Digital media executive with a proven history of developing and selling businesses. Strong leader with extensive experience in managing global operations and a deep understanding of digital technologies and business models.
Founder @ SimpleCat is the creator of Drift, a mobile product in the Local Discovery space. Drift provides a simple, rich and compelling answer to the question "What is there to do around here?". From January 2015 to Present (1 year) Principal @ RedArc Digital is a full service consulting firm that partners with digital media and technology organizations seeking strategic, tactical, and operational expertise. Client engagements are one year in length and available to select organizations with annual revenues in excess of $100M.
If you are interested in exploring an engagement, please contact us via LinkedIn with a brief description of your business and objectives. From January 2014 to Present (2 years) President @ P&L responsibility for ValueClick Brands, a $125M operating division of Conversant Inc. Developed and operated a portfolio of digital media brands including: Investopedia, PriceRunner, Smarter, CouponMountain, SymptomFind in 10 countries and 9 languages. Led and managed a diverse team of 285 across Europe, North America, and Asia. Restructured core brands resulting in a return to double-digit growth and divested non-core businesses. Prepared and marketed the company for sale. The company was acquired by Interactive Corp (IAC) in 2014. From October 2008 to January 2014 (5 years 4 months) Vice President Operations @ Led business and technology operations. Managed a team of 180 across Product, Marketing, Sales, and Technology based in the US and Asia. Instituted operating discipline, cadence, and accountability that allowed the organization to scale the number and quality of products in market and realize triple digit yoy growth. Prepared and marketed the company for sale in collaboration with the founders. The company was acquired by ValueClick in 2007. From August 2006 to October 2008 (2 years 3 months) Director / Sr. Director Content Operations @ Full responsibility for content/editorial operations in North America and Europe. Managed a team of 110 editorial, operations, product, and advertiser support specialists in the US and India. Generated triple digit growth in the volume of content and direct advertiser listings as well a dramatic reduction in the manual effort required to generate and process site content. Advertiser and content growth was instrumental in developing the organizations financial trajectory. The company was acquired by EW Scripps in 2005. From February 2005 to July 2006 (1 year 6 months) Product Manager @ Full responsibility for the design and redevelopment of the content management and advertising technology platforms. Worked with technology teams to rebuild the core platforms in a modular architecture that was easily extensible as the business and product evolved. From August 2004 to January 2005 (6 months) Manager / Sr. Manager Technical Operations @ Responsible for all content, editorial, and advertiser support operations for the Shopzilla.com website. Developed industry standard for comparison shopping data formatting that was ultimately adopted by all competitors. Worked with development team to create first near zero configuration site crawler to extract advertiser data automatically. From August 2002 to August 2004 (2 years 1 month) Technical Operations Specialist @ Responsible for advertiser onboarding and technical support. From June 2001 to August 2002 (1 year 3 months) Bill of Materials Specialist @ Maintained and modified material breakdowns for Internet Server Appliance division hardware products. From October 2000 to April 2001 (7 months)
BS @ California State University, Chico From 1996 to 2000 Steve Neufer is skilled in: Affiliate Marketing, Product Marketing, SEM, Comparison Shopping, Digital Media, E-commerce, Online Advertising, PPC, Analytics, Mobile Advertising, Advertising, Strategic Partnerships, Conversion Optimization, Team Building, Strategy
Websites:
http://www.valueclick.com