• Marketing strategy account executive, overseeing a team of Marketing Managers & Associates who support IR Top 500 clients • Optimize results and efficiency through keen awareness of external environment, well developed planning, forecasting and budgeting skills; excel in rational analysis, managing client accounts and relationships • Develop and deliver eCommerce marketing strategies across digital channels including Affiliate, Paid Search, SEO, Display, Retargeting, Email, Comparison Shopping Engines, Social Media and Mobile • Highly analytical. Superior ability to lead cross-functional teams to deliver quality results on-time, within budget, and with high client satisfaction • Experienced in managing 7-figure budgets to strong ROI goals • Clients include Toys"R"Us, Ace Hardware, Lucky Brand, NFL.com, Dollar General, Hot Topic, Torrid and Haggar,

Internet Marketing Director @ Manage and oversee all Internet Marketing and eCommerce initiatives including Paid Search, SEO, Email/CRM, Display, Retargeting, Affiliate, Mobile and Social Media. From October 2013 to Present (2 years) Marketing Director @ Lead a staff of online marketing professionals focused on optimizing performance through Paid/Natural Search, Affiliate, Email, Comparison Shopping Engines, Display, Social, Mobile and Analytics for leading Internet 500 brands and retailers. Work cross-functionally with best-in-class interactive vendors and eBay sister companies to drive E-commerce profitability and enhance customer acquisition & retention. Delivering seasonal online marketing strategies to clients to maximize ROI and drive overall growth. From July 2007 to September 2013 (6 years 3 months) Search Manager @ From January 2006 to June 2007 (1 year 6 months)

BS, Marketing @ Penn State University From 2002 to 2006 Robert Pacelli is skilled in: Comparison Shopping..., PPC, Affiliate Marketing, Search Advertising, SEM, Affiliate Management, Interactive Marketing, Google Adwords, Digital Marketing, Customer Acquisition, Web Analytics, Online Advertising, Email Marketing, Online Marketing, SEO, Mobile Marketing, Digital Strategy, E-commerce, Display Advertising, Marketing Strategy, Omniture, Conversion Optimization, Web Marketing, Paid Search Strategy, Google Analytics, Multi-channel Marketing, Marketing