Marketing Manager with extensive product life cycle and roadmap definition expertise
Alpharetta, Georgia
Marketing Manager @ Facet Technologies LLC Chosen to establish a new commercial division for this company and lay the foundation for the creation of flagship diabetes brands and medical device products. I provide deep market and unmet needs analysis to manage the go-to-market strategy, packaging, pricing, licensing, and promotion. Working closely across business units, I manage product...
Marketing Manager @ Facet Technologies LLC Chosen to establish a new commercial division for this company and lay the foundation for the creation of flagship diabetes brands and medical device products. I provide deep market and unmet needs analysis to manage the go-to-market strategy, packaging, pricing, licensing, and promotion. Working closely across business units, I manage product P&L and budgets, create and oversee category channels and marketing, formulate forecasts and competitive strategies to ensure differentiation. In successfully creating the business case and plans to align product strategy and roadmaps to the market needs, my team and I rapidly secured shelf space in the top 4 wholesalers, several distributors and retailers. Highlights Include:- Formulating a successful 1- to 2-year business plan to drive rapid market expansion. - In only 18 months, working with R&D, regulatory, quality, manufacturing and leadership to position products in the marketplace with $15M in year-one projections.- Optimizing launch performance levels through the design and creation of high-impact content for management of corporate and branded websites. Greater Atlanta AreaCategory Manager @ Perrigo In this position, I set strategies for multi-product, go-to-market programs and drove momentum and adoption of branded and private label SKUs for 6 of the company's 10 categories, comprising 80% of the total business. I defined unique value proposition messaging and led ideation sessions for product offerings, while also managing category P&L, budgets, and marketing programs for retail customers and consumers. In addition, I oversaw international and U.S. supplier relations and created and managed supplier marketing budgets.Highlights Include:- Building strong alliances with cross-functional teams to successfully manage deliverables and ensure that product pipeline corresponded with current market needs.- Maximizing long-term profits by gathering market intelligence, developing pricing strategies, and recalibrating ongoing promotional programs. From 2013 to 2014 (1 year) Greater Atlanta AreaSr. Product Marketing Manager @ Carex Health Brands During this time, I headed 90% of the company new product development initiatives and led the design and execution of innovative product concepts, packaging, pricing, and positioning. I managed relationships with Asian and U.S. manufacturers to identify and prioritize new products, and negotiated pricing. I also approved prototypes, formulated product messaging, and developed business selling strategies and objectives.Highlights Include: - Launching 45 new products and simultaneously rebranding the corporate website, packaging, and product catalog for the company.- Improving margins by re-sourcing current products. From 2011 to 2013 (2 years) Boston, MADirector of Marketing @ AMG Medical Inc. (formally Can-Am Care) Promoted to oversee product conceptualization, packaging, pricing, customer-specific commercialization strategy design, and positioning. I led go-to-market implementations, directed P&L and budgets, and oversaw brand building and distribution channels. While in this role, I leveraged strategic alliances with Wal-Mart, Costco, Walgreens, and CVS and identified cross-market performance gaps and opportunities. I also interacted with Asian manufacturers to identify and prioritize new products, negotiate pricing, validate prototypes, and identify new features.Highlights Include: - Launching more than 250 new products for 15 brands. Programs included developing selling strategies and objectives and formulating competitive, market-focused strategies to expand product lines.- Developing a website generating 17,000 hits in 3 weeks.- Implementing a Veterans' Outreach program and donating 25,000 walking canes.- Forging critical marketing partnerships with Sam's Club, J&J, Novartis, and Pfizer.- Managing millions of dollars of new business with national accounts. From 2007 to 2010 (3 years) Greater Atlanta AreaDirector of Product Management & Development @ Can-Am Care Promoted to manage full-scale product development for new product launches. This position involved P&L and budget establishment and due diligence. I traveled to Asian manufacturer sites where I oversaw production, conducted training, and coordinated product development functions such as patents, pricing strategies, quality assurance, testing, and factory audits. I also implemented core operations for the Asian and U.S staffs.Started with Can-Am Care in 2002. From 2004 to 2006 (2 years) Greater Atlanta AreaDirector of Strategic Business Development @ Can-Am Care Earned a promotion to manage the design, development, prototyping, and full-scale execution of a Home Healthcare brand for Cardinal Health, from initial concept through realization and production. In this role I also evaluated market reactions to advertising programs, products, packaging, pricing, and merchandising and monitored strategic shifts for immediate remedy. From 2006 to 2007 (1 year) Columbus, Ohio Area
Facet Technologies LLC
Marketing Manager
Greater Atlanta Area
Perrigo
Category Manager
2013 to 2014
Greater Atlanta Area
Carex Health Brands
Sr. Product Marketing Manager
2011 to 2013
Boston, MA
AMG Medical Inc. (formally Can-Am Care)
Director of Marketing
2007 to 2010
Greater Atlanta Area
Can-Am Care
Director of Product Management & Development
2004 to 2006
Greater Atlanta Area
Can-Am Care
Director of Strategic Business Development
2006 to 2007
Columbus, Ohio Area
Chosen to establish a new commercial division for this company and lay the foundation for the creation of flagship diabetes brands and medical device products. I provide deep market and unmet needs analysis to manage the go-to-market strategy, packaging, pricing, licensing, and promotion. Working closely across business units, I manage product P&L and budgets, create and oversee... Chosen to establish a new commercial division for this company and lay the foundation for the creation of flagship diabetes brands and medical device products. I provide deep market and unmet needs analysis to manage the go-to-market strategy, packaging, pricing, licensing, and promotion. Working closely across business units, I manage product P&L and budgets, create and oversee category channels and marketing, formulate forecasts and competitive strategies to ensure differentiation. In successfully creating the business case and plans to align product strategy and roadmaps to the market needs, my team and I rapidly secured shelf space in the top 4 wholesalers, several distributors and retailers. Highlights Include:- Formulating a successful 1- to 2-year business plan to drive rapid market expansion. - In only 18 months, working with R&D, regulatory, quality, manufacturing and leadership to position products in the marketplace with $15M in year-one projections.- Optimizing launch performance levels through the design and creation of high-impact content for management of corporate and branded websites.
What company does Stephanie Wagner work for?
Stephanie Wagner works for Facet Technologies LLC
What is Stephanie Wagner's role at Facet Technologies LLC?
Stephanie Wagner is Marketing Manager
What industry does Stephanie Wagner work in?
Stephanie Wagner works in the Medical Devices industry.
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