Associate Brand Manager @ From August 2015 to Present (5 months) Consumer Marketing Summer Associate @ Developed an integrated marketing communications plan to position J&J as the go-to family of baby brands.
• Analyzed synergies and identified opportunities within J&J’s baby product portfolio to increase consumer purchases by one item resulting in $17 million of revenue for J&J.
• Led a brainstorming session with multiple departments and brands to identify cross-promotional opportunities to expand the baby category despite a period of stagnant birth rates.
• Evaluated quarterly sales and shipments for the oil, bath and powder Johnson’s Baby categories to determine the financial health of the categories and identify potential threats from competitors. From June 2014 to August 2014 (3 months) Legislative Aide @ Directed the Assembly Member’s portfolio on issues related to the California budget, labor and education.
• Managed 4 legislative bills that protected funding for breast cancer research, encouraged volunteer dentists in low-income communities, safeguarded health workers from hazardous drugs, and supported small business distilleries.
• Examined legislative proposals and issued vote recommendations to the Assembly Member; held a 99% vote recommendation approval rating.
• Supervised 2 legislative interns and provided assignments to enhance professional development and exposure to the legislative process. From November 2011 to July 2013 (1 year 9 months) Sacramento, California AreaExecutive Fellow @ Analyzed and recommended state and federal legislation affecting California’s 112 community colleges.
• Managed two legislative proposals that were signed into law by the Governor; the proposals allowed for flexibility in course offerings for the campuses and increased efficiency in student services.
• Negotiated with stakeholders to reach a compromise on a legislative bill allowing the use of electronic transcripts at community college campuses, which resulted in the bill becoming law.
• Strategized and presented legislative priorities at the Washington DC Advocacy Day to 60 California delegates composed of staff and faculty as well as community college stakeholders. From October 2010 to August 2011 (11 months) Sacramento, California AreaProgram Director @ Spearheaded program development for educational non-profit that focused on helping low-income first generation students obtain a higher education.
• Advised 80 high school students and achieved a 100% high school graduation rate and 90% acceptance rate to four-year colleges and universities.
• Implemented a database of funding sources, including potential donors and grants; raised over 25% of the operating budget.
• Launched new student program initiatives such as College Days and Professional Speaker Series. From January 2010 to October 2010 (10 months) Policy Intern @ Led an analysis on the United States release of School Improvement Grants and its implications for schools nationwide.
• Collaborated with Policy Staff in order to research and analyze School Improvement Grant (SIG) proposals.
• Assessed SIG State applications to determine the distribution of funding amongst K-12 schools in the United States.
• Executed a project establishing the eligibility criteria for SIG and its implications for low performing schools. From June 2010 to August 2010 (3 months) Washington D.C. Metro AreaIntern @ Gained exposure to the inner workings of the United States Legislature while developing my writing and organizational skills.
• Assisted Legislative Aides on research regarding house resolutions.
• Aided Legislative Director in responding to constituent correspondence on a weekly basis.
• Scheduled daily constituent visitation requests. From August 2009 to December 2009 (5 months) Washington D.C. Metro Area
Master of Business Administration (M.B.A.), Graduate Certificate in Marketing @ University of Southern California - Marshall School of Business From 2013 to 2015 B.A., Psychology; Public Policy Minor @ University of California, Berkeley From 2005 to 2009 Stephanie Puentes is skilled in: Research, Policy, Grants, Analysis, Legislative Relations, Public Policy, Community Outreach, Policy Analysis, Nonprofits, Public Speaking, Spanish, Politics, Higher Education, Program Management, Leadership