Stephanie CTSM's Email Addresses & Phone Numbers

📖 Summary

It’s my job to find sales prospects, provide them the right information at the right time, and ensure that the sales team has the tools they need to qualify and close. I am an expert at lead generation campaigns and demand generation programs: nurturing, list building, marketing automation implementation and management, email, direct mail, field marketing, trade shows, user conferences, webinars, corporate website overhaul and maintenance, collateral creation, EMEA/AUNZ market entry, SEO, PPC/SEM, social media, public relations, team building, mentoring, vendor management, and budget planning/tracking. B2B marketing is my passion and I describe my work style as an effective, hands-on, confident, creative, team player with a direct communication style and extrovert personality. I want to work for a company that has a solid product/service that I believe in and can offer a collaborative, silly, trusting, focused start-up environment with other like-minded people who have a sense of humor and killer business instinct. Specialties/Industries/Tools: ~ Enterprise-class software ~ Hardware and Networking solutions ~ Marketing and sales automation (Salesforce.com, Eloqua, Marketo) ~ Field marketing ~ Partner marketing ~ Building high-impact teams ~ Developing marketing operations that scale ~ Closed-loop sales and marketing systems ~ Vendor selection and agency management ~ Lead generation programs and demand generation campaigns ~ SEO/SEM ~ Social media marketing ~ Corporate event and trade show strategy, production, and measurement ~ Webinar production ~ Metric reportingDirector of Marketing @ From June 2015 to Present (7 months) Director of Marketing - Contract @ From February 2015 to May 2015 (4 months) Sr. Director of Corporate Marketing @ As Coraid’s first marketing hire I created every program and process from scratch. I grew the corporate marketing team to six full time employees, rebuilt the corporate website, managed 20 trade shows ($100K+ budgets), 275 seminars, 36 webinars, sent out 60+ million emails, never went over budget, and hired vendors and contractors as needed. I drove the selection process for our first marketing automation solution (Marketo) and then built a marvelous closed-loop campaign scoring and nurturing program. ~ Grew the lead database from 142 names to more than 600,000+ ~ Generated up to 80% of the sales pipeline from marketing programs ~ Selected, implemented and managed Marketo including inbound lead processing, scoring, nurturing, and reporting ~ Produced and managed trade shows from selection to wrap-up ~ Worked closely with the sales team to ensure that outbound marketing campaigns were effective ~ Managed department budget and invoice approvals; set-up budget and invoice tracking system within Salesforce.com ~ Managed SEO program, social media channels and all web properties From June 2010 to January 2015 (4 years 8 months) Director of Marketing, Demand Generation @ ~ Oversaw entire organizational functions, including operations of all departments, automation, demand generation, lead nurturing, and corporate events for North American and European territories ~ Devised and implemented all strategic marketing campaigns, such as e-mail marketing, direct mail, tradeshow management, annual users’ conference, webinars, and seminars ~ Provided close supervision and monitoring on lead nurturing programs due to average 18-month sales cycle and market niche ~ Worked collaboratively with the Vice President of Marketing and directed marketing administrator and marketing managers of the North American and European territories From August 2006 to April 2010 (3 years 9 months) Director of Corporate Marketing @ ~ Managed all strategic corporate marketing functions, including demand generation/nurturing, SEO/SEM, event production, public relations, analyst relations, collateral development, corporate branding, website development, international programs, operations, and channel marketing ~ Efficiently performed product marketing duties, such as administering sales tools, GUI, and bezel design ~ Worked collaboratively with senior executives in developing corporate positioning and messaging ~ Monitored all direct marketing programs and made changes as necessary to ensure maximum ROI ~ Maintained constant communication with customers and participated in sales calls to ascertain corporate and product messaging resonates with prospects From September 2004 to August 2006 (2 years) Sr. Event Marketing Manager @ ~ Selected and managed all North American events and trade shows. ~ When the SDR manager unexpectedly left, I substituted as team manager responsible for all hiring, training and supervising until a replacement was recruited. (Jan to July 2004) From October 2003 to September 2004 (1 year) Director of Marketing @ Provide strategic and tactical expertise for the marketing group - events, branding, sales tools, lead generation, public relations, analyst relations, advertising, and partner programs. From February 2002 to April 2003 (1 year 3 months) Marketing Manager: Events and Lead Generation @ Event planning/executing, lead generation, channel marketing. From 2000 to 2002 (2 years) Marketing Operations Manager @ I developed a new budget process to give the whole team immediate visibility on department actual and accrual spending. I was the Salesforce.com group administrator and launched the first automated customer reference tracking program within SFDC. I assisted the event manager with trade show logistics and tracked press release revisions driving them to completion. From December 1998 to October 1999 (11 months) Marketing Analyst @ Created 100+ page business development presentations including all supporting data. Worked for the Gaming and Technology Investment Banking team. From 1994 to 1998 (4 years) Stephanie CTSM is skilled in: SEM, Field Marketing, Product Marketing, Lead Generation, Demand Generation, Event Planning, Event Management, Public Relations, Presentation Development, Web, Social Media Marketing, Online Advertising, Email Marketing, Marketing Management, Marketing Automation