Results-driven marketing leader with a proven track record of success in eCommerce, P&L management, direct marketing and database management. Experienced in managing multiple initiatives in a fast-paced environment, building business plans and presenting to the C-Suite to clearly outline the path to profitability and the investments needed to meet the goals and objectives of an organization. Capabilities: P&L Management eCommerce Business and Marketing Strategy (Personalization, SEM, SEO, eMail, Display, Affiliate, Social, Consumer-Generated) Analytics/Business Intelligence and KPI design Market and Business Development Omni-Channel Marketing Direct Marketing Consumer Segmentation CRM Database Management Conversion Rate Optimization A/B Testing Online Merchandising Mobile Marketing Consumer Experience Brand Building Industries: Apparel Industrial Supply Distribution Manufacturing Retail B2C B2B

eCommerce Director @ Lead the strategic planning, development, positioning and ongoing success of the eCommerce business at one of the leading Pet Products Retailers in the US. From April 2015 to Present (7 months) Livonia, MIOwner, Digital Marketing Strategist @ Specialties: Digital marketing strategy eCommerce business development and planning Online marketing (SEM, eMail, Digital Ads, Social, Affiliate, Consumer-Generated) Web analytics (Omniture, Coremetrics, Google Analytics) / business intelligence and KPI design Online merchandising and planning Project Management From February 2015 to Present (9 months) Greater Detroit AreaDirector of eCommerce @ • Increased D2C eCommerce sales in the US and Canada by a CAGR of 43% over 8 years, by delivering a personalized consumer experience while at higher MSRP price points to avoid channel conflict with our retail partners. • Created the online business strategy that led to eCommerce being the most profitable business inside Carhartt with an EBITDA that is among the apparel industry leaders. • Built and led the eCommerce team from inception to a multi-faceted team with responsibility for online user experience, consumer acquisition and retention, digital marketing, web operations management, merchandise and promotional planning, and sales and profit objectives. • Led the strategy and business development of a robust consumer data warehouse and marketing information suite that delivers personalized consumer experiences by offering relevant products and merchandising. • Partnered with an external agency to create a consumer segmentation model. This model informed our online marketing strategy and our offline catalog mailing, which saw a 2X return on ad spend compared to prior mailings. • Ensured digital marketing strategy was aligned with corporate offline activities and optimized for profitability through SEM, email, affiliates, SEO, display advertising, social media, and consumer-generated content. • Oversaw three complete web-site redesigns on the Websphere Commerce platform, with the latest being a responsive site that provided an optimal user experience across all devices. • My team collaborated with internal and external resources to create a B2B website that exceeded the sales forecast by 66% in its first year. • Recommended and implemented a wholesale relationship with Amazon, and acted as the account manager for the first three years. Recommended product assortments, forecasts, marketing plans and co-op investments, which led to Amazon becoming one of our largest retail partners. From June 2007 to February 2015 (7 years 9 months) Greater Detroit AreaInterim Retail Marketing Director @ (Approx 10 months while search was ongoing for full-time Retail Marketing Director) • Assumed additional responsibilities for leading our retail marketing team to deliver marketing plans, manage multi-million dollar co-op investments, and in-store merchandising for the largest Carhartt retailers. From 2008 to 2009 (1 year) Dearborn MIeCommerce & Database Marketing Manager @ • Develop the strategy, oversee web operations, and lead cross-functional teams to create the UI, ongoing enhancements, and marketing and training programs. Result is J&L has grown 40% over a three-year period without adding inbound call center manpower. • Deliver incremental customer growth and retention via email promotions, SEO and SEM campaigns. • Develop and oversee online analytics and KPI's to obtain a comprehensive view of customer activity to guide ongoing operations From 1999 to June 2007 (8 years) Database & eCommerce Marketing @ • Designer and project manager for first eCommerce web site for Polk City Directory Division. Direct marketing specialist responsible for generating over $1 million in revenue in first year of new direct mail program. From 1997 to 1999 (2 years) Marketing Coordinator @ • Implemented CRM software package and trained sales force. Created catalogs and direct mail pieces using desktop publishing software. From 1994 to 1997 (3 years)

MBA, Finance, Info Systems @ Wayne State University From 1997 to 2000 BBA, Management, Marketing, Summa Cum Laude @ Evangel University From 1989 to 1993 Thadd Tucker is skilled in: E-commerce, Email Marketing, Digital Marketing, Web Analytics, SEM, Social Media, Direct Marketing, Analytics, CRM, Sales, Management, SEO, Display Advertising, Direct Mail, Online Marketing, Strategy, Mobile Commerce, Cross-functional Team..., B2B Marketing, PPC, Marketing, Digital Strategy, Brand Management, Marketing Strategy, P&L Management, Online Merchandising, Retail, Online Advertising, Social Media Marketing, Agency Relationship..., User Experience