I am an enthusiastic marketing professional with a Bachelor of Science in Economics with concentrations in Marketing and Communications from the Wharton School of Business. I have 5 years of experience helping organizations in varying industries refine existing marketing practices and implement policies to track overall effectiveness of marketing activities. My experience spans all facets of marketing, including branding, digital marketing, advertising, social media, market research, event marketing, public relations, content creation and email marketing. However, my expertise lies in market research with a special emphasis on survey design and data analysis. I am always seeking new opportunities to add to and improve my existing skillset .

Marketing Coordinator @ Datasource Consulting is a consulting company that focuses exclusively on Enterprise Data Management and Business Intelligence, including both strategic and implementation services. Datasource is an expert in Data Warehousing, Data Architecture, Data Governance, Data Integration, Data Quality, Master Data Management, Reporting & Analytics, and Program Management. As the Marketing Coordinator, I'm responsible for overseeing the coordination and delivery of all organizational marketing efforts. This includes but is not limited to branding, content creation, email marketing, trade show marketing, digital marketing, social media, market research and public relations. Key highlights to date include: Coordinated and executed all details of sponsorship and exhibition at major industry trade show/conference, resulting in a 92% increase in leads generated from the previous year Developed and implemented a 2015 marketing strategy and plan focused on dedicating resources to value-added efforts Facilitated a total organizational rebranding including launching a website in July 2015 From February 2015 to Present (9 months) Greater Denver AreaMarketing Development Manager @ ITW Engineered Polymers, formerly known as ITW Polymers Coatings, is a division of a Fortune 150 company responsible for the global manufacturing of industrial coatings and grouts for the oil & gas, water/wastewater, petrochemical, marine and safety flooring industries. As the Marketing Development Manager, I was responsible for the coordination of all marketing activities in North America for the American Safety Technologies, Chockfast, Futura, PolySpec/Thiokol and Insulcast product lines. Key highlights include: Managed a $300,000+ budget and instituted policies to track the effectiveness of all marketing expenditures Conducted global brand analyses of the Devcon and Plexus brands utilizing both qualitative and quantitative research, resulting in a $1 million savings and long-term operations improvements Performed a qualitative research analysis to identify new product opportunities in the water and oil and gas pipeline markets Organized trade show appearances including negotiating sponsorship agreements, coordinating both design and logistics and preforming pre and post-show marketing From June 2013 to November 2014 (1 year 6 months) Montgomeryville, PASales Representative and Front Office Assistant @ The Daily Pennsylvanian is the independent student newspaper of the University of Pennsylvania. As a Sales Representative and Front Office Assistant, I was responsible for coordinating the sale of display and digital advertisements as well as subscriptions. Notable highlights include: Awarded 2011 Business Staff Member of the Year. Sold over $10,000 of advertisements to national companies who recruit at the University of Pennsylvania during the summer of 2011 Met advertising deadlines, assisted customers and designed ads. Trained new employees on all job functions. Provided customer service including answering phones and responding to emails Processed financial transactions. From January 2011 to May 2013 (2 years 5 months) Greater Philadelphia Area

Bachelor's Degree, Marketing and Communication @ University of Pennsylvania - The Wharton School From 2009 to 2013 Suzanne Gentner is skilled in: Marketing, Market Research, Advertising, PowerPoint, Sales, Product Marketing, Social Media, Account Management, Competitive Analysis, Market Analysis, Marketing Communications, Cross-functional Team..., Segmentation, B2B, Sales Operations, Key Account Management, Microsoft Excel, New Business Development, Marketing Strategy, Basic HTML, WordPress, Constant Contact