Head of Communications @ Embassy of Switzerland in the United States of America
Deputy / Acting Head Communications and Cultural Affairs @ Embassy of Switzerland
Managing Partner @ Furrer.Hugi&Partner AG
Currently I am Head of Communications at the Embassy of Switzerland in Washington, D.C. Before coming to the United States, I was a Managing Partner at Furrer.Hugi&Partner AG, a public relations and public affairs agency with offices in Bern, Zurich, and Brussels, from 2008 to 2010, and Head of Corporate Communications at BKW Group, one of Switzerland’s
Currently I am Head of Communications at the Embassy of Switzerland in Washington, D.C. Before coming to the United States, I was a Managing Partner at Furrer.Hugi&Partner AG, a public relations and public affairs agency with offices in Bern, Zurich, and Brussels, from 2008 to 2010, and Head of Corporate Communications at BKW Group, one of Switzerland’s largest publicly listed energy companies, from 2003 to 2007. Prior to that, I was Assistant to the CEO of BKW and Human Resources Manager for two business divisions of BKW. After graduating from the University of Bern with an MBA (lic.rer.pol.), I earned a federal diploma in PR Consulting.
Head of Communications @ Reporting to the Chief of Mission (Ambassador), as Head of Communications I set and guide the strategy for all internal and external communications pertaining to media, online, social media platforms, publications and events to consistently articulate the Embassy’s mission and act as the spokesperson of the Embassy. As communications partner on a variety of strategic initiatives, I work closely with a senior peer group within the Embassy and headquarters in Bern, Switzerland. My work also includes advising the Swiss Consulates in the U.S. in the field of communications and media. From August 2013 to Present (2 years 3 months) Washington D.C. Metro AreaDeputy / Acting Head Communications and Cultural Affairs @ Responsible for media response and proactive media outreach in collaboration with the appropriate teams at HQ in Bern; Engaging with journalists, media outlets and other third parties. Serve as senior communications and PR lead in all initiatives supporting and expanding the Embassies communication with a diverse portfolio of target publics via print, web, and social media channels. Development of key publications, our online presence (including social media) and other platforms to engage with target publics. Manage and execute on Public Diplomacy and cultural events. From October 2010 to March 2013 (2 years 6 months) Managing Partner @ Thoughtfully counseled clients based on Public Relations and Public Affairs landscape and business goals; took immediate action on client feedback. Led operational and financial performance of staff, ensuring quality work, effective processes and that client requests were handled in timely and strategic fashion. Supervise staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews and overseeing their professional development. Led new business efforts in order to contribute to the development of the agency; Capitalize on, and contributed to, the agency’s network to serve and grow business. Managed agency’s HR processes. From January 2008 to October 2010 (2 years 10 months) Head Corporate Communications @ Defined corporate communications and media relations strategy and implemented plan and ensured the necessary resources, processes, execution practices and measurement standards deployed to optimize performance. Collaborated with the appropriate teams to ensure excellence in execution. Managed teams of professionals to execute on the brand management, reputation management, strategic corporate communications, public and internal relations and public outreach programs in cooperation with HQ teams, subsidiaries and agencies.
Served as editor in chief of key publications such as annual report and corporate responsibility report; Effectively managed the corporate communications budget. From October 2003 to September 2007 (4 years) Bern Area, SwitzerlandAssistant to the CEO @ Thoughtfully took on advisory role to the CEO including the preparation of meetings and speeches; Executed on ghost writing; Managed and executed on assignments of delicate nature; Executed as member of the corporate strategy development team; Developed and introduced new corporate mission statement; Managed and executed on the corporate arts collection; Developed and introduced corporate child care. From October 2000 to September 2003 (3 years) HR Manager @ HR Management, recruiting, advisory role for Management and subsidiaries, lay-offs, representing HR in reorganization projects, representing HR in Mergers and Acquisitions, setting up standards and processes for subsidiaries abroad From October 1998 to January 2000 (1 year 4 months) Teacher @ I was a full time teacher from 1990 to 1993 for 5th and 6th grade; When I continued my education at University of Bern from 1993 to 1995, I worked as a substitute teacher. From July 1990 to June 1995 (5 years) Rüfenacht, Switzerland
Georgetown UniversityGeorgetown Universitylic. rer. pol. (MBA), Concentration in Corporate Strategy, Marketing Management, HR Management, Organizational Psychology, graduated 1998 with magna cum laude @ University of Bern, Switzerland From 1993 to 1998 Diploma in Public Relations, Public Relations/Image Management @ Swiss PR Institute From 2005 to 2007 State Diploma, Teaching @ Pädagogische Hochschule Bern From 1985 to 1990 Salome Ramseier is skilled in: Corporate Communications, Media Relations, Public Relations, Communications Strategy, Crisis Communications, Social Media, Strategic Communications, Internal Communications, Intercultural..., Reputation Management, Media Monitoring, New Media, Corporate Identity, Corporate Branding, Branding & Identity, Project Management, Event Management, Video Production, Web Content, Corporate Design, Executive Management, Management Consulting, Contract Negotiation, Private Sector, Agency Leadership, Government, Marketing Strategy, Marketing Communications, Market Research, Qualitative Research, Marketing Research, Reputational Risk, Strategic Planning, Public Diplomacy, Agency Development, Budget Process, Budgets, Speech Writing, Editing, Website Development, Graphic Design, German, English, French