Rosie Roarty's Email Addresses & Phone Numbers

📖 Summary

I am an extremely passionate and driven Marketer with agency and client-side experience in Aviation, Retail and Telecomms.Senior Executive - Demand Generation @ EE is the biggest mobile operator in the UK, and the fastest-growing network in Europe. I manage the Demand Generation plan and process, which produces monthly offer-based marketing for EE covering ATL, retail and digital. I also manage larger-scale projects such as Black Friday. I work with each proposition team within EE, including Pay Monthly, Pre-Pay, Home & Broadband, to produce the overall strategy. I then assess and plan which channels each offer should appear in before briefing these to the Comms and Delivery Teams to execute. My role is extremely fast-paced with a heavy and changeable workload, and involves over 70 colleagues. I run a weekly meeting with 30 attendees, so stakeholder-management, problem-solving and mitigating the impact of changes to the marketing plan is key. Once the plan has been agreed, I present this to our Directors monthly for approval. Another aspect of my role is to identify and implement process changes within Demand Generation. As it is a large and critical part of our Marketing, and involves so many different stakeholders, I ensure we are working together in an effective and streamlined way. From March 2015 to Present (10 months) Account Manager @ I have managed a variety of brand and retail clients on both B2B and B2C campaigns, including Morphy Richards, KC, Hobbycraft and Hermes. Responsibilities included team planning and P&L ownership. An example of a successful campaign is a DM campaign I worked on for KC aimed at signing up new broadband customers which used consumer insight to create a relevant message aimed at struggling families. Results were so successful that this campaign was shortlisted for the Northern Chartered Institute of Marketing 2015 awards, in the Use of Customer Insight category. Experienced in briefing online and email creative, eCRM strategy proposals and new business pitches. The Morphy Richards account involved positioning development for new products, including product names and key visuals, before rolling out over different packaging SKUs. Named ‘Financial Changemaker of 2013’ at annual company awards for coming up with a cost-saving recruitment idea, saving £6k a year. From September 2012 to March 2015 (2 years 7 months) Leeds, United KingdomInterim Marketing Manager @ I also worked as Interim Marketing Manager for 3 months on a secondment basis reporting to the Managing Partner of the agency. Involved formulating a marketing plan from assigned budgets, and creating industry trend pieces to use as content marketing and data capture for new leads. Also included setting up a PPC trial, writing and sending press releases and blog/social content. Maintenance of agency website through WordPress. From January 2014 to March 2014 (3 months) Leeds, United KingdomMarketing Campaign Delivery Executive @ Day to day management of regional and national press from briefing to sign-off with media and design agencies. Found cost-saving solutions for press activity that saved over £20k per annum. Managed partner-funded end-to-end media campaigns, with up to 40 plans running at one time. Co-ordinated media activity, production of all printed material and post-campaign analysis including financial position. Managed production of in-flight magazine 'JetAway' with an external publishing house. Responsibilities included briefing features, proofreading and copywriting. Management of radio campaigns from profiling of stations to use for specific audiences and compiling briefs for scripts. Also involvement in PR activity and TV production. From December 2010 to June 2012 (1 year 7 months) Intern @ • Actively involved in proposals and events for clients, including Ferrari, Aqua London, and Michelin-star restaurants. • Researched new and prospective clients, competitors and the media. • Drafted press releases and compiled press kits. • Created campaign reports for clients detailing coverage and ROI. • Attended events and met with journalists and celebrities, networking and ensuring the smooth running of the event. From June 2010 to September 2010 (4 months) BA (Hons), Classical Studies 2.1 @ University of Liverpool From 2007 to 2010 A Level, Classical Civilisation B; English Literature B; Government and Politics B. @ Notre Dame Catholic Sixth Form College From 2005 to 2007 GCSE; A* to B, including English Language A*; English Literature A* and Maths B @ Mount Saint Marys Catholic High School, Leeds From 2000 to 2005 Rosie Roarty is skilled in: Marketing Communications, Social Media, Public Relations, Copywriting, Advertising, Marketing, Management, Proofreading, Publishing, Competitive Analysis, Digital Marketing, Press Releases, Social Media Marketing, Online Advertising, Direct Marketing, Account Management, Integrated Marketing