Senior Analytics Consultant @ •Senior Analytics Lead for Toys "R" Us working in the Advanced Analytics department on the Decision Sciences team •MMM project manager for Checkers and New Orleans Tourism Marketing Corporation •Developed new business strategy and research design •Create, manage, and execute advanced analytics projects that provide detailed insight across online and offline media channels to understand what’s working, what’s not, and how to improve From January 2015 to Present (10 months) Senior Research Analyst @ •Worked on team that measured, predicted and optimized the effectiveness of communications and marketing programs on revenues for AT&T, Starbucks, Bayer CropScience and Georgia Lottery Corporation using advanced analytics and econometrics •Managed Bayer CropScience data collection, coding, databases, and modeling dataset construction •Assisted with new business strategy and research design •Leveraged social media listening tools to build brand and competitor perceptual analysis from social conversation From September 2014 to January 2015 (5 months) Research Analyst @ •Authored client presentations from econometric analysis and assisted project management with ad hoc client requests •Designed SAS projects and wrote SAS code to assemble modeling datasets from multiple structured and unstructured data sources with datasets over 10 million records •Built and maintained data warehouses and databases in SQL and structured file systems •Analyzed a social media marketing campaign From January 2013 to August 2014 (1 year 8 months) Greater Atlanta AreaFreelancer @ •Supported The Home Depot team by tracking and analyzing media coverage, developing weekly channel reports and campaign recap reports •Built media lists and pitched and obtained campaign media coverage •Developed and coordinated consumer market research proposal for client From October 2012 to January 2013 (4 months) Greater Atlanta AreaMarketing Specialist @ •Authored and built monthly email marketing campaigns in HTML and Exact Target with Google Analytics tagging •Implemented and tracked social media marketing campaign, generating significant increase in revenue •Managed sales, cost, vendor and competitor pricing analyses to increase revenues •Established, tracked and analyzed programs concerning CRM and inventory management •Oversaw customer rewards and loyalty program emphasizing customer retention and relationship management •Developed business proposal for new market entry •Used third party analytics and market research data to determine target market and demographics From June 2011 to January 2013 (1 year 8 months) Greater Atlanta AreaResearcher @ •Conducted data analysis using SAS and Excel and authored publication ready manuscript •Provided background research and developed hypotheses •Designed and executed research protocols using custom stimulus presentation, data collection, and data verification software •Screened, recruited and enrolled participants through survey and questionnaire From January 2010 to May 2011 (1 year 5 months) Birmingham, Alabama AreaAmbassador @ •Served as an official host for the University of Alabama at Birmingham •Informed guests of the University's philosophies, ideals, and goals •Worked with a cohesive team of highly-motivated, energetic, and enthusiastic individuals •One of 10 selected from 100 applicants, representing over 30,000 students, faculty, and employees From May 2009 to May 2011 (2 years 1 month) Birmingham, Alabama AreaStudent and Research Assistant @ •Worked in the Department of Pediatrics, Division of Infectious Disease •Maintained regulatory documents and patient CRFs while verifying data and databases •Participated in IRB preparation, submission, modifications, and reporting •Assisted with successful grant applications •Gained experience with Oracle ER •Attended research coordinator training courses From May 2008 to May 2011 (3 years 1 month) Birmingham, Alabama Area

Bachelor of Science, Psychology wth Honors @ University of Alabama at Birmingham From 2007 to 2011 Bachelor of Arts, Philosophy @ University of Alabama at Birmingham From 2007 to 2011 Stephen Sheron is skilled in: Statistics, SAS, Data Analysis, Research, Social Media Marketing, Market Research, Time Management, Quantitative Research, Marketing Strategy, Marketing Communications, Marketing, Critical Thinking, Leadership, Public Relations, Higher Education, Analytics, Microsoft Excel, Advanced Analytics, Decision Sciences, Digital Analytics, Microsoft SQL Server, Spyder, PANDAS, Python, Econometrics, Marketing Mix Modeling, SEM, Advertising, Microsoft Office, Marketing Analytics, Email Marketing, Google Adwords, ExactTarget, Web Analytics, JMP, PowerPoint, Microsoft Word, Writing, Creative Writing, Literature Reviews, Team Leadership, Qualitative Research, Clinical Research, Survey Research, Study Coordination, Clinical Study Design, Clinical Trials, Study Monitoring, Community Outreach, Eagle Scout