Suzanne Roy is the Director of Social Media and Industry Outreach for Move, Inc., Suzanne founded her first business, VAWork, in 2002. From a lone proprietor, her business grew to an eight team powerhouse; each member specializes in specific online marketing needs, including wordpress site development, online marketing, custom content creation, social media campaigns and search engine optimization. For two years, Suzanne was one of the three original members of the TechSavvyAgent phenomenon - a 2010 Inman award winning blogsite that provided real estate agents with tools and techniques were immediately actionable and profitable for Real Estate Agents across the country and world. In June 2011, Suzanne accepted the role as one of 12 hand-picked Featured Contributors for Inman's newest venture, Inman Next, where she provided weekly content on tech savvy how-to's and product reviews. Suzanne currently works for Move, Inc., as the Director of Social Media Marketing overseeing a team of social professionals in building brand awareness, growing and gaining new long-term relationships, and having tons of fun in between! Specialties: Social Strategist, Content Queen, Online Marketing, Brand Evangelist.

Director of Social Media & Industry Outreach @ • Create and oversee the social media strategy, partnering with stakeholders across the Company to gain buy-in and ensure its adoption into the corporate culture and into all of the company’s products and services • Develop and implement the roadmap for social media tools, ensuring that our ROI covers marketing, product, support and industry relations. Source and manage relationships with other social monitoring and listening platform partners to support and develop commercial opportunities and gain word of mouth. Oversee social media tool integration and training of the handful of folks who will directly access the tools. • Recruit and oversee the Social Marketing Team, ensuring a superior quality of communication and engagement. Establish excellence in the industry, speaking at key conferences and providing interviews with top tier publications. • Responsible for planning social marketing campaigns for both B2C and B2B and Brand, raising consumer and customer awareness across the company’s portfolio. • Increase positive sentiment for the company and its key products dramatically and track on a monthly basis to share with executive staff. • Establish company guidelines for social media, and publish them to ensure all follow best practices. Focus on training the executive staff on Twitter and develop a Twitter strategy for key executives, including the CEO, Chief Revenue Officer and others. • Act as the advocate of social media integration within and outside of the Company, influencing overall site and business strategies and acting as the company spokesperson within the Social Media industry. • Provide benchmarks and analyze data provided by the Social Marketing Team, to inform company-wide decision-making and campaign targets are met. From May 2014 to Present (1 year 8 months) Social Media & Industry Outreach Manager @ • Represent realtor.com and Top Producer, TechSavvyAgent, FiveStreet, Doorsteps, TigerLead in online/offline communities, act as liaison between the community and the business, relaying feedback to product, marketing, industry relations, communications, customer support and executives. • Develop and execute online educational programs to grow brand awareness and generate positive association and response to our products and services, as well as build loyalty through continued engagement (chats, hangouts and webinars, etc.,) • Research and report community engagement, hot topics, industry conversation and trends. Record daily SOV on FB Groups (which are not accessible via Sysomos) of our voice versus our competitors (2 hours/day) • Pull reports for execs. for SOV, SOM, reach, likes and RTs. • Identify influencers within communities and collaborate with them on a regular basis • Grow community engagement to educate and support customers and prospects • Manage community feedback, working with internal departments to resolve issues quickly, ensure required resolutions are completed and relayed to individuals in a timely manner • Manage complaints and issues brought up on social channels (Facebook Groups, Facebook Private Messages and Twitter channels) and escalate or address as needed in a timely manner. • Attend and speak at multiple industry events throughout the year in addition to webinars and interviews with industry publications. Create slides, prepare for speaking. Develop in-person relationships with key influencers and new potential clients at each event. Follow up and maintain relationships via FB and email (BombBomb) after events and moving forward. • Works closely with Comms department on timely initiatives/stories and relays messaging via social channels. • Works cross-functionally with executives, marketing, product, communications, customer care and industry relations. • Acts as the company spokesperson within the social media industry. From October 2013 to May 2014 (8 months) National Speaker & Founder @ Real. Social. Results. From January 2001 to October 2013 (12 years 10 months) Marketing Director @ Completed a strategic plan for the marketing department and put it into effect. Created brand new website using Wordpress and complete customization of a theme, integration of both IDX system and CRM. Removed unnecessary and unproductive marketing strategies and replaced with those with a proven ROI; set up both online and offline advertising campaigns along with several email campaigns. Introduced several new strategies including paperless listing presentations and virtual staging techniques for vacant properties. From 2013 to August 2013 (less than a year) Inman Next Service Journalist @ Suzanne Roy is lead contributor/writer for Tech Savvy Agent and owner of V.A. Work. Suzanne has been working within the real estate technology and social media field since 2002, assisting both brokers and agents with their online marketing and social networking needs. http://next.inman.com/author/suzanne-roy/ From June 2011 to January 2013 (1 year 8 months) Lead Contributor @ Winner of 2010 Inman Award "Most Innovative Blog", we at Tech Savvy Agent strive to provide cutting edge tools, tips and strategies for taking real estate business professionals from blah to bling! Please visit our website and become a fan of our Fan Page to stay in touch with us as we continue our journey to be the #1 source for everything Tech Savvy. From October 2009 to May 2011 (1 year 8 months) Freelance Proofreader @ Freelance proofreader for Florida's largest newspaper company, the St. Petersburg Times. Special publication sections were written and then sent to me for proofreading before being printed each month. This included such publications as Special Real Estate Reports, Wedding Issues, House and Home Issues and more. From January 2003 to December 2005 (3 years) V.P. of I.T. Executive Assistant @ Executive Assistant to the Vice President of I.T. for all Florida offices of Coldwell Banker Real Estate. Assisted with all I.T. needs for both the V.P. and the management in daily activities including extensive reports and in-depth intranet projects. From July 2003 to July 2004 (1 year 1 month) Independent Contractor @ From 1996 to 1998 (2 years)

Law & Security, Forensics, Psychology, Criminology, Dean's List for all semesters. Scholar status achieved. @ Georgian College From 1997 to 1999 Associate's degree, Psychology, Criminology, Anthropology, Forensic Science @ Georgian College From 1997 to 1999 Suzanne Roy is skilled in: Blogging, Social Media, Online Advertising, Social Media Marketing, Social Networking, SEO, Facebook, Real Estate, Wordpress, Marketing, Sellers, Copywriting, WordPress, Web Marketing, Management