Senior Account Director @ From January 2015 to Present (1 year) Greater New York City AreaSenior Regional Sales Manager @ •Experienced outside sales executive that has consistently exceeded yearly budget goals by 110% •Broke new business with Unilever Axe Personal Wash and Hair, Truth anti-smoking, Starbucks, Speedstick (Colgate), KFC, HBO, Kraft and NHTSA •Being an advocate for CBSi Games sites in the market place, educating potential clients and partners on the reach, use, audience and benefits of our websites. •Creation and development of highly integrated advertising concepts and strategies across online, offline (events), mobile and sponsorship. Was mentioned in Ad Age for an LG DLC program tied to The Avatar movie, received a DIGI award for an Axe Deo social campaign. Sold multiple first to market opportunities before anyone else within the BU. •Experience selling event sponsorship such as E3, Comic Con and MLG live gaming tournaments with both booth branding and sampling •Maximizing revenue and strategic partnership opportunities across all CBSi Games properties in order to achieve sales revenue targets From April 2012 to September 2014 (2 years 6 months) Regional Sales Manager @ •Increased ad spending by 30% with the Mindshare Sprint account first year on the business •Building long term, strategic relationships with a portfolio of advertising agencies across a wide range of industry sectors including CPG, film (theatrical and home entertainment), consumer electronics and Armed Forces. From August 2009 to April 2012 (2 years 9 months) Greater New York City AreaSenior Marketing Solutions Manager - Global Media Sales Group @ •Manage the relationship between the gaming studio, the sales manager and client direct / advertising agency for all online (web) EA franchises •Monetizing new line of Play 4 Free games with online advertising (Battlefield, Need for Speed, Spore, EA Sports etc.) •Manage a sales development team of three and looking to hire two more direct reports •Create large scale robust ad packages for top tier clients, ranging from $300k - $1 Million for EA Global Media Sales Goup, spanning both in-game and online opportunities •Act as a liaison between the sales department and other departments (ad operations, game development, engineering etc.) within EA to get large scale packages completed •Develop new standardize sales packages and opportunities for the ad sales team From December 2004 to August 2009 (4 years 9 months) Account Executive – EA Pogo @ •Responsible for generating advertising revenue through in-game product placement, as well as online Advertising •Generated $750k in online ad revenue in a new market within the first year of employment •Managed internal relationships with studio and marketing teams to develop integrated branded entertainment programs •Grew online advertising model by building existing relationships with ad agencies and clients, while simultaneously farming out and closing new business From July 2003 to December 2004 (1 year 6 months) Media Planner – Interactive Media Management @ •Negotiated upfront contracts with the online arms of most major business and technology publishing companies for the year for IBM •Conducted research and analysis on market trends and implemented an effective vendor pricing strategy •Created volume discount incentive programs with vendors, which enabled Clients to receive an incremental media placement vendor credits equivalent to 14% of Client budgets •Led company wide media placement optimization strategies, which shifted from a reach/frequency model of media placement to one based upon profitability From August 2002 to July 2003 (1 year) Interactive Media Planner and Buyer @ •Clients: Ameritrade and Sears •Planned and Executed Direct E-Mail Campaigns for Clients •Awarded first prize in the 2001 Ogilvy One Presentation Skills Competition for the development of Ameritrade’s Email Campaign •Planned interactive media space for Fortune 500 companies •Independently Contacted and Negotiated with web sites •Communicated with Upper Tier Client Groups •Maintained and Evaluated Campaign Performance •Interpreted Back-End campaign results and wrote thorough reports •Tracked the Performance of interactive ad campaigns using DART and Atlas DMT From June 1999 to August 2002 (3 years 3 months) Account Representative @ •Interpreted and sold technical research information to clients •Worked closely with business executives to help define and serve their business requirements •Established, developed and maintained customer relationships •Developed a greater aptitude for inside sales From June 1998 to May 1999 (1 year)

Bachelors, Business, Marketing @ Michigan State University From 1994 to 1998 Robert Fazzalari is skilled in: Integrated Marketing, Online Advertising, Direct Marketing, Advertising, Mobile Advertising, Digital Strategy, Digital Media, Rich Media, DoubleClick, comScore, Digital Marketing, Ad Serving, Interactive Marketing, Behavioral Targeting, Mobile Marketing, Mobile Devices, Advertising Sales