Susan Scarlet's Email Addresses & Phone Numbers

📖 Summary

Vice President, Strategic Branding @ Gongos, Inc. In addition to the below, I get to develop and encourage an amazing team of individuals that are uniquely talented and gifted. Together, we conceptualize and collaborate with pretty much all teams throughout the enterprise (Research, Customer Experience, Information Design, Data Science, Recruiting, etc.) to promote and position one of the most fascinating and heart-strong growth companies in the professional services space. We're equal parts out-of-bounds thinking and disciplined, focused and effective execution. Auburn Hills, miCommunications Director @ MVP Collaborative Helped guide media relations and event planning for the "Step Ahead with Audi A3" documentary filmmaker project with Audi and the American Film Institute (AFI). National program with targeted outreach in markets included LA, NY, Washington DC and Boston. From June 2005 to August 2005 (3 months) Media Relations Associate @ The WW Group Managed media efforts for Florine Mark, founder and CEO of The WW Group, formerly the largest franchisee of Weight Watchers Intl. Produced weekly "Ask Florine" segment for WXYZ-TV; and radio PSAs. Speech writing, event planning and branding for events including annual "Remarkable Women" luncheon with Beaumont Ministrelli's Women's Heart Center and UofM's Comprehensive Cancer Center, and the "Great American Weigh-In" in concert with the City of Detroit. Promotion and publicity of Florine Mark's first book "Talk to the Mirror". From February 2003 to May 2005 (2 years 4 months) Senior Director, Strategic Branding @ Gongos, Inc. In this role, I continue to identify, develop and activate the company's branding, marketing and thought leadership initiatives for U.S. and global markets. Business units: Gongos Research [custom consumer research], O2 Integrated [decision-support consultancy] and our upcoming Insight Curation unit (for which I am collaborating heavily) are three focal points for 2014. As well, our relaunch and roll-out of gongos.com and related branded content.My team is accountable for:a) Positioning Gongos and its brands (business units, products and thought leaders) through savvy negotiations, strategic placements and creative execution. b) Maintaining multimedia knowledge as well as industry brand intelligence and factors that influence external perceptions. c) Possessing sound judgment related to the activation of ideas to create distinction, intrigue, and ROI for the company. From October 2013 to July 2014 (10 months) Auburn Hills, MIDirector, Marketing & Public Relations @ Gongos, Inc. In this first-ever role for the company, I drive and implement a strategic marcom plan that serves to launch and promote our services, products and business development, including i°Communities, i°C mobile and Consumer Village, measurably increasing awareness and appeal within our core industry and peripherals. Conferences and new product launches include concept to execution strategy, creative direction, full-spectrum b-to-b marketing and PR initiatives, speaking engagements, and brand management across all areas of the company. Maintain growing annual budget. Synthesized cross-team collaboration with company leadership, marketing sciences, innovation teams and clients including GM, Best Buy, Hallmark Cards, Coca-Cola and Domino's Pizza. From June 2006 to October 2013 (7 years 5 months) Director of Public Relations @ 3 Ring Circus Created publicity, media and industry relations opportunities collaborating with heads of creative, marketing and business development. Marketing, advertising, and sales development, event production, conference planning & logistics. Supported the company’s re-positioning from that of a broadcast design firm to leading entertainment branding company. Produced and presented annual presentation “State of Design”. Orchestrated presentation of colleagues from three countries covering the evolution of broadcast media usage: “Viewer of the Future” – Europe; “Viewer of Tomorrow” - U.S. Produced, presented and promoted “Global Match 2000” securing soccer players from 10 countries for international conference - Denmark-based iTV partner Agency.com. Developed and branded “Cocktails by Design” with editorial partner in Cannes. Established trusted relationships with communications divisions of TechTV, Hallmark Channel, Spiderdance, Target, Sony, Discovery, E! & TBS. From November 1998 to September 2001 (2 years 11 months) Media Coordinator @ Seven Network Limited Orchestrated U.S.-based publicity while optimizing access for network programming and promotion divisions to utilize resources of U.S. facilities and studios. Organized on and off-camera interviews for network programming and publicity for five stations; implementing international and domestic relations, and affiliate promotions with NBC Intl., Buena Vista Intl., FOX, Paramount, Warner Bros.& Carsey Werner. Orchestrated behind-the-scenes interviews and prep with journalist, crew and talent. Arranged talent for annual television awards shows: Logie Awards, People's Choice, and human-interest shows produced in Australia. Facilitated operations for key bureau divisions: news tracking and research, assisted in producing news and current affairs programs. Liaison to network guests, as well as VIPs during 1996 Atlanta Olympic games. From January 1993 to May 1997 (4 years 5 months) Film Agent @ Affilated Talent & Casting Co-directed film department, representing top Michigan and Midwest voice-over and on-air talent. Primarily commercial and industrial films.BBA - Los Angeles - co-directed Children's Division (1990-1991) From 1989 to 1990 (1 year) Detroit MI & Los Angeles (BBA Talent Agency)