandise and collateral are created and delivered as instructed Responsible for contract negotiations, contract renewals and creating marketing strategies that fit within a particular event budget Identify key metrics for event success and analyze programs for effectiveness and conduct post-event reporting and ROI analysis; revise future events, contracts and vendors based on results. From August 2004 to June 2008 (3 years 11 months) Firefighter @ Directed and Controlled firefighting attacks, confined space rescues, and rescue operations in South Korea and Delaware Planned, scheduled, and supervised fire protection activities in North Dakota Fought structural and aircraft fires on B-52's, F-16's, and C-5's Performed rescue operations, confined space rescue, emergency medical care and Cardiopulmonary Resuscitation (CPR) Performed fire alarm communication center such as alerting firefighting personnel and support agencies of emergencies From March 1996 to August 2000 (4 years 6 months) Bachelor of Arts, Marketing and Communications @ University of Illinois at Chicago From 2001 to 2003 Cultural studies focusing on international business @ University of Westminster From 2003 to 2003 Tim O'Gorman is skilled in: Marketing Strategy, Digital Marketing, Strategy, Marketing, Online Marketing, Program Management, Business Strategy, Advertising, Management, Leadership, Market Research, Marketing Management, SEM, Social Media, Sales, Diversity, diversity and inclusion