I'm an entrepreneur, technologist, and executive responsible for innovating and bringing products to market in areas including mobile, digital media, hardware (IOT), and e-Commerce. I have built companies, advised, and managed teams of various sizes including launching intrapreneurial projects at large companies. My involvement has been throughout all phases of a company's life-cycle: pre-concept, early-stage, venture/angel financing, growth, and exits. Core areas are product, strategy, business modeling, and partnerships. Advisor (former/present): InRadio, Identity Commons, CEO Women (non-profit), Selvz.com, 8tracks, HiddenGenius.com, Celect Engine, *pollen labs, Make in LA

Product Strategist @ From September 2015 to Present (4 months) Sr. Director of Innovation @ Leading development of new partner-facing products, services, and go to market strategies. Supporting the COO and CEO with a mix of strategic, business, and operational responsibilities. Source and develop partnerships and business opportunities, negotiate deals, and commercialize products; alignment with product and service roadmaps; developing communication and messaging guidelines; handling of contracts and RFI's; licensing structure; C2C integration. Acquired by Samsung in August 2014. From November 2014 to September 2015 (11 months) EIR @ Focused on leading the innovation of products and solutions in Internet of Things (IOT), mobile, enterprise, and large format displays. Hired and built a team to rapidly prototype, develop, and release products; build-out the West Coast hardware lab; work with suppliers and manufacturers; and perform user facing studies, validation, and pilots. Managed operations, design, development, and deployment of diverse technology stacks involving hardware and firmware tied closely with software across cloud, web, mobile, and large format displays. Showcasing of IOT products to the C-suite. Private-beta launch of workflow products – coaster.io. From July 2013 to September 2015 (2 years 3 months) Founder, CEO @ Interactive digital studio focused on mobile digital marketing; mobile app design, cloud-based mobile content platforms; and full life cycle production & launch. Built and managed operations including business development, partnerships, and product/platform development. Key launches/clients included: a mobile member-based loyalty campaign with over 1000 merchants for KCRW Radio; digital custom mobile experiences (UI/UX) for the Hollywood Bowl & LA Phil to engage audiences pre, during, and post events; venue-based mobile-experiences for the LA Opera; "Self Comes to Mind" – a digital performance by YoYoMa. Consumer facing campaigns for iOS, Android, Blackberry, and mobile web reaching over 90,000 users. From 2008 to 2012 (4 years) Co-Founder, Pres. Digital Media @ Media company dedicated to providing diverse metropolitan communities with avenues for authentic self-expression and connection through print and digital media. Built and ran product, strategy, and operations for the company's digital media platform. Hired and managed the digital products division with oversight of content, editorial, technology, and ad sales/publishing. Launched with print distribution and reach of 250,000 coordinated with daily online release cycles targeting Los Angeles’ affluent, college-educated residents, aged 25 to 49, of all cultural backgrounds. From 2006 to 2008 (2 years) Founder, CTO @ Private label financial service provider empowering local economies with a platform of payment card services, affinity programs, and social technologies. Negotiated processor agreements, and integration for Interra's partner organizations. Oversight on the design and development of the organization's payment, POS, loyalty platform, social, and marketing solutions. Interfacing and coordinating with merchant networks to better implement and iterate on product design and specifications. From 2003 to 2006 (3 years) Partner @ Crowdfunding technologies for film production and distribution focusing on accredited investors. Research and due-diligence on non-traditional models of distribution and acquisition of properties. From 2001 to 2002 (1 year) Technical Product Manager @ Product development for Amazon Marketplace e-commerce platform and web services. Managed the development and launch of consumer-facing products and oversaw the operations of teams ranging from 20-40 people. Performed resource due diligence for M&A. Negotiated partnership deals with film studios interested in merchandising and technology collaborations with Amazon Marketplace. From 1999 to 2001 (2 years) Co-Founder @ Market making technologies for niche and collector spaces. Launched music and book verticals with catalogs of over 12 million items in auction, set-sale and want-ad form with a long-term strategy to launch stamps, coins, comics, etc. Built and managed product development and engineering teams. Negotiated vendor contracts and 3rd party service agreements, and due diligence on acquisition of bilbiofind.com. Acquired by Amazon.com providing the platform for the launch of Marketplace adding over $4 billion to the company's market cap. From 1998 to 1999 (1 year) Sr. Developer @ Developed social, messaging and ad-based technologies for the company's music and movie recommendation sites. Also worked on early browser integrated profile-management and aggregation technology in collaboration with Netscape. Web properties were spun off to become Launch.com and Rollingstone.com and core technologies were acquired by Microsoft to build out their profile management technologies. From 1996 to 1998 (2 years)

Sloan Fellow, MBA @ Massachusetts Institute of TechnologyBachelor of Engineering (B.Eng.), Electrical Engineering @ University of Maryland College Park Sri Rao is skilled in: Entrepreneurship, Strategy, Start-ups, Product Management, Venture Capital, Product Development, Digital Media, Strategic Partnerships, Business Development, Go-to-market Strategy, Leadership, Product Marketing