Cohen's Fashion Optical
Digital Marketing Manager
April 2015 to Present
Athlete Certified Nutrition
Director of Marketing & Ecommerce
August 2011 to April 2015
Melville, New York 11747
Ajes Pharmaceuticals LLC
VP of Marketing & Sales
2008 to 2011
German American Technolgies / World Health Products LLC
Marketing & Sales Director
2001 to 2008
What company does Sean Kennett work for?
Sean Kennett works for Cohen's Fashion Optical
What is Sean Kennett's role at Cohen's Fashion Optical?
Sean Kennett is Digital Marketing Manager
What industry does Sean Kennett work in?
Sean Kennett works in the Consumer Goods industry.
Digital Marketing Manager @ From April 2015 to Present (7 months) Director of Marketing & Ecommerce @ Oversee multiple product development strategies, brand extension, national & international marketing. Also handled internal market research, sales management, business forecasts, financial analysis, promotions, package design, and print/ online advertising contracts. Increased B2B and B2C e-commerce reach threw multiple online media / social channels for increased revenue. Development e-commerce responsive platforms with Magneto and Volusion. Key E-Commerce Responsibilities: ♦ Partner with Merchandising, and Marketing to develop online exclusives and e-commerce focused marketing initiatives. Continually evaluate online structure of quality and service levels. ♦ Worked with marketing/merchandising for site functionality and recommend new Features plus functionality designed to increase conversion and max revenue. ♦ Worked with CEO to developed new partnerships with internal/external agencies and retailers. For optimize website performance, customer experience and drive online sales. ♦ Solely responsible for Managing day-to-day site, and social medial platforms. ♦ Manage projects timelines with CEO, and executed budgets ecommerce programs with key marketing initiatives. ♦ Develop creative direction for site content for brand enhancements and site functionality ♦ Monitor health and performance of multiple brand sales. Conduct ongoing research on ecommerce trends, market places, methods and strategies. From August 2011 to April 2015 (3 years 9 months) Melville, New York 11747VP of Marketing & Sales @ Oversee product development, brand extension, national & international marketing strategy, package design, market research, sales management, business forecasts, financial analysis, promotions, print & web advertising, and new media development. From 2008 to 2011 (3 years) Copague NYMarketing & Sales Director @ Supervision and the creative direction for all projects including those for designers in print, video and web development. Negotiate all company’s advertising contracts with Weider Publications (FLEX / Muscular & Fitness), Advance Research Press (Muscular Development / Fitness RX) and Fair Fax Publications. Developed a network for mass distribution with GNC, Vitamin Shoppe, & Body Building.com. Plus internal presentations for product development and manufacturing. From 2001 to 2008 (7 years) Stamford CTBA, Advertising & Graphic Design @ Fashion Institute of Technology From 1998 to 2001 Associates, Fine Arts @ Suffolk County Community College From 1995 to 1998 Sean Kennett is skilled in: Marketing Strategy, Product Development, Sales Management, Advertising, Marketing, New Business Development, Trade Shows, Sales, Packaging, Strategic Planning, Marketing Management, Online Advertising, Brand Management, Product Marketing, Market Planning, Social Media Marketing, Account Management, Market Research, Sales Operations, Marketing Communications, Competitive Analysis, Email Marketing, Team Building, Product Launch, B2B, Direct Marketing, Merchandising, Business Development, Negotiation, Creative Direction, Branding & Identity, Business Strategy, Forecasting, Brand Development, Leadership, Social Networking
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 7 month(s)
There's 90% chance that Sean Kennett is seeking for new opportunities
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