Steve Rosen's Email Addresses & Phone Numbers

📖 Summary

Chief Marketing Officer @ Santo Gaming Gaming Management company currently operating The Plaza Casino Hotel in Las Vegas and Grand Sierra in Reno. We integrate operations, marketing and finance with a common sense approach and maximize profitable revenues....simply put, we turn around properties for owners where others have failed. There is no substitute for experience...we've seen it all in just about every major gaming market. Atlantic City, Reno, Las Vegas, Macau, Mississippi, Canada, Minnesota, Louisiana, Caribbean..just to name a few. (Marketations is the marketing arm of SantoGaming) From April 2010 to October 2012 (2 years 7 months) Las VegasSenior VP of Marketing @ Harrah's Casino Hotel Responsible for all aspects of traditional and casino marketing strategies. Created marketing programs and innovative campaigns that made Harrah's Atlantic City the most profitable casino hotel in the 12-property market for seven years running. Increased revenues and operating income to record highs, making the property earn the honors of being the largest profit contributor among all Harrah's properties during the From January 1986 to January 1994 (8 years 1 month) Atlantic CityPresident & CEO @ Marketations Creative marketing solutions for the gaming industry specializing in Brand Management, Business Development, Product Differentiation and Paradigm Changing Solutions with Marketing, IT and Operation Intergration. Whew.! Senior VP of Corporate Marketing @ Grand Casinos Inc Responsible for developing strategic marketing direction for 3 company-owned casino properties and 4 Native American Indian casino properties. Responsible for brand development, positioning and implementation of strict operating and brand guidelines as well as all aspects of player development and player clubs. Main efforts were dedicated to advertising and database marketing and staff development. From January 1996 to January 1999 (3 years 1 month) Minnesota, Louisiana, MississippiVP of Marketing @ Caesars Palace Responsible for all slot marketing efforts and retail table games, including customer development and brand positioning. Directly supervised all direct marketing, telemarketing, special events, market research, hotel reservations and player clubs. Created an extensive customer database and various consumer promotions to create trial and increase customer loyalty. From January 1994 to January 1996 (2 years 1 month) Las VegasSenior VP of Marketing @ Galaxy Entertainment, Macau * Developed organizational charts and created initial grand opening budgets and marketing department guidelines* Created brand identity and logo guidelines * Developed strategic plans and critical path for new mega resort to open in 2011. From December 2009 to April 2010 (5 months) MacauSenior VP of Marketing @ Macao Studio City * Company's first hire, reporting to MSC chairman to be part of executive team to design, construct, brand and operate an integrated casino resort in Macau. * Created Macau Studio City brand and brand guidelines for external partners* Macao Studio City would be one of Asia's first integrated leisure properties combining production studios, retail, gaming, entertainment and world class hotels featuring Marriott, Ritz-Carlton and W branded products.* Developed entertainment strategy and positioning, staffing guidelines and internal and external communication strategy * Managed external marketing partners and sponsors. * Created an international marketing team and culture that combined western marketing practices with local Asian integration and interpretations From August 2006 to December 2009 (3 years 5 months) MacauVP of International Operations & Marketing @ Las Vegas Sands * Responsible for overseeing all Marketing and Strategic Planning for Macau operations* Developed marketing organization for Venetian Macao, the world's largest casino resort.* Coordinated with Las Vegas to finalize business plan objectives, grow market share and prepare for new property openings.* Coordinated international marketing and entertainment efforts between Las Vegas corporate and Macao-based property management. From July 2005 to August 2006 (1 year 2 months) MacauPresident @ Grand Sierra Resort President overseeing all aspects of a 2000 room convention casino resort with 10 restaurants, 200,000 sq. ft. of Convention and exhibition space, 1800 seat theater and over 2000 employees. Responsible for financial turnaround of property taking a $20 million annual loss to a positive EBITDA of $9 million over a 2.5 year period and grew slot revenue by an average of 10% annually. Embraced community programs and became “Employer of Choice” in the marketplace within a two-year period. Responsible for strategic and operational oversight of over $50 million in renovations and improvements including all rooms and public space, redefining and renovating all food outlets, nightlife development and integrating new customer growth with existing patronage. Increased revenues and reduced expenses while growing market share in a mature market resulting in positive EBITDA growth Responsible for all aspects of operations, hotel yielding, marketing, planning and analysis, strategic direction, IT and Human Resources. Reduced average age of database by 10 years utilizing specific marketing programs to grow a younger, profitable, and amenity driven customer base without losing existing base. Negotiated and implemented new casino systems throughout the property including marketing programs, informational reporting modules as well as developed all consumer communication and player club modifications and property integration of systems. From October 2012 to April 2014 (1 year 7 months) Reno, Nevada AreaSenior VP of Corporate Marketing @ Caesars Entertainment, Inc Responsible for all Branding, Entertainment, Direct Marketing and strategic direction for the company owned 28 properties. From January 1994 to January 2005 (11 years 1 month) Las VegasExecutive Vice President of Marketing @ Caesars Entertainment, Inc * Overall Responsibility included oversight of all aspects of marketing for 7 properties. * Created a Mid-South marketing service center to provide advertising, direct marketing and promotional support for the mid-south properties and negotiated all entertainment contracts and outside agency agreements From January 1999 to January 2003 (4 years 1 month) Biloxi