Creative and Analytical Business Development / Strategic Marketing M.B.A. Strong functional expertise in healthcare, publishing, non-profit and emerging technology fields. Award-winning strategic thinker and fundraiser with leadership ability to develop, direct, and achieve the highest standards of performance. Successful in building loyal relationships, launching and improving service lines, managing concurrent projects, and seeking out new and missed opportunities. Effective communicator able to craft and communicate compelling messages, earn the trust of internal and external clients, physicians, team members; government agencies, community groups, and senior executives. Acute attention to detail, supported by strong organizational skills and analytical ability to use data to support and drive recommendations.

Director of Brand Management and Marketing @ Manage brand development and integration. Direct marketing and communication programs including strategic planning, marketing communications, traditional and digital media planning, national and regional advertising campaigns, corporate branding and affiliate marketing. Consult with physician, administrative and executive leadership to increase patient volumes and physician referrals and promote the medical center's national recognition as preeminent in complex patient-centered medical care, education and translational research. From November 2010 to Present (5 years 2 months) Greater New York City AreaDir. of Marketing & Business Development / Management Consulting @ From 2000 to 2010 (10 years) Director of Marketing @ From 2005 to 2009 (4 years) Director of Marketing & Corporate Communications @ Expamded executive level sales of HANYS Solutions’ market intelligence software and information technology consulting services. Developed integrated marketing, corporate branding, internet, joint venture, and product development strategies From 1999 to 2000 (1 year) Director of Marketing & Advertising @ From October 1987 to May 1996 (8 years 8 months)

M.B.A., Operations Management & Marketing @ Bentley UniversityBachelor of Science (B.S.), Marketing & Communications @ Northeastern University Ron Sohn is skilled in: Strategic Planning, Marketing Communications, Marketing Strategy, Process Improvement, Healthcare, Integrated Marketing, Hospital Sales, Copywriting, Media Planning, Competitive Analysis, Public Relations, Digital Marketing, Advertising Management, Corporate Branding, Marketing