HOLLARD FINANCIAL SERVICES PTY LTD
Digital Performance Manager
March 2014 to May 2015
sydney area, australia
Senior Search Engine Marketing (SEM) Specialist
September 2011 to March 2014
sydney area, australia
June 2009 to January 2011
Sr. AdWords Representative
July 2007 to June 2009
HSBC Global Technology India
April 2005 to December 2006
- Google Analytics Premium - DoubleClick, DBM, DCM, DS3 - Google AdWords - Tag Management, Tealium - Tableau - Optimizely - Google Analytics Premium - DoubleClick, DBM, DCM, DS3 - Google AdWords - Tag Management, Tealium - Tableau - Optimizely
What company does Swetha Shankala work for?
Swetha Shankala works for HOLLARD FINANCIAL SERVICES PTY LTD
What is Swetha Shankala's role at HOLLARD FINANCIAL SERVICES PTY LTD?
Swetha Shankala is Digital Performance Manager
What industry does Swetha Shankala work in?
Swetha Shankala works in the Marketing and Advertising industry.
A graduate with a Bachelor’s in Advertising with over 8 years experience in Digital Marketing, Banking, Sales & Customer Service. As a Google AdWords & Analytics Certified Expert, I have worked across search, display, mobile and video advertising platforms with a diverse client portfolio ranging from SMBs to corporations with significant experience as an analyst and optimisation specialist. Strong at up-selling, cross-selling, delivering trainings, devising short and long-term account strategies as well as managing client relationships and expectations.Digital Performance Manager @ - Google Analytics Premium - DoubleClick, DBM, DCM, DS3 - Google AdWords - Tag Management, Tealium - Tableau - Optimizely From March 2014 to May 2015 (1 year 3 months) sydney area, australiaSenior Search Engine Marketing (SEM) Specialist @ - Setup, monitor, measure and optimize data-driven and result-driven advertising campaigns on Google networks, Facebook, Bing and LinkedIn - Provide trainings for Google AdWords and Google Analytics seminars and Google Engage AdWords & Analytics Bootcamp trainings for Agencies in Australia and New Zealand on behalf of Google Australia. - Landing Page Optimization and SEO - Team Management. From September 2011 to March 2014 (2 years 7 months) sydney area, australiaAccount Manager @ - Developed sales and marketing strategies. - Worked closely with the Business Intelligence teams for data analysis, stocks and pricing. - Managing multiple teams, mentoring and training staff regularly on product changes. - Manage sales reports and stock adjustments. From June 2009 to January 2011 (1 year 8 months) IndiaSr. AdWords Representative @ - Account Optimizer - created, managed and optimized AdWords campaigns for advertisers. - Worked closely with advertisers to make them aware of all aspects of online advertising and provided support to them to scale up in terms of revenue. - Managed 700 advertiser AdWords accounts to help generate revenue and increase organisations ROI. - Mentor new Googlers with AdWords process. From July 2007 to June 2009 (2 years) IndiaCSE @ - Finance & Banking - Handling Personal and Business accounts - Setting up Financial reviews, Mortgages, Loans - Marketing and Up Selling Banking Products to new and potential clients on a target driven environment From April 2005 to December 2006 (1 year 9 months) India Swetha Shankala is skilled in: Google Adwords, Google Analytics, Online Advertising, Display Advertising, SEO, Search Advertising, Landing Page..., Web Analytics, Google Adwords..., Training Delivery, AdWords Training, Google Website Optimizer, Online Lead Generation, Mobile Advertising, CRM, Digital Strategy, SEM Analysis, Account Optimization, Relationship Management, Adsense, Client Services, Account Management, Conversion Testing, Video Ads, Social Media Advertising, DoubleClick
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 10 month(s)
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