Head of IPTV Portfolio - Mediaroom & Cloud TV @ Ericsson
Principal Product Planning Lead - IPTV platforms @ Microsoft
Principal Product Planning Lead - Xbox TV Products @ Microsoft
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HIGH PERFORMANCE EXECUTIVE with over twenty years of combined experience managing technical and creative people and projects, shaping product direction, defining marketing strategies, and managing consumer and professional products in existing and emerging markets. Marketing-savvy strategist with expertise in driving engineering toward corporate objectives, long-term product planning, product line positioning, messaging, market research / competitive analysis, technology
HIGH PERFORMANCE EXECUTIVE with over twenty years of combined experience managing technical and creative people and projects, shaping product direction, defining marketing strategies, and managing consumer and professional products in existing and emerging markets. Marketing-savvy strategist with expertise in driving engineering toward corporate objectives, long-term product planning, product line positioning, messaging, market research / competitive analysis, technology licensing, and launch execution management.
Specialties:Broad marketing experience, dedicated leader, high-level strategist, creative problem solver & strong technical background.
Head of IPTV Portfolio - Mediaroom & Cloud TV @ Responsible for overall product portfolio, product strategy and product roadmaps for IPTV products and Cloud TV services.
Ericsson Mediaroom is the world's most innovative and deployed IPTV platform. Mediaroom-powered TV services are offered by over 60 global operators in more than 20 countries, delivering services to nearly 17 million household subscribers with approximately 28 million active set-top boxes. As the leader in first-to-scale features such as wireless receivers, multi-room DVR, instant channel change, and many others, Mediaroom is the choice for operators including AT&T, Bell Canada, Portugal Telecom, TELUS, Vimpelcom and Vodafone, among others.
http://www.ericsson.com/mediaroom From September 2013 to Present (2 years 2 months) Santa Clara, CAPrincipal Product Planning Lead - IPTV platforms @ Mediaroom is the client/server software for IP delivery of broadcast and VOD television. Mediaroom has a global customer base of leading telecommunications service providers including AT&T U-Verse, Deutsche Telekom, Swisscom, Vimpelcom and others.
Microsoft Mediaroom is now the world’s most deployed IPTV platform with over 12M connected subscribers. Mediaroom continues to hold the No. 1 spot in the global IPTV middleware market, according to Screen Digest.
In September 2013, Microsoft sold the entire Mediaroom business to Ericsson. This included source code, physical assets, people assets, customer relationships, etc. It was a full divestiture. From February 2012 to September 2013 (1 year 8 months) San Francisco Bay AreaPrincipal Product Planning Lead - Xbox TV Products @ In this role I led a team of product planners responsible for all of the TV and entertainment products and services in Microsoft's Interactive Entertainment Business. This includes our direct-to-consumer offerings as well as our b2b partnerships with content owners, aggregators, service providers and MSO's.
Led by senior vice president Don Mattrick, the Interactive Entertainment Business (IEB) is focused on the development of key entertainment experiences that span gaming, music and video across multiple screens. The organization is responsible for the development of first-party games, Xbox LIVE, Zune's Xbox and PC Clients, and Xbox 360 console and accessories. In addition, IEB cultivates relationships with third-party game publishers and developers; serves as policy and content licensing liaisons with media and entertainment industries; partners with cable, telco and satellite companies to deliver multi-screen entertainment to their subscribers (Mediaroom); and drives the end-to-end, global hardware and software manufacturing and supply chain operations. From February 2011 to February 2012 (1 year 1 month) Redmond, WASenior Director Product Management - Mediaroom @ Product management/marketing lead for Microsoft Mediaroom. Mediaroom is the client/server software for IP delivery of broadcast and VOD television.
Mediaroom has a global customer base of leading telecommunications service providers including AT&T, BT (British Telecom), Deutsche Telekom, Swisscom and others.
Microsoft Mediaroom is now the world’s most deployed IPTV platform with over 7M connected subscribers. In the past 12 months, the number of subscribers has more than doubled, lifting Mediaroom to the No. 1 spot in the global IPTV middleware market, according to Screen Digest. From May 2009 to February 2011 (1 year 10 months) San Francisco Bay AreaFounder & CEO @ Boot-strapped start-up company in the "Wine 2.0" space. The main idea centered around bringing social networking and personalization to the wine selection process. In order to do this, my partner and I built a database of more than 700,000 wines with details around their composition, production methods, production size, professional ratings, community ratings, pricing and more. To make it easy to browse wines, I designed a virtual label to represent each wine. The color of the label and various elements (flags, price tag, cumulative rating, etc.) made it easy to browse many wine choices quickly. We launched the website and operated it for about 2 years before taking it down to focus on my day job when I joined Microsoft. The code is still parked on a VM somewhere waiting to come back to life one day... From October 2006 to December 2009 (3 years 3 months) San Francisco Bay AreaVP Product Management, Sling Products @ Worked closely with the EchoStar leadership team to integrate Sling into the EchoStar organization and to develop the product plans to incorporate Sling capabilities into EchoStar set-top boxes and DVR's.
Developed and launched the SlingLoaded ingredient brand and was personally responsible for the integration of Sling technology into the EchoStar ViP922 HD DVR which was launched at CES2009 and won Best-of-Show in the Home Video category. From October 2007 to March 2009 (1 year 6 months) San Francisco Bay AreaVice President, Product Management & Product Marketing @ Vice President in charge of hardware and software products worldwide.
Product leader for all Sling Media consumer hardware and software products, domestic and international, including Slingbox, SlingCatcher, SlingLink, SlingPlayer for Windows, SlingPlayer for Mac, SlingPlayer Mobile for Windows Mobile, iPhone, Symbian, PalmOS and BlackBerry.
Reported to the COO, responsible for building and leading a team of product marketing, product management, technical marketing and program management professionals. Led separate product teams responsible for hardware, software, mobile software and user experience.
Managed all consumer research activities, competitive analysis, and business modeling. Developed overall product positioning and messaging for use in retail packaging, online messaging, etc.
Served as the main “owner” for the overall product roadmap. Worked closely with other internal teams to integrate their feedback into the overall product planning process.
Responsible for final sign-off on specific hardware and software features, functionality, industrial design, packaging, out-of-box experience, and cost-of-goods.
Managed several large, outside vendor relationships which included professional engineering, product development and creative services. Managed efforts to unify product experience across all software products.
Also responsible for development and implementation of backend service technologies, including the centralized Sling Accounts functionality and various other cross-product features and functionality. From March 2007 to March 2009 (2 years 1 month) San Francisco Bay AreaVP Corporate Strategy & Marketing (Board seat) @ Board-level position as part of a turnaround management team hired to improve operating efficiency and focus business development efforts in a direction that would lead towards a beneficial partnership or exit.
Worked closely with newly hired CEO to develop overall business plan and subsequent action plan to shift corporate focus away from CEDIA dealers towards consumer retail (direct & big-box). This plan was approved by the overall board and served as the “bible” for ongoing corporate activities.
Developed product strategy involving the addition of new features and functionality necessary to be competitive in the consumer media server space and focused engineering efforts on integration with existing consumer products and services rather than trying to build everything internally.
Managed partnerships with Microsoft, TiVo, Yahoo!/Flickr and Apple to implement an interoperable media server solution which integrated these companies’ media products and services into a single user interface accessible from any connected room in the house.
Successfully re-launched company at 2006 International Consumer Electronics Show (CES) and shipped consumer product (direct) in summer 2006 and executed a retail pilot program with CompUSA in fall 2006. Received a large number of positive accolades, including 4 out of 5 stars by PC Magazine.
Involved in board decisions surrounding corporate direction, staffing and budgeting. Worked actively with executive management team to develop and execute the overall go-to-market strategy and all associated milestones and deliverables.
Participated in dozens of business development meetings focusing on the areas of technology licensing, OEM/ODM product distribution, product partnership opportunities and potential acquisition of the company (people, technology, IP, etc.)
Digital Deck’s assets were mostly acquired by Cisco Systems and the team was integrated into their connected electronics group in Southern California. From July 2005 to October 2006 (1 year 4 months) San Francisco Bay AreaEntrepreneur-In-Residence @ Spent 2 months with Geoff Yang and Tim Haley, early investors in TiVo. I had planned to stay longer, but a startup turn-around opportunity came up and I decided to end my EIR period early with the full support of Tim & Geoff. While there, I reviewed several new investment opportunities and performed market research on several potential markets to sanity check some of the data we were hearing from potential investment opportunities. I also worked through my personal network and introduced a couple of potential new investment opportunities to Redpoint, potentially giving them early access to the investment opportunity. From May 2005 to June 2005 (2 months) San Francisco Bay AreaVice President, Marketing @ Responsible for developing and implementing corporate brand identity as well as consumer brand and marketing positioning. Also responsible for developing all collateral and creative assets to support guerilla marketing efforts. Developed product roadmap and strategy as well as financial modeling of advertising and premium service revenue strategies. Developed corporate launch strategy and launched company at [email protected] From September 2004 to April 2005 (8 months) San Francisco Bay AreaSenior Director, Product Marketing and UK Dev & Test teams @ Responsible for overall product and service roadmaps and strategies. Products include: direct-to-consumer, licensed and OEM digital video recorder products, DVR services, content and advertising technologies and broadband services. Direct management of User Research and User Experience/Usability teams.
Collaborate with executive team and engineering staff in the design, management, and delivery of hardware systems and digital video recorder services – including direction of consumer research, competitive analysis, development of market and product requirement documents, product and service roadmaps, pricing strategy and overall feature balance.
Responsible for TiVo’s initial “buzz” marketing campaign targeting celebrities, entertainment executives, press and analysts to build awareness of TiVo products and services. Corporate spokesperson responsible for many press and analyst interviews.
Responsible for all development and launch aspects of the TiVo DVR for the United Kingdom including partner relationship management with BSkyB and Thomson, product requirements, engineering specifications, and local and in-country testing. Personally led the engineering development team.
Directly responsible for the creation and development of TiVo’s Home Media Option and TiVo-To-Go packages – a premium bundle of home networking and broadband features that allow thin-client support of streaming audio and images, scheduling of recordings via the Internet and secure transfer of recorded programs between TiVo recorders and Personal Computers in the home.
Primary spokesperson for outbound, product focused PR activities, including press and analyst meetings and telecons, speaking opportunities, industry panel participation, etc.
Responsible for TiVo representation at all major tradeshows and events they participated in, including: Consumer Electronics Show, IBC, IFA, NAB, Western Cable Show, NCTA, Milia and NATPE. From December 1998 to September 2004 (5 years 10 months) San Francisco Bay AreaSenior Engineering Manager @ Led the definition and development of a new software product, Zap!iT, a digital disk recorder application for animators and compositors.
Led the customer research to determine market requirements and developed product requirements and specifications.
Led the engineering development team in the development and release of two versions of Zap!iT software. This software was later incorporated into the Maya animation studio, now part of Autodesk http://www.autodesk.com/products/maya From 1997 to 1998 (1 year) San Francisco Bay AreaHead of Entertainment Tech Center @ Managed the Silicon Studio Production Group, a team of 20 staff, contractors and interns working in SGI’s Entertainment Technology Center.
Designed and managed the construction of the Entertainment Technology Center, a $5M facility created as a showplace for broadcast and production techniques based on SGI technology. From 1995 to 1997 (2 years) San Francisco Bay AreaTechnical Marketing - Vertical market solutions @ Developed custom solutions for SGI customers in the entertainment marketplace (Pixar, ILM, DreamWorks, etc.) by understanding their needs and the portfolio of software solutions available on the SGI platform. From 1994 to 1995 (1 year) San Francisco Bay AreaDirector of Technical Operations @ Managed a staff of ten artists, animators, compositors and video producers performing production services for engineering visualization for legal clients. Responsible for bidding, production and delivery of $3M/year of computer generated animation and video. Certified Master Trainer for Wavefront Advanced Visualizer software. From July 1991 to March 1994 (2 years 9 months) San Francisco, CAComputer Animator @ Computer animator and video producer working primarily on engineering recreations and visualization for legal customers. Also worked on several animations over the years for TV commercials, corporate and training videos. At this time in the development of computer animation, many of the sophisticated projects required custom programming. These were many of the projects I worked on because they required artistic ability and computer science skills. From July 1988 to March 1994 (5 years 9 months) San Francisco, CA
Ted Malone is skilled in: Product Management, Product Marketing, Strategy, Strategic Partnerships, Management, Start-ups, Competitive Analysis, Digital Media, Mobile Devices, Business Strategy, Cloud Computing, Consumer Electronics, User Experience, IPTV, Go-to-market Strategy, Marketing Strategy, Business Development, Brand Management, SaaS, Mobile Applications, Telecommunications, Leadership, Market Research, Television, VOD, Analytics, Product Planning, Team Leadership, E-commerce, B2B, Middleware, Partner Management, Marketing, Enterprise Software, OTT, Cross-functional Team..., Program Management, Product Development, Software Development, Agile Methodologies, IOT