A highly qualified leader with 17 years of experience in fast moving consumer goods and business-to-business services. Results driven with the proven ability to deliver both revenue and profit targets in a sustainable way. Documented track record of building and maintaining strong senior level partnerships with customers and clients.
Director of Sales @ From August 2012 to Present (3 years 5 months) Dallas/Fort Worth AreaVice-President of Client Development @ Selected to deliver customized growth solutions for strategic clients in the consumer goods industry. Responsible for driving sales and share gains in all channels of business including grocery, mass, drug, and convenience. Experience in food, beverage, and HBC. From July 2010 to May 2012 (1 year 11 months) Senior Retail Division Manager @ Recruited by SVP of Retail Operations to deliver in-store solutions for large CPG clients. Prioritized the selling function and implemented a training curriculum to evolve the 240 member team into an in-store sales force. From July 2008 to June 2010 (2 years) Director of National Accounts @ Managed sales strategy for Dr Pepper Snapple portfolio in the Mass channel. Led a team of seven national account sales professionals and owned a P&L of over $200MM in retail sales. Increased sales and profit delivery. From July 2006 to June 2008 (2 years) Division Sales Manager @ Selected to lead the re-launch of Dr Pepper in the Canadian marketplace. Successfully established new pricing, trade spend, and brand marketing plan for Canadian division. Established a three-year innovation strategy on entire brand portfolio and renegotiated licensing requirements with bottler network. From September 2003 to June 2006 (2 years 10 months) Field Marketing Manager @ Developed local market extensions to national programs. Created a multi-year promotional partnership with Top Rank Boxing and Golden Boy Productions to increase awareness and household usage rates with the Hispanic consumers from California to Texas. From April 2001 to August 2003 (2 years 5 months) Region Sales Manager @ From September 1998 to April 2001 (2 years 8 months) Market Manager @ From January 1998 to September 1998 (9 months) Field Marketing Analyst @ From April 1996 to January 1998 (1 year 10 months) Route Sales @ From July 1995 to April 1996 (10 months)
BSBA, International Business Management @ Saint Louis University From 1991 to 1994 Rob Smith is skilled in: Consumer Products, IRI, Shopper Marketing, Grocery, Nielsen, Pricing, Marketing Strategy, Strategy, Selling, P&L, Retail, Cross-functional Team Leadership, Sales, FMCG, Forecasting