Head of Digital Marketing @ Selling lingerie online, working with nice people for a great company. From June 2014 to Present (1 year 6 months) Senior Digital Marketing Manager (Contract) @ From March 2014 to June 2014 (4 months) Head of Ecommerce (contract) @ From June 2013 to December 2013 (7 months) London, United KingdomHead of Online Marketing @ From August 2012 to April 2013 (9 months) Head of Digital/E-Marketing Europe @ Managed a team responsible for all digital activity within the group(four brands) across Europe. Responsible for the P&L of the digital business with day to day senior stakeholder management.
Covering but not limited to; Digital Marketing, E-commerce, Social Media, PPC, SEO, Affiliate Marketing, Engaging Website content, Merchandising, Acquisition campaigns, ECRM, Analytics, Website usability, Content, Partnerships, integration with other areas of the business including events and sponsorships. From October 2011 to May 2012 (8 months) FranceE-Business Development Manager @ Responsible for planning and implementing the UK strategy for digital growth within the business across four brands.
My remit covered; PPC, SEO, Website usability, Digital creative, Affiliates, Partnerships, Social Media, ECRM From April 2011 to October 2011 (7 months) London, United KingdomSenior Digital Media and Communications Planner @ Worked across all clients under the TBWA London Group (TBWA, Tequila, Agency.com) including Nike Store, Muller, Adidas, BA, Laithwaites Wines, Nissan, Dulux and The Carbon Trust.
My role covered several disciplines in digital strategy/planning and towards the latter stages Cross Channel Comms Planning across the portfolio of clients within the group.
Specialities: Digital Media Planning, Cross Channel Communication Planning, PPC, Affiliates, Creative briefing, Strategy, Audience research and insights, Analytics and data interpretation. From July 2008 to April 2011 (2 years 10 months) London, United KingdomDigital Media Planner @ Hands on planning, buying, managing and reporting across digital display campaigns, PPC, affiliates, partnerships and social media for the portfolio of clients.
Clients included;
Cobra Beer, Fentimans, TM Lewin, Henkel DIY, The History Channel, SsangYong cars, LACA, Henley Management College, Middlesex University and New York Bagels. From September 2006 to June 2008 (1 year 10 months) Various @ Various roles within Dixons direct department (telesales and e-commerce).
Working with Senior Brand Managers, Customer Services department and telesales team to improve process, prevent lost sales, increase the efficiency and ROI of website and telesales conversions From July 2003 to September 2005 (2 years 3 months)