Marketing Science @ Facebook Sr. Manager Web Analytics and Optimization @ McAfee - Intel Company • Lead team of digital instrumentation engineers and analyst to instrument web data using adobe tools • Managed all technical tracking designs, deployment guides, implementations required for the website features • Managed Data dictionaries, Site Metrics mapping, Data framework and Third party...
Marketing Science @ Facebook Sr. Manager Web Analytics and Optimization @ McAfee - Intel Company • Lead team of digital instrumentation engineers and analyst to instrument web data using adobe tools • Managed all technical tracking designs, deployment guides, implementations required for the website features • Managed Data dictionaries, Site Metrics mapping, Data framework and Third party tools operations including pixel deployment and • Managed the regular KPIs reporting, initiative based dashboards, AB testing results, Test plans, Calendar, Test prioritization and the business impact• Performed deep dive analysis by aggregating data from multiple sources to provide final takeaways on the initiatives• Managed vendor relationship servicing analytical needs to companies including Adobe, Tealium and Pixel agencies• Analyzed and plan AB testing with personalized content for the identified optimization projects• Project managed all the marketing activities happening with the third party vendor and internal platform teams Santa Clara, CAAssociate Manager @ Mu Sigma • Analyzed POS and syndicate data to make recommendations on customer segments for personalization• Lead the team to build dashboards by integrating data from POS, Syndicate data and Online data • Analyzed product features and KPI's to improve the product usage• Worked with cross functional teams to drive product changes required for the market From April 2009 to December 2011 (2 years 9 months) Business Analyst @ Hewlett-Packard • Analyzed customer usage and preferences on new features implemented in printers• Provided actionable insights on customer survey data and worked with the innovation team to identify the next gen printers• Implemented Omniture Site Catalyst tags in consumer website to capture global web data• Analyzed digital metrics using Omniture Site Catalyst and created dashboards to provide recommendations to the business• Worked on regional and country dashboards to measure the performance of the business by extracting data using SAS From July 2007 to November 2008 (1 year 5 months) Assistant Software Engineer @ Tata Consultancy Services • Handled cross platform data migration for a leading bank in South Africa• Developed dashboard to monitor the performance of credit card portfolio and rewards program From July 2005 to July 2006 (1 year 1 month) Bengaluru Area, IndiaEngagement Manager @ Mu Sigma • Presented go to strategies to the marketing team at various situations through insights drawn from the campaign dashboards and analysis• Actively partnered and developed effective relationships with related groups in E-Commerce management, Marketing, Site merchandising, Mobile, Social media and IT to facilitate and manage efforts across teams to turn insights into practice on the site• Planned Online Marketing campaigns through AB tests – Pricing, Home page messaging, and content testing on the promotional landing pages, Cart - Upsell, Cross Sell and Bundle offers• Managed a team of developers and data analysts to implement tracking, monitor the data health and extract data to perform initiative based analysis• Worked on customer survey panel data to recommend product assortment in offline stores• AB test impact of online ads on the offline in store sales From January 2012 to November 2012 (11 months) San Francisco Bay Area
McAfee - Intel Company
Sr. Manager Web Analytics and Optimization
Santa Clara, CA
April 2009 to December 2011
July 2007 to November 2008
Tata Consultancy Services
Assistant Software Engineer
July 2005 to July 2006
Bengaluru Area, India
January 2012 to November 2012
San Francisco Bay Area
Post Graduate Diploma in Science, Computer Science
2002 to 2003
PSG College of Technology
Master of Science (M.Sc.), Computer Technology
2003 to 2005
PSG College of Technology
Bachelor of Science (B.Sc.), Computer Science
1999 to 2002
What company does Suganya Sivachalam work for?
Suganya Sivachalam works for Facebook
What is Suganya Sivachalam's role at Facebook?
Suganya Sivachalam is Marketing Science
What industry does Suganya Sivachalam work in?
Suganya Sivachalam works in the Information Technology and Services industry.
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