I function as CMO for Qualcomm’s product division which is ~2/3 of our $25B revenue. Qualcomm is the leading mobile company, and our technology is in virtually every smartphone and connected device including connected cars, small cells, routers/gateways, and internet of things devices. If you have not heard of Qualcomm, you can think of us as having a similar position in mobile to what Intel built in the PC market, but with a broader technology portfolio and more market segments served. I have a purposefully eclectic set of experiences across functions and industries. This allows me to apply a diverse and global perspective to every challenge and develop innovative and often asymmetrical marketing strategies. Some of my most important marketing beliefs: YOU CAN IMPROVE RESULTS BY SIMPLY CHANGING THE WORDS YOU USE Growing up in advertising, the only lever I had to change sales was words. This experience taught me to wring every ounce of effectiveness out of our messaging and creative. GREAT MARKETERS COMBINE TECHNICAL PRODUCT KNOWLEDGE AND CUSTOMER INSIGHT FOR BREAKTHROUGH RESULTS In technology marketing budgets are often tight, so product insight is the fuel that powers the marketing engine. I invest in understanding products and discover the best ways to drive customer interest. MARKETING = COMMUNICATIONS ENGINEERING Every marketing challenge requires a custom engineered plan. With my diverse experience I can identify specific opportunities and engineer plans that have the appropriate marketing strategies and mix of tactics for the maximum impact and efficiency. TRANSFORMATIONAL LEADERSHIP STARTS LONELY, TURNS INTO A TEAM SPORT I transform teams to work more effectively together and deliver better results. Every time I do this, it starts with a focus on shared goals and business results. And it quickly transforms from fear of change to teams seeing greater success and driving change themselves.

Vice President, Worldwide Marketing @ Responsible for Qualcomm's ~$15B chipset business, functioning as a divisional CMO bringing together product marketing, branding, public relations, events, online marketing and analyst relations for their leading LTE and Qualcomm Snapdragon mobile processor products. Successfully secured gold standard position with OEMs and mobile industry, grew aided consumer awareness to ~30%. From September 2010 to Present (5 years 2 months) San Diego, CAGeneral Manager @ Responsible for product management of new business incubations and taking incubations from concept to validation and through to launch for the Startup Business Group. Product spaces span mobile phone applications and services to server products for education, to consumer services for energy management. From May 2009 to August 2010 (1 year 4 months) Redmond, WASenior Director, Windows Mobile Phone Consumer Experiences @ Responsible for overall product management and planning of Microsoft's consumer experiences on Windows Mobile phones. From February 2006 to April 2009 (3 years 3 months) Redmond, WASenior Director, Windows PC Consumer Product Planning @ Challenged to bring product planning discipline to and create long term product plans for Windows’s $3B consumer business. Identified key consumer needs and opportunities through global customer segmentation, product usage analysis and satisfaction research. From January 2004 to January 2006 (2 years 1 month) Redmond, WADirector of Marketing, Office for Macintosh @ Revitalized Microsoft’s $100+ million portfolio of products for the Macintosh including Microsoft Office, MSN Messenger, MSN Internet Access, Virtual PC, and Internet Explorer. From January 2002 to January 2004 (2 years 1 month) Redmond, WASenior Director, Product Planning @ Hired by COO to help the company, which had grown rapidly through acquisitions, implement a business planning process, rationalize their acquisitions into a portfolio, prioritize investments and forecast revenue. From January 2001 to December 2001 (1 year) Seattle, WADirector, Hardware Marketing @ Led end-to-end marketing for Microsoft’s $500+ million hardware portfolio including: mice, trackballs, keyboards, gaming devices, webcams and new product innovation. Integrated inbound and outbound teams and developed a common planning and lifecycle management process. From January 1997 to January 2000 (3 years 1 month) Redmond, WAMarketing Manager, Long Distance Prepaid Cards @ Joined a startup group inside Sprint to help launch their first retail product. From January 1995 to December 1997 (3 years) Kansas City, KSAccount Executive @ The Kellogg Company - Breakfast Cereal Recruited to a new agency team to successfully win back the Kellogg business. From January 1994 to December 1994 (1 year) New York, NYAccount Executive @ Account Executive (1991-1993) The Procter & Gamble Company - Cascade Dishwasher Detergent, Tide Laundry Detergent From July 1991 to December 1993 (2 years 6 months) New York, NY

BA, English, Psychology @ Middlebury College From 1988 to 1991 Tim McDonough is skilled in: Product Management, Competitive Analysis, Positioning, Public Relations, Management, Process Improvement, Portfolio Management, Product Marketing, Product Planning, Go-to-market Strategy, Mobile Devices, Product Launch, Multi-channel Marketing, Mobile Applications, Cross-functional Team..., Mobile Technology, Marketing Strategy, Integrated Marketing, Advertising, Business Development, Demand Generation, Enterprise Software, Online Advertising, Strategic Partnerships, Business Alliances, Strategy, Lead Generation, Thought Leadership, SaaS, Analytics