I am a highly skilled Senior PPC Manager with over five years’ agency experience in paid search. As a Google Certified Partner, I currently lead a biddable media team, and manage complex PPC and social advertising projects. I regularly blog about the latest PPC industry trends for State of Digital and Wordstream, and present at industry conferences such as BrightonSEO and BiddableWorld. My skills include: • Extensive AdWords PPC Skills including Search Campaigns, Dynamic Search Ads, Bidding Strategies, AdWords Scripts, Automated Rules, RLSAs, Extensions, AdWords Editor, Ecommerce Conversion Tracking and much more. • Wide variety of Google Shopping (PLA) skills including shopping bidding strategies, Google Merchant Centre feed optimisation, custom labels, campaign priority settings, product filters, and schema for Shopping Ads. • AdWords Remarketing including Dynamic Remarketing, Remarketing Lists for Search Ads and YouTube Remarketing. • Display advertising including Google Sponsored Promotions, Google Display Network (GDN), Ad Roll and Criteo. • Facebook advertising skills including ecommerce ad formats and tracking, advanced targeting including Remarketing, Dynamic Product Ads, Custom Audiences, Lookalike Audiences, negative audiences and UTM tracking. • Other social advertising skills including Twitter, Instagram and LinkedIn. • Google Analytics skills including custom segment and dashboard creation, as well as attribution reviewing and Google Tag Manager. • Campaign forecasting. • Bing Ads / Microsoft Ad Centre. • Basic PPC management software experience with tools such as Marin and Wordstream. • SEO Skills in both on page, technical optimisation, content marketing, link audits and reconsideration requests. • Basic HTML and Java (for tracking and tag / pixel implementation and AdWords Scripts).

Senior Biddable Media Manager @ • Creating and leading the agency’s PPC service, including gaining Google Partner status and being listed as one of Google’s fastest growing agencies of 2015. • Responsible for process map creation to create a robust agency PPC service. • New business activities including pitches, proposals, strategic planning and campaign forecasts • Pioneering the use of PPC innovations and best practice within the biddable media team • Campaign forecasting • Creating campaign strategies which integrate with the client’s wider marketing activities and business objectives. • Identifying opportunities for campaign expansion in client PPC and social advertising accounts • Creating and managing the agency relationship with Google, Facebook and Twitter ads reps to access the latest BETAs and account support. • Managing large scale AdWords search campaigns for both lead generation and ecommerce accounts, including keyword research and campaign structure, to bidding strategies (including RLSAs and flexible bidding strategies) and ad copy split testing. • Google shopping campaign creation and management for complex campaigns, achieving challenging ROI and CPA targets. • Setup and management of dynamic remarketing campaigns across the Google Display Network and Facebook, as well as standard Remarketing across Twitter and YouTube. • Setup and management of complex ecommerce social advertising campaigns across Facebook, Twitter, and Instagram, working to strict ROI targets. • Bing ads campaign creation, management, tracking and reporting. • CRO landing page testing and creation using Unbounce. From February 2015 to Present (11 months) Southampton, United KingdomPPC & SEO Specialist @ PPC Experience: • Creation and management of large scale ecommerce and lead generation PPC projects including meeting forecasts and challenging CPA targets, as well as achieving excellent results with small budget clients • Working on time sensitive campaigns to deliver them on budget and on time • International PPC campaign experience • Nurturing productive relationships with over 15 clients at any given time • Creating detailed PPC strategies underpinned with competitor and industry research, alongside a comprehensive understanding of client products / services • Landing page creation, testing and optimisation including User Experience and Conversion Rate Optimisation best practice • Working with AdWords rep to meet agency targets and trial pre-release AdWords products • Identifying sales expansion opportunities and upselling to existing clients • Auditing potential new client accounts and assisting in new business meetings and pitches • Proactively developing new service and product ideas to strengthen and grow the agency • Driving PPC best practice within the agency, responsible for PPC training, writing PPC whitepapers, and updating internal PPC process documents • Being a recognised port of call for other team members to ask for advice and help with troubleshooting and the performance of their PPC projects, and managing one team member directly • Creating agency resources such as PPC report templates and client induction documents SEO Experience: • Keyword research and on page and technical optimisation (a wide range of activities ranging from Schema to website architecture) • Link profile analysis and link strategy creation including having manual penalties successfully removed and small scale blogger outreach campaigns From October 2010 to February 2015 (4 years 5 months) Southampton, United KingdomAccount Executive @ Managing a large number of client accounts on a variety of projects primarily in Web Design / Development and Online Marketing. From May 2010 to October 2010 (6 months) Southampton, United KingdomDigital Marketing Intern @ Internship within the Account Management team. Gained valuable experience in the Web Design / Development management process. Performed Social Media Marketing and gained an understanding of SEO alongside practical Link Building experience. Gained valuable experience using Google Analytics and E-commerce reporting. From May 2009 to October 2009 (6 months) Bournemouth, United KingdomAdmin Assistant (Accounts & New Business) @ Part time role as an Administrative Assistant within the Accounts Department & New Business Department. Additionally regularly undertook receptionist duties managing a switchboard of over 40 lines. From July 2006 to September 2009 (3 years 3 months) Southampton, United Kingdom

Advertising & Marketing Communications BA (Hons), Interactive Media Strategies, Campaign Planning, Creative Analysis, Brand Management, Media Planning @ Bournemouth University From 2007 to 2010 Tara West is skilled in: SEM, Social Media, Online Marketing, Social Media Marketing, Web Analytics, PPC, Google Adwords, Link Building, Google Analytics, Digital Marketing, Online Advertising, Facebook, Keyword Research, Conversion Optimization, Off Page Optimization