Award-winning senior media leader and marketing maven with over 14 years of experience leading cutting-edge, multi-million dollar advertising campaigns. A proven track record of expertly analyzing media trends with a keen ability to quickly translate complex information into valuable strategies for clients, earning their trust and long-term business.
Principal @ A media and sales strategy focused firm working with media publishers and a variety of small range clients.
Focus on evaluating and perfecting publishers go to market strategies. Niche focus on influencer network promotion and social media marketing. From May 2015 to Present (7 months) Santa Monica, CAHead of Category Development @ Heading up all of Category (Sales) Development for Tremor Video, I work with a multitude to Fortune 500 brands and clients. Experience with Entertainment, Auto and CPG verticals.
Currently my role concentrates on working hand with Sales, Marketing and Product teams to develop, perfect and identify unique video strategies for our advertisers to drive revenue.
- Exceed 100% of revenue goals continually for over 2 years
- Developed revenue driving strategies in key verticals that exceeded expectations by over 200%
- Spearhead major client adoption of company’s proprietary analytic-driven products; doubling revenue for many key accounts since tenure
- Bridge sales team needs with client goals, defining common strategy that cuts confusion and wait-time between new client onboarding and production of materials for video campaigns
- As company-wide media consultant, elevate sales pitches, increasing revenue by over 200%
- Champion marketing efforts supporting Tremor’s newest products, driving record-breaking revenue and close-rates (63%)
- Instituted new management strategies that proved to motivate, engage, and energize teams, resulted in growth of individual departments by over 120% after taking oversight
- Prepped and conducted a joint presentation for a key client at JD Auto Power Conference that bumped up quarterly earnings 400% over previous calendar year
- Collaborating with VP leaders regularly, developed custom market approach stories, ultimately driving double digital growth in revenue for particular verticals: Theatrical and Luxury Automotive From July 2014 to Present (1 year 5 months) Santa Monica, CA
Stacey Wisnom is skilled in: Emerging Media, comScore, Media Strategy, DoubleClick, Media Buying, New Media, Online Advertising, Digital Media, Digital Strategy, Integrated Marketing, Media Planning, Digital Marketing, Advertising, Marketing, Mobile Advertising, Mobile Marketing, Interactive Marketing, Social Media Marketing, Online Marketing, Strategy, SEM, Social Media