Sarah Mansell's Email Addresses & Phone Numbers

📖 Summary

A senior marketeer with a proven track record in creative development / execution utilising the full marketing mix to drive multichannel sales. An experienced project manager and always a team player with a flair for understanding new technologies and a creative mind suited to developing innovative marketing campaigns. Always enthusiastic about the job at hand and with first-class communication skills, find it easy to build good relationships with both colleagues and partners alike. Skilled in motivating and influencing the people around me when taking the lead in a cross-functional role. A passionate marketeer with the drive and determination to make things happen. Specialties: Marketing strategy and execution driving both on and off-line sales, event and project management, leading virtual and cross functional teams, brand, CRM, PR, digitalHead of Retail Marketing @ - Develop and execute great quality customer communications across the retail channel - To ensure a consistent customer journey across the entire CPW retail portfolio, ensuring all key touch points are addressed and add value to the shopping experience - Lead high profile product launches and ensure a successful execution across the retail space - Oversee the planning process for forthcoming events / campaigns in conjunction with the internal creative and agency teams - Support the visual merchandising team in the development of new fixtures right the way through to total new store specs with reference to customer communication materials. - Lead Marketing Supplier relationships (manufacturers and networks) that deliver against both customer and commercial targets - delivering a best in class product launch programme - Support the effective delivery of digital content across the retail portfolio - Lead the retail marketing teams, taking ownership for all retail communications and touch points From October 2013 to Present (2 years 3 months) Head of Channel Marketing @ - To develop and own the overarching operator marketing strategy that will support sell-in and ultimately drive sell through of the products and propositions in channel(s) - Coordinate and support the implementation of the individual channel marketing plans delivered through each partner marketing manager - To identify and leverage key account level opportunities to maximise HTC’s brand and products/propositions exposure and support sell-through initiatives - Develop competitor marketing strategy/plans for the target segments within channels in order to establish the size of the opportunity, target markets and positioning - Manage channel and central marketing budgets in line with business objectives and agreed plans - Lead the UK Operator Marketing team, taking ownership of overarching channel executions and driving HTCs overall success in the market From April 2013 to October 2013 (7 months) UK Marketing Manager @ - To develop, implement and own the marketing plan that will support sell-in and subsequently drive sell through of the products and propositions within the sales channel(s) over the lifecycle, maximising ROI and ensuring performance issues are addressed. - To identify and leverage key account level opportunities to maximise HTC’s brand and products / propositions exposure, supporting key sell-through initiatives and driving overall business performance - To own the BTL marketing stream for the UK: to define key strategic deliverables and ensure implementation is achieved within the context of the overall marketing plan - To be the guardian of the brand within the market, ensuring adherence to brand guidelines and managing its performance and exposure to the customer From October 2012 to April 2013 (7 months) Slough, United KingdomSenior Category Marketing Manager @ - To support the overall strategic category development programme by working with key stakeholders to agree nominated categories - To create, direct and oversee individual category development plans leading a cross functional project team - To develop category marketing plans to support strategic categories working closely alongside commercial teams and directing activity through multiple marketing delivery teams - To develop the category and content strategy working with cross functional key stakeholders to achieve a full multi-channel execution From September 2011 to October 2012 (1 year 2 months) Milton Keynes, United KingdomAcquisition Manager, Marketing @ - Develop and maintain a strong brand, driving the annual campaign calendar, giving O2 credibility in the business space - Working with key agencies build and deliver the annual PR plan, utilising key launches/campaigns to ensure O2 gets a good share of voice in the market - Drive the business sponsorship programme, giving O2 good coverage across key segments. Including the management and execution of key events - Drive the customer insight programme, working closely with the insights team and sales channels to ensure both the customer and market insight is understood and demonstrated within any execution - Develop innovative and forward thinking acquisition propositions based on customer insight - Own the customer journey both in-store and online, working closely with channel teams to deliver a best-in-class customer experience - Work with CRM, brand and social media teams to design and execute customer lifecycle comms - Deliver against financial targets whilst maximising customer satisfaction and experience - Champion brand consideration targets for SME and O2 as a business brand From January 2010 to September 2011 (1 year 9 months) Channel Marketing Manager @ - Develop the annual marketing strategy across key mass retail accounts - Execute innovative through the line marketing campaigns to communicate new propositions across mass retail accounts both on and offline - Define the strategy and oversee delivery of mass retail events programme - Take ownership of new propositions for mass retail, working collaboratively with both O2 online and O2 retail on an integrated take-to-market plan - Manage £2m budget driving airtime revenue in key retail accounts through quarterly merchandising campaigns across 15k retailers - Manage a range of marketing agencies, print houses and promotional merchandisers to achieve objectives efficiently and cost effectively. - A good understanding of the retail environment with the ability to adjust tone of voice and creative approach to meet the sales and brand objectives for both O2 and channel partners - Act as an O2 brand guardian, ensuring O2 not only obtains a high share of voice but is represented in line with brand guidelines and values across all mass retail accounts - Utilise relationships with O2 partners such as EA Games, Sony Pictures, Kondor etc to deliver effective tactical channel activity From April 2007 to January 2010 (2 years 10 months) Global Marketing Executive @ From January 2005 to April 2007 (2 years 4 months) Marketing Co-ordinator @ From June 2003 to January 2005 (1 year 8 months) BA Hons Degree, Marketing @ University of the West of England From 2002 to 2003 HND, Advertising and Marketing Communications @ West Herts College From 2000 to 2002 Sarah Mansell is skilled in: Strategy, CRM, Integrated Marketing, Marketing Strategy, Cross-functional Team Leadership, Management, Multi-channel Marketing, Customer Insight, Marketing, Telecommunications