Prevention/Self-Mgt. Educator/Speaker • Mktg./Operations Leader • Device/Nanotech Coatings /Cleaners Mfr. • Copywriter
Dallas/Fort Worth Area
STRATEGIC OPERATIONS AND MARKETING MANAGEMENT MEDICAL DEVICES/OTC Specialties: Wound Care, Ophthalmology, Pediatrics, Dermatological, Infection Control [Disinfectants, Cleaners, Antibiotics, Ocular Surface and Dry Eye Treatments] Includes leadership in: - Organizational Change Management - Strategic Operations and Expansion Planning - Business Core Development - Product Development/Study and Data Capture Design - Competitive Analysis/In-Depth Situation Analysis - Advertising/Sales Promotion/Creative Development[Execution]...
STRATEGIC OPERATIONS AND MARKETING MANAGEMENT MEDICAL DEVICES/OTC Specialties: Wound Care, Ophthalmology, Pediatrics, Dermatological, Infection Control [Disinfectants, Cleaners, Antibiotics, Ocular Surface and Dry Eye Treatments] Includes leadership in: - Organizational Change Management - Strategic Operations and Expansion Planning - Business Core Development - Product Development/Study and Data Capture Design - Competitive Analysis/In-Depth Situation Analysis - Advertising/Sales Promotion/Creative Development[Execution] - Targeted Integrated Global Marketing Communication - Product/Project Management - Forecasting and business modeling - Multicultural/Specific Industry Marketing - Team Mentoring, Direction & Results - Strong Communication Skills (Editing/Writing) - Educational Script Writing/Footage Development - Stakeholder Buy-In - Strategic KOL and liaison development BUSINESS STRENGTHS: Cross-functional leader for strategic ideas and execution that work to grow brand ROI through new business opportunities and thorough market analyses. Advertising and sales promotion planning to accomplish and deliver high-quality end product(s), as well as uncovering forecasting variables for sustainably sound models. Customized action and change management planning/execution to obtain increased productivity and business expansion.Chronic Disease and Diabetes Self-Management Programs Leader @ Ensure fidelity to Stanford's Chronic Disease and Diabetes Self-Management Programs through effective leadership. Helping others in this manner is truly rewarding for those who lead and those whose participate ... incredible results. From July 2015 to Present (6 months) Chief Strategy, Portfolio and Global Operations Officer @ Strategic business and marketing planning (including lifecycle, IP management, LOE strategies), growth opportunities and synergistic initiatives, product portfolio management, competitive intelligence, and cross-business-unit project management and facilitation, utilization of financial analysis and operational analyses for pipeline growth and sustainability. Synergistic development among business units and IP strategic alignment. Operations management. Study design and product development. Professional relations. From September 2014 to Present (1 year 4 months) Global Operations Strategic Director @ Multi-functional management and support of operations and marketing through product development (regulatory, production, and distribution); product to market pipeline initiation and implementation; and performance management (growth initiatives and opportunities) while fostering company culture. From May 2014 to Present (1 year 8 months) Sr. Global Marketing Communications Management @ Strong communications with multiple global market leaders and multiple levels of management – external and internal – helping oversee growth of 105-110 percent of plan for lens care and dry eye products. Ensured consistent brand messaging growth throughout brands, streamlining optical chains and trade programs to execute $400,000+ savings standardizing and globalizing formats. Maintained budget for multiple category product launches, while developing a full media plan saving over $1,275,000 in agency fees. Resume available upon request. Strong knowledge of the vitamin and eye drop industry, assisted with launches for several products within all three industries through many stages of growth. Strong analytical skills with high-level creative and problem-solving skills to initiate projects with quality end results. Understand many modes of the pharmaceutical business and processes and have launched multiple product lines with lens care product management teams with 15 plus years experience in growing brands. Strong in design and printing along with thorough IMC knowledge and coordination to complete campaigns that work providing in-depth agency assistance and coordination. Extended understanding of research and regulatory needs. Special project, display and exhibit management along with building extensive brand equity and strategic planning ideas and implementation that hit the targeted segments. Please request virtual portfolio. From September 1992 to April 2014 (21 years 8 months) Art Director and Graphics Manager @ Art Director for Focus Magazine and Graphics Manager managing artists, photographers, videographers and story logistics with editors and writers from design to printing fulfillment/distribution. Worked with budgeting for the magazine and ensured printing was top notch before completed, and on time. Other duties were production of other campus periodicals -- art production and printing with budget duties to maintain the publications. Documentation booklets for systems within the hospital and specialized forms creations to help all departments. Editorial board meetings, photo shoots (logistics, props, models management), Aerial photo shoots of board members, doctors, and specialty nurses on location in CareFlite and assistance with any onsite events to ensure advertising and festivities were pristinely eye-catching and of good quality. Assisted in the "birth" of the two "babies" (first appearances of CareFlite helicopters) at Harris Methodist through press releases so our public would understand the new level of service that was offered. First-hand knowledge of many medical procedures such as lithotripsy and perinatological ultrasounds within multi-fetus pregnancies; thus, flexibility is optimal. From 1989 to 1992 (3 years) Public Relations Manager @ Worked on company newsletters including Pegasus Software Systems, McKesson Office Products and Skiiers' Edge Newsletters and promotional items for all. Included specialized custom artwork and characters for the Skiers' Edge including HotDawg cartoons and animated clothing and skis which personalized the advertising. Office products included weekly deals with quick turn. Copywriting for all entities and art production (making fully print-ready) to print quality delivery of all promotionals. Strong sense of the corporation's needs was used to produce a successive series of newsletter documentation guides for customers which included technical writing for clarity to any user. Graphics West agency work was included along with news releases to clients. From 1984 to 1989 (5 years) Master of Business Administration (M.B.A.), Business Administration, Operations and Marketing Management, MBA Graduate @ Texas A&M University-Commerce From 2012 to 2014 BA Communications, Advertising @ The University of Texas at ArlingtonArt History, Criticism and Conservation @ Mclennan Community College From 1980 to 1981 Associate of Arts (AA), Commercial Art and Advertising @ Texas State Technical College Waco From 1981 to 1983 Teresa MBA is skilled in: Advertising, Strategic Planning, Research, Healthcare, Event Management, Marketing, Copywriting, Integrated Marketing, Writing, Press Releases, Photography, Media Relations, Marketing Strategy, Project Management, Strategic Communications
Stanford University School of Medicine
Chronic Disease and Diabetes Self-Management Programs Leader
July 2015 to Present
Chief Strategy, Portfolio and Global Operations Officer
September 2014 to Present
Global Operations Strategic Director
May 2014 to Present
Alcon Laboratories, Inc.
Sr. Global Marketing Communications Management
September 1992 to April 2014
Harris Methodist Hospital
Art Director and Graphics Manager
1989 to 1992
Pegasus Software Systems
Public Relations Manager
1984 to 1989
Texas A&M University-Commerce
Master of Business Administration (M.B.A.) Business Administration Operations and Marketing Management MBA Graduate
2012 to 2014
The University of Texas at Arlington
BA Communications Advertising
Mclennan Community College
Art History Criticism and Conservation
1980 to 1981
Texas State Technical College Waco
Associate of Arts (AA) Commercial Art and Advertising
1981 to 1983
Ensure fidelity to Stanford's Chronic Disease and Diabetes Self-Management Programs through effective leadership. Helping others in this manner is truly rewarding for those who lead and those whose participate ... incredible results. Ensure fidelity to Stanford's Chronic Disease and Diabetes Self-Management Programs through effective leadership. Helping others in this manner is truly rewarding for those who lead and those whose participate ... incredible results.
What company does Teresa MBA work for?
Teresa MBA works for Stanford University School of Medicine
What is Teresa MBA's role at Stanford University School of Medicine?
Teresa MBA is Chronic Disease and Diabetes Self-Management Programs Leader
What industry does Teresa MBA work in?
Teresa MBA works in the Biotechnology industry.
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