Specialties: Advertising, Integrated Marketing, Media Strategy, Digital Media Planning and Buying, Performance Analytics, Cross Platform Video, Search Engine Marketing, Social Media, Mobile/Tablet, Programmatic buying, Content Development, Consumer Engagement, Market Research, Public Relations, Automotive Tier I and II Marketing, Consumer Packaged Goods, Fashion & Entertainment, and Sports Marketing.
Proficient in: MS Office Suite, MediaOcean/MBox, MediaVisor, DFA/DART, MediaTools, Google
Specialties: Advertising, Integrated Marketing, Media Strategy, Digital Media Planning and Buying, Performance Analytics, Cross Platform Video, Search Engine Marketing, Social Media, Mobile/Tablet, Programmatic buying, Content Development, Consumer Engagement, Market Research, Public Relations, Automotive Tier I and II Marketing, Consumer Packaged Goods, Fashion & Entertainment, and Sports Marketing.
Proficient in: MS Office Suite, MediaOcean/MBox, MediaVisor, DFA/DART, MediaTools, Google products/solutions suite, ComScore, Nielsen, IMS, MRI Clear Decisions, Polk, Donovan Data Systems (DDS)
Vehicle Marketing and Communications @ From September 2015 to Present (4 months) Media Supervisor @ Red Bull From August 2014 to May 2015 (10 months) Media Supervisor @ Honda
-Integrated National Brand Planning for Digital, Video, Broadcast, Social, Search and Print
-Managed cross-media strategy, activation and reporting for major vehicle launches, integrated programs, content development, and sports partnerships
-Built communication strategy and cross-channel media approach around core marketing objectives by using marketing analysis, industry trends, and consumer insights From May 2013 to August 2014 (1 year 4 months) Greater Los Angeles AreaPortfolio Manager @ Bumble Bee, Sony Electronics
- National and Regional integrated media strategy and planning for Digital, Video, Social, Search and Print
- Developed and established key performance indicators across digital platforms- display, search, video, and mobile/tablet From April 2013 to May 2013 (2 months) Greater Los Angeles AreaSenior Digital Portfolio Associate @ RAM Trucks, Dodge, SRT, Commercial Small Business, and Certified Pre-Owned
-Tier 1/National digital media planning and buying for various vehicle launches, integrated programs, and sports partnerships (Branding and In-Market)
-Defined media objectives and strategies and implemented cross-channel tactics
-Built brand archetypes driven by consumer insights, industry trends and competitive landscape From December 2010 to April 2013 (2 years 5 months) Assistant Digital Media Planner @ Chrysler, Jeep, Dodge, RAM Trucks
-Tier 1/National and Tier 2/Regional digital media planning and buying across In-Market and Lifestyle automotive strategies
-Performed market research, analysis, and recommendation rationale for digital media plans
-Maintained budget and invoice upkeep From February 2010 to December 2010 (11 months) Marketing Associate @ -Developed succinct marketing/sales materials for Search Engine Marketing key service offerings
-Created competitor analysis reports that drove business development and positioning From May 2009 to November 2009 (7 months) Greater Detroit AreaResearch Assistant @ From February 2008 to November 2008 (10 months)
B.S., Marketing @ University of Colorado at Boulder Sloan Stokas is skilled in: Digital Media, Social Media, Market Analysis, comScore, Integrated Marketing, Advertising, SEM, Market Research, Public Relations, Sports Marketing, Customer Engagement, Automotive Marketing, Mobile Marketing, Digital Marketing, Marketing
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