Stephen Canfield began his career in the music industry like many have – as a musician obsessed with great songwriters and loud rock shows. He played in multiple touring bands while attending Virginia Tech’s Pamplin College of Business and later went on to study guitar and Music Business/Management at Berklee College of Music. Upon graduating, Canfield chose to pursue off-stage talents and began working for music tech start-up Sonicbids. He led its music marketing and advertising division and served on the company’s executive team before sunny skies came calling and he was recruited to join the Culture Marketing team at Red Bull’s North American HQ in LA. He now leads Red Bull Sound Select, a global artist development and lifestyle marketing program. Red Bull Sound Select supports artists and fans through a network of over 40 curators, 200 local shows and festivals, branded events at major moments like SXSW, and 30 Days in LA, a month-long music experience incorporating over 60 artists in 30 different venues each November. He lives in Santa Monica with his wife and dog Emmy – who, yes, is named after Emmylou Harris.
Specialties:
Program Management / Brand Strategy / Entertainment Marketing / Events & Sponsorship / Business Development / Partnerships / General Management / P&L
Program Director, Red Bull Sound Select @ From April 2015 to Present (9 months) Greater Los Angeles AreaNational Culture Marketing Manager @ Led team to develop Red Bull Sound Select, a program that supports artists and fans through a network of over 40 curators, 200 local shows and festivals, branded events at major moments like SXSW, and 30 Days in LA, a month-long music experience incorporating over 60 artists in 30 different venues From November 2012 to April 2015 (2 years 6 months) Greater Los Angeles AreaDirector of Brand Partnerships @ Managed partner acquisition and oversaw project delivery for portfolio of brands seeking development of comprehensive music marketing programs
Shaped Sonicbids’ broader product, finance, and marketing strategy as member of executive team
leading company towards its exit in January 2013 From June 2010 to November 2012 (2 years 6 months) Sr. Manager / Account Manager, Sonicbids Brands @ Designed global music programs leveraging unique content, artists and events for leading brands
Diversified Sonicbids offering from standard online media to a full service music marketing firm over 3 years From April 2008 to April 2011 (3 years 1 month) Business Development Representative @ Built Sonicbids promoter network through partnerships with music festivals, venues, and colleges From June 2007 to March 2008 (10 months)
Bachelor's of Music, Music Business/Management @ Berklee College of MusicBusiness/Management @ Virginia Polytechnic Institute and State University - Pamplin College of Business Stephen Canfield is skilled in: Music Industry, Social Networking, Music Licensing, Business Development, Marketing, Digital Media, Music, Online Advertising, Music Production, Social Media Marketing, New Media, Concerts, Entertainment, Social Media, Sponsorship, Digital Marketing, Online Marketing, Management