Strategic marketing leader who possesses a strong ability to drive revenue and profit growth in highly competitive and fast-paced retail environments. Proven wins in bringing together siloed Direct and Retail marketing organizations to deliver effective and holistic customer-centric brand engagement experiences. Decisive and action-oriented leadership style, known for very strong collaborative skills that align clear goals and objectives across disparate work groups. Unwavering ability to keep the customer at the center of key decision points and remain true to her throughout the entire marketing planning and executional process. Proven strengths and accomplishments in: • Corporate strategy development • All facets of Ecommerce • GMM partnership/strategy development • Omnichannel optimizations • Marketing strategic roadmaps & planning • Customer acquisition, retention & loyalty • Brand, product & new category launches • Brand identity & evolution • Integrated campaign development • Consumer Insights / analytics

AVP, Online Marketing & Creative @ Responsible for bringing the Justice brand to life through digital marketing channels, break-through creative and effective promotional planning. Lead a team of 21 talented and dedicated ecommerce experts. Responsible for all digital marketing channels, including: Email, Paid Search, SEO, Affiliates, Social, Display, SMS, Apps and Mobile. From March 2014 to Present (1 year 10 months) Columbus, Ohio AreaDirector, Online Marketing @ Recruited by Limited Brands to lead a team of ecommerce marketers focused on the rapidly growing Bath & Body Works brand. Responsible managing and optimizing all digital direct marketing channels, including: Email, Paid Search, Affiliates, SEO and more. Forged strong and effective partnerships with Stores' marketing group to deliver a holistic, customer-centric, brand engagement experience. From August 2012 to March 2014 (1 year 8 months) Columbus, Ohio AreaDirector, Direct Marketing @ Recruited into the marketing division by the CMO. Led a team of 30 marketers charged with developing marketing strategies and plans to support omnichannel growth for Women's Apparel, Women's Specialized/Accessories, Beauty, Designer, Shoes, Men's Wear, The Wedding Suite, BP & Kids (representing $10.8B in annualized topline sales). From February 2011 to June 2012 (1 year 5 months) Director, Strategy @ Led strategic initiatives and explorations for the Nordstrom executive team. Supported GMMs (divisional presidents) in Cosmetics, Shoes and Women's Specialized/Accessories in the development of their strategic objectives: explored / sized opportunities and identified business implications. Served as the strategic lead for the company's in-store CRM program and was appointed the business owner during the early stage development and start-up of The Wedding Suite by Nordstrom. From March 2009 to February 2011 (2 years) Director, Consumer Insights @ Developed and executed against the Consumer Insights Learning Agenda to integrate the 'voice of the customer' into business plans and new growth opportunities; translated insights into action. Worked directly with GMMs in Shoes, Men's Wear, Kids and Designer divisions in identifying areas of potential growth and then executing both quantitative and qualitative research projects to vet and size opportunities. From November 2007 to February 2009 (1 year 4 months) Vice President of Marketing @ Reported to the CEO (founder of Visio and Aldus Pagemaker). Responsible for developing and executing the company's marketing strategy and supporting plans for this software as a service B2B-facing technology. From September 2006 to November 2007 (1 year 3 months) Executive Director of Marketing @ Second largest media publishing company ($6.5B) in the U.S. (sold to McClatchy in July 2006). Served as the most senior corporate consumer marketing leader responsible for developing and executing consumer and advertiser acquisition and retention marketing strategies for 32 daily newspapers and their respective online properties, collectively referred to the RealCities Network. From December 2004 to July 2006 (1 year 8 months) Miami/Fort Lauderdale AreaVice President of Marketing & Communications @ Recruited by CEO to turn around marketing efforts for this white label consumer-facing online city guide portal. Completely revamped marketing strategy; rebuilt internal marketing team, replaced ineffective vendors, rebranded all consumer-facing components of the company and reframed value proposition to licensees. From May 2000 to July 2004 (4 years 3 months) Miami/Fort Lauderdale AreaCo-Founder @ Co-founded full service marketing and creative agency. Served as the business development principal and sold my stake of the company to two other founding patners in 2004 From September 2000 to March 2004 (3 years 7 months) Vice President of Marketing @ Recruited by the CEO/Founder to lead marketing efforts for this media-facing, transactional based, loyalty card company that extended dining, entertainment and travel benefits to participating card members. Managed corporate and regionally-based teams of marketing and creative talent. From May 1996 to April 2000 (4 years)

BA @ Barry University From 1992 to 1996 Barry University Simone Pace is skilled in: E-commerce, Database Marketing, Direct Marketing, Integrated Marketing, Marketing Strategy, Business Strategy, Brand Development, Consumer Insights, Start-up Environments, Customer Acquisition, Customer Retention, Segmentation, Customer Insight, Online Marketing, CRM