Senior marketing and global business development executive with a proven track record of developing and building strategic brands for luxury and consumer products companies across multiple beauty categories: skin care, color cosmetics, fragrance, personal and hair care. Extensive experience driving results in diverse business environments across retail and direct sell from high growth, expansion to turn-around and
Senior marketing and global business development executive with a proven track record of developing and building strategic brands for luxury and consumer products companies across multiple beauty categories: skin care, color cosmetics, fragrance, personal and hair care. Extensive experience driving results in diverse business environments across retail and direct sell from high growth, expansion to turn-around and restructuring, as well as all key regions: NA, LATAM, Europe and Asia. Strong history of building teams and developing and motivating top talent.
• Strategic, consumer focused marketer, skilled at developing and implementing long-term global category strategy.
• Cross-functional leader adept at guiding teams to overcome challenges within budgets and condensed timelines.
• Results oriented, analytical thinker who can assess broad business implications in the context of immediate issues.
• Flexible team player achieves results through collaborative relationships in culturally diverse organizations
• Creative, entrepreneurial marketer accomplished at utilizing innovative approaches to solve business challenges
Specialties: beauty; mass, prestige, direct selling channels; strategic planning; brand management; new product development; P&L/ budget management; Sales/ Profit optimization; distribution strategies; market expansion; account management; digital/ social media; interactive marketing; consumer promotions; consumer research; advertising/ media campaign creation; media planning; brand communications; talent management; cross-functional team leadership; image-driven brands; licensing; pricing and product life cycle management.
Vice President Brand Marketing @ From November 2015 to Present (2 months) San Francisco Bay AreaSocial Media Strategy Consultant @ Developed social media marketing strategy and content to support client objectives of extending brand reach, cultivating consumer relationships and driving sales. Ideated 6 month social media editorial calendar, created daily blog posts, developed integrated marketing programs and cultivated and managed blogger ambassador relationships.
HeadOverHeels (www.headoverheelsco.com) is an agency that specializes in cultivating consumer relationships that go beyond traditional media.
We have expertise in all things digital, social media, branding, messaging, design and integrated programs that achieve marketing objectives. From November 2014 to October 2015 (1 year) Greater New York City AreaExecutive Director North America Beauty Marketing @ Led team of 33 across Marketing, Product Innovation, Activation and Package Design for the $1.3B North America beauty business. Responsible for financial planning, innovations, 3-year category strategies and annual marketing plans for all categories: skin care, color cosmetics, fragrance, personal and hair care to deliver revenue and profit objectives. Reported to VP North America Marketing and CMO. Member of the Global Executive Marketing Leadership Team. From 2013 to 2014 (1 year) Greater New York City AreaExecutive Director North America Regional Marketing @ Led team of 22 across Marketing, Package Design, Product Innovation and Marketing Analytics. Directed 3-year beauty pipeline, pricing and product life cycle strategies for all categories in $1.3B North America business. Partnered with matrix organization to ensure successful execution of strategies to meet financial objectives. Accountable for development of regional and commercialization of global innovations. Reported to GVP North America Marketing and CMO. Member of the Global Executive Marketing Leadership Team. From 2012 to 2013 (1 year) Greater New York City AreaExecutive Director Global Color Marketing @ Directed long-term global strategy and brand development on $2.0B Color Category. Responsible for driving growth on multiple brands and all make-up segments across varied price tiers. Fully accountable for building robust long-term global innovation plans based on market trends, consumer insights and overall business needs, developing contingency plans where necessary. Selected by Senior Management to lead category during management realignment, tasked with creating turnaround plan to reverse share declines. Reported to SVP of Marketing. Monthly business review meetings with CEO. From 2011 to 2012 (1 year) Greater New York City AreaDirector Global Marketing, Fragrances @ Developed long-term global strategy for $2.4B Fragrance Category, focused on brand building, portfolio optimization and strengthening image perception of Avon Fragrance. Directed activities within matrix organization to execute product launch plans including: ideation, brand positioning, package design, product development, advertising communication and 360 degree launch activation. From 2009 to 2011 (2 years) Greater New York City AreaSenior Brand Manager- Calvin Klein Global Marketing @ Managed development of the global Euphoria franchise. Cultivated long-term global brand strategy with focus on maintaining Calvin Klein brand equity worldwide. Directed new product development, promotions, media campaigns and all brand communications. Managed relationships with licensor, advertising agency, fragrance house, package design firm and international affiliates. From 2006 to 2008 (2 years) Greater New York City AreaSenior Marketing Manager- Rimmel Cosmetics @ Managed all marketing elements for the expansion of the Rimmel cosmetics brand in the U.S outside of WalMart test market, growing revenue +200% and ultimately establishing the brand in 13 leading retail customers. Directed marketing for the $80MM Lip & Nail business (50% of retail sales and over 200 SKU portfolio.) Independently managed brand P&L and developed media, internet and promotional strategy. Managed relationships with 4 external agencies, vendors internal sales force and key retail partners. From 2003 to 2006 (3 years) Greater New York City AreaAssistant Marketing Manager @ Managed $160MM nail, shadow and liner businesses, encompassing over 300 SKUs and $13MM advertising budget. From 2001 to 2003 (2 years) Greater New York City AreaManager Forecasting- Aramis Division @ Created fiscal year shipment plans for the Aramis division working across Fragrance, Color and Skin Care categories. Responsible for U.S., Canada and Puerto Rico annual forecasts as well as monthly adjustments based on market activity, for all 200+ SKUs in the Aramis, Tommy Hilfiger, Lab Series, Joe Malone and La Mer product lines. From 2000 to 2001 (1 year) Merchandise Planner @ From 1999 to 2000 (1 year) Planner @ From 1999 to 1999 (less than a year) Assistant Marketing Manager- Cosmetics floor 59th Street @ From 1998 to 1999 (1 year)
BA, Architecture @ Yale University From 1993 to 1997 Tara O'Flaherty is skilled in: Brand Management, Integrated Marketing, Strategy, Marketing, Advertising, Cross-functional Team Leadership, Product Development, Marketing Research, Retail, Management, P&L Management, Sales, Product Marketing, Forecasting, Brand Development
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