I am a senior interactive sales executive with over 14 years of experience in creating and executing business, sales and marketing plans. Passionate and creative, always focused on creating new opportunities by extending and creating new company core competencies. Deep experience in Display, Video and Mobile advertising with an emphasis on creating new business processes and opportunities to drive massive revenue growth. A driven leader who has proven ability to hire, manage and drive local or remote teams to new revenue growth. Business Development, Sales Management, Display Advertising, Mobile Advertising, Video Advertising, Regional Expansion, Emerging Markets, Partnerships, Account management, VPN, Security Software

Mentor @ From 2015 to Present (less than a year) Advisor @ Display and Video monetization strategies and implementation across the platform. From 2015 to Present (less than a year) Advisor - Mobile Monetization @ Advising on mobile monetization strategies and techniques focused entirely on premium ad and video placement on the NabdApp. NabdApp - Ranked #1 News App Across the Middle East and North African Region Reach & Highlights (Q1 - 2015) 1 Billion Pageviews 8 Million Unique Users From 2014 to Present (1 year) Business Consultant @ Cedar Consultants is a hard-working boutique consulting firm based in Orange County, CA. Established in 2013, we hit the ground running with our direct approach to finding success for our clients across the globe. Focused on the SMEs, we provide scalable sales structures & revenue strategies closely tied into marketing and brand strategy, offering our clients a complete solution for their growing business. www.cedarconsultants.com From 2013 to Present (2 years) Advisor - Emerging Markets @ User acquisition and monetization strategies for Avast Anti-virus and SecureLine VPN across the Middle East and North African region. - Working closely with Avast building advertising plans, performance metrics, and budgets that align with Anti-Virus and VPN goals - Monitoring and optimization of performance of campaigns on an ongoing basis. - Identify new partner, platform, and optimization opportunities to drive campaign performance. - Develop test plans, measure performance, and make recommendations. - Partner with International teams to support International advertising as appropriate. - Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to appropriate department heads. From 2014 to Present (1 year) Advisor @ Monetization strategy for freemium product. From 2014 to 2014 (less than a year) Berlin Area, GermanyConsultant @ Brought in to assist in overall sales and product strategy for 2014 and 2015. - Reporting to CEO and Board of Directors. - Planned overall Sales & Product strategy for 2014/2015. - Initiated overall development and packaging of Ikoo RTB/Exchange product offering. - Evaluated and stream-lined sales structure and refined departments. - Leading and advising a team of 2 Sales Directors and 22 sales and account managers throughout the Middle East and North Africa. - Leading the overall brand strategy and corporate marketing communications and managed marketing division. - Developed partner/representation strategy and lead on multinational networks, publishers and suppliers. - Diversification of revenues by working with the product development team ensuring our products are innovative and unique to our clients. Experienced in: - Display Advertising - Mobile Advertising - Video Advertising - SSP/DSP (Ad Exchanges) - Agency Trading Desks - Affiliate Networks From 2013 to 2014 (1 year) Vice President of Emerging Markets Monetization - EMEA\APAC @ Responsible for all monetization of Display, Video and Mobile inventory in Europe, the Middle East, Africa and Asia for HotSpot Shield. -Designed and executed global strategy for market entry into Asia, Middle East and Africa. -Monetized Display, Video and Mobile Ad Inventory through global and regional networks, exchanges and DSP's. -Restructured rate card and regional presentations to be more regionally relevant. -Contracted exclusive reseller for MENA; assisted in market entry, hiring and training of all sales and account management staff. -Worked with rep firms, sales houses and media partners in Middle East, North Africa and Asia. From 2012 to 2014 (2 years) Director of Sales and Marketing @ Responsible for managing all sales and account management as well as regional expansion strategy and execution into the Middle East and North Africa. -Responsible for market analysis, forecasting and regional expansion into the Middle East and North African countries. -Responsible for signing commitments with local and multinational agencies yielding 450% growth in 2 years. -Hired, managed and lead a Sales and Account Management team of over 17 people. -Conducted quarterly sales and account management staff training including product updates, quarterly product targets and sales strategies. -Implemented CRM tool and metrics to support planning, sales reporting, sales performance management and effectiveness. -Worked with marketing manager to develop sales support material, sales kits, presentations and incentive promotions. -Spoke publicly and participated in over 10 events in 2010/2011 as speaker for online advertising in the region. From 2009 to 2012 (3 years) Sales Director - Motor Trend & Automotive.com @ Digital Titles include: MotorTrend.com, Automotive.com, Intellichoice.com and many more. Evaluated and managed the sales division and established partnerships with national scale resellers to assist in generating a new revenue streams for the division. I succeeded by establishing three major national resellers, which combined consist of nearly a quarter million dollars in monthly billing. -Responsible for all sales activities, departments and personnel including 14 business development managers and 4 account managers. -Provided leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals. -Analyzed sales statistics to determine business growth potential. -Established performance goals for all sales department employees, and monitored performance on a continual basis. -Oversaw all hiring and training of personnel involved in sales. -Involved in the development of the strategic marketing plan with senior management. -Coordinated sales operations with all other departments/divisions. -Developed and/or maintained and improved business relations with all dealers/dealer groups active on our programs. -Targeted new customers and new sales opportunities, initiated action plan to approach and secure new business for the company. From 2007 to 2009 (2 years) South US Regional Manager @ -Identified leads and developed new prospects in a designated area. -Maintained relations with current customers and helped accounts grow and develop. -Followed up on customers’ orders and backorders on a daily basis and provided status updates on a daily basis/as requested. -Processed Sales Orders, issued RMA’s and handled outstanding accounts receivable. -Responsible for analyzing competitors’ products in order to have competitive pricing. From 2004 to 2005 (1 year) Orange County, California AreaMarketing and Advertising Director / Founder @ Giantshopper.com started as a college project and slowly developed into a full scale online retail store with over 30,000 items available for sale. -Developed comprehensive market research and keyword analysis related to consumer electronics. -Created effective Pay-Per-Click campaigns on major search engines such as Google.com and Ask.com. -Prepared marketing budget plans and targeted traffic growth analysis on a monthly and quarterly basis. -Developed an effective affiliate program to promote Giantshopper.com name recognition. From 2000 to 2005 (5 years) Orange County, California Area

BA, Major: Marketing Minor: Administration @ Concordia University Irvine From 2000 to 2003 Sam K. is skilled in: Online Advertising, Lead Generation, E-commerce, Digital Media, CRM, Digital Marketing, Business Development, Salesforce.com, Online Marketing, Account Management, Sales Management, Strategy, PPC, New Business Development, Advertising