Results-driven marketing strategist and people-leader with more than 15 years of stellar achievement in acquisition marketing, loyalty marketing, digital marketing and customer relationship management (CRM). Experience includes full responsibility of complex marketing initiatives in the Retail, Hospitality, Financial Services and Publishing sectors. Currently is the VP of Membership Rewards & Co-brand at BJ's Wholesale Club, a leading operator of over 200 retail locations in the Eastern US. Previously was the Sr. Director of Global Loyalty Marketing for the award-winning Starwood Preferred Guest (SPG) program, the hotel industry's leading frequent guest program. Excels at developing global consumer promotional strategies, customer insight analytics, partnership activation and new creative branding.
Specialties: Direct Marketing; CRM; Customer Retention; Customer Acquisition; Co-brand; Financial Services; Digital Marketing; Creative Branding; Analytics: Promotional Strategies; P & L responsibility; Partnership Marketing Activation; Marketing Strategy;
VP, Membership Rewards & Cobrand Products @ Responsible for driving acquisition and loyalty for BJ's Wholesale Clubs best members via the My BJ's Perks Program, offering members superior benefits and services. This includes oversight for the co-branded MasterCard, one of the richest retail credit cards in the industry. Also oversees Membership Experience initiatives and partnership opportunities. Lead a team of 15 in the home office and out in the field. From August 2014 to Present (1 year 3 months) Greater Boston AreaSr. Director of Global Loyalty Marketing- SPG @ From September 2007 to July 2014 (6 years 11 months) Stamford, CTDirector of Marketing, Consumer Card division @ From July 2004 to August 2007 (3 years 2 months) New York, NYSr Marketing Manager @ From October 1998 to July 2004 (5 years 10 months) New York, NY
BS, Marketing @ Ithaca Collegenorthern highlands regional Stephanie Meltzer-Paul is skilled in: Loyalty Marketing, Forecasting, Hospitality, Customer Acquisition, Business Analysis, Customer Retention, Customer Experience, Partnership Marketing, CRM, Direct Marketing, Marketing Strategy, Financial Services, Publishing, Marketing, Analytics, Digital Marketing, Customer Insight, P&L Management, Segmentation, Email Marketing