Senior Digital Advisor at Ramy Brook | Vice President at Crazy Strong & Liberty Bioscience
New York, New York
Doremus
Media Planner
December 2004 to August 2005
Publicis and Hal Riney
Assistant Media Planner
August 2002 to March 2003
Brand Innovators LLC
Director of Brand Partnerships - Consultant
September 2012 to August 2013
New York
Walmart.com
Marketing Manager
March 2008 to August 2010
Walmart.com
Associate Marketing Manager
September 2005 to March 2008
OMD
Assistant Strategist
March 2003 to December 2004
Ramy Brook LLC
Senior Advisor Digital at Ramy Brook
Greater New York City Area
Crazy Strong
Vice President
Greater New York City Area
Veronica Beard
Senior Director, ECommerce and Digital
July 2015 to July 2016
New York, New York
L'Oréal
Director of ECommerce and Digital
September 2013 to June 2015
Greater New York City Area
HMX, LLC
Senior Marketing Manager, ECommerce
August 2010 to August 2012
New York
Calvin Klein
Senior Director, Omni-Channel & Digital
September 2016 to February 2018
New York, New York
World Ecommerce Group
Digital Strategy Consultant & Advisor | Founder of World Ecommerce Group
New York, New York
What company does Shannon Doung work for?
Shannon Doung works for Doremus
What is Shannon Doung's role at Doremus?
Shannon Doung is Media Planner
What industry does Shannon Doung work in?
Shannon Doung works in the Consumer Goods industry.
📖 Summary
Media Planner @ Doremus From December 2004 to August 2005 (9 months) Assistant Media Planner @ Publicis and Hal Riney From August 2002 to March 2003 (8 months) Director of Brand Partnerships - Consultant @ Brand Innovators LLC Built and manage CRM database, built out brand marketer communities for peer to peer learning in different target markets. Recommend content, expand sponsorship partnerships, plan, direct and oversee New York and San Francisco events. Other target markets included were SXSW, London, Paris, Austin, Chicago, Detroit, Boston. From September 2012 to August 2013 (1 year) New YorkMarketing Manager @ Walmart.com Responsible for Pay For Performance Online Marketing Channels including Affiliates, Search, Comparison Shopping, Widgets, Google Product Ads, Google Shopping. Managed agency relationships, collaborated with merchants and creative. Sourced co-marketing funds from vendors. From March 2008 to August 2010 (2 years 6 months) Associate Marketing Manager @ Walmart.com Led marketing, creative and media efforts for online branding store campaigns From September 2005 to March 2008 (2 years 7 months) Assistant Strategist @ OMD Media Planning on all of the Clorox Equity Brands From March 2003 to December 2004 (1 year 10 months) Senior Advisor Digital at Ramy Brook @ Ramy Brook LLC Oversee Digital Strategy for Ramy Brook inclusive of all aspects of digital. Greater New York City AreaVice President @ Crazy Strong Vice President overseeing all business aspects of Crazy Strong Fragrances. Launching in 2020. Greater New York City AreaSenior Director, ECommerce and Digital @ Veronica Beard Responsible for the Veronicabeard.com ecommerce & digital experience, and accountable for entire ecommerce P&L and sales growth targets. Built ECommerce team and led operations including logistics & fulfillment, supply chain, digital marketing, CRM, creative, customer care, buying & merchandising, analytics, warehouse operations and user experience. Led site redesign and back end integration with warehouse and ERP. Extensive experience in digital new customer acquisition and retention. Exceeded revenue and profit targets. From July 2015 to July 2016 (1 year 1 month) New York, New YorkDirector of ECommerce and Digital @ L'Oréal Accountable for The Body Shop North America digital budget and growth strategies for the AME zone. Invested marketing dollars to convert new customers and return on investment goals. Partnered with The Body Shop International teams, and led a team of 3 team members in New York, Toronto and North Carolina. Improved customer contact strategy results by onboarding predictive marketing analytics suite & by creating triggered, propensity to purchase, and behavior cluster marketing campaigns. Exceeded new customer acquisition goals by utilizing CRM segments and optimizing new channels including Facebook Custom Audiences, Display, SEO, and Multi-Channel attribution From September 2013 to June 2015 (1 year 10 months) Greater New York City AreaSenior Marketing Manager, ECommerce @ HMX, LLC Responsible for all HMX eCommerce marketing efforts. Luxury apparel brands include Hickey Freeman, Misook, HartSchaffnerMarx, BobbyJones, Worn Apparel, Ivanka Trump, Christopher Blue, Streets Clothier, Monarchy, Sansabelt. Built team and responsible for leading marketing strategy which includes Email Marketing & Segmentation, Affiliate Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media (Facebook and Twittter), Community, Retargeting/Remarketing, Creative and Design, Site Analytics and Campaign Management, Graphic design and Photography.Partnered closely with merchandising, planning, operations, customer service, fulfillment, web production, web development. From August 2010 to August 2012 (2 years 1 month) New YorkSenior Director, Omni-Channel & Digital @ Calvin Klein From September 2016 to February 2018 (1 year 6 months) New York, New YorkDigital Strategy Consultant & Advisor | Founder of World Ecommerce Group @ World Ecommerce Group Digital Strategy & Ecommerce Executive / Advisor for multiple high growth consumer brands. Work with fashion, beauty, CPG clients. New York, New York
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 7 month(s)
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Likely
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