With a background in journalism yielding a knack for storytelling, I thrive on helping brands tell their unique stories to positively shape consumer opinion. Whether it's through a story placed in Maxim or the Wall Street Journal, a blogger ambassador program or winning a Best Workplaces award, I love helping clients leverage new and traditional media to reach their business goals. I have experience working with companies of all sizes and reach, including national brands like Athleta, skoah, Naked Pizza and organicgirl and local brands like Bakon Vodka and Sleep Train.

Senior Account Executive @ A favorite project I recently spearheaded was a community-based campaign for women's athletic wear retailer, Athleta. The goal of the campaign was to increase awareness of the brand in Seattle through in-store events with well-known influencers and story placements in target media. Knowing many shoppers would be experiencing Athleta for the first time, we executed events that would allow shoppers to experience the store on-one-one. The activation campaign resulted in numerable social media mentions, local blog features, trend pieces on lifestyle websites, and most importantly, new customers and increased sales that yielded a 250% ROI for the client. From May 2014 to Present (1 year 8 months) Social Media and Digital Content Strategist @ Provides digital content strategy as a consultant for brands ranging from just launched products to Fortune 100 companies. Skills include: • Creating and executing social media campaigns to achieve business goals (e.g. growing sales, increasing market share and building brand awareness) • Launching and developing a social media presence from the ground up • Using creative content to develop a brand story, including website copy, blog entries, graphics, video scripts, photography and social media content • Supporting email marketing campaigns From January 2011 to Present (5 years) Greater Seattle AreaAccount Coordinator - Account Executive @ • Developed and managed strong relationships with media contacts and influencers • Served as day-to-day client contact, providing PR counsel • Strategized and led media outreach and social media campaigns • Analyzed success of campaigns and industry trends to influence future projects • Mentored and managed junior team members and interns From July 2010 to May 2014 (3 years 11 months) Greater Seattle AreaAssistant Project Manager @ • Oversaw general business and office operations: expense reports, budgets, sales quotes • Accounts Receivable and Accounts Payable • Assisted in project planning and execution From September 2011 to June 2012 (10 months) Greater Seattle AreaWomen's Stylist @ • Trained and mentored new sales associates • Exceeded sales goals by 125% • Attended meetings with management and executive leadership to discuss trends and customer needs • On team that opened Southcenter store in 2008: trained sales associates, merchandising From September 2007 to March 2011 (3 years 7 months) Editorial Beat Intern @ • Wrote personal opinion columns, which led to national interview opportunities, including NPR • Attended daily meetings with editorial team, including Editor in Chief, to contribute to and develop story ideas on trending topics • Pitched, researched and wrote editorial features on local, national and international topics and trends • Contributed weekly blog entries From March 2010 to June 2010 (4 months) Community Programs Intern @ • Assisted coordinating and promoting events with high profile guests/speakers including journalist/author Nicholas Kristof, UN Secretary-General Ban Ki-Moon and author/TV personality Rick Steves • Implemented a framework for future communications campaigns including press release templates, targeted media lists and updated e-blast templates • Acted as a liaison to young professionals group attending board meetings and facilitating event support From September 2009 to March 2010 (7 months) News, Features, Columnist @ From September 2006 to September 2008 (2 years 1 month)

BA, Journalism, International Studies @ University of Washington From 2006 to 2010 Project Management Certificate @ Bellevue College From 2012 to 2014 Shauna Nuckles is skilled in: Press Releases, Social Media, Blogging, Public Relations, Social Media Marketing, Editorial, Strategic Communications, Media Relations, Marketing, Social Media Measurement, Content Strategy, Marketing Communications, Facebook, Web Content, Online Media Relations