CEO @ Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalised interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualised messages triggered by customer behaviour, not by the marketer’s guess. It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalisation and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point. From January 2014 to Present (2 years) London, United KingdomOperating Partner @ From June 2013 to Present (2 years 7 months) London, United KingdomNon-Executive Director @ From May 2013 to September 2015 (2 years 5 months) Chairman @ From January 2014 to December 2014 (1 year) London, United KingdomNon Executive Director @ M&A From August 2012 to August 2014 (2 years 1 month) Interim COO & Strategic Advisor @ Medseek a Silverlake Company in Healthcare sector From December 2012 to June 2013 (7 months) CEO @ From October 2011 to January 2013 (1 year 4 months) COO @ A Silverlake Company. Sold to IBM From March 2011 to October 2011 (8 months) Washington D.C. Metro AreaEVP @ Company IPO 2010 From September 2009 to May 2011 (1 year 9 months) Global Head Solutions Group @ From March 2007 to September 2009 (2 years 7 months) President @ Responsible for WW B2B and B2C Sales & Marketing, for Opera Browser and associated products From October 2006 to March 2007 (6 months) President Operations @ Officer of Chordiant and Member Strategy Board. From 1998 to 2006 (8 years) Director Solutions @ From June 1990 to September 1998 (8 years 4 months)

2.1 Hons (Higher Degree) @ Kingston University From 1983 to 1986 Rob Mullen is skilled in: Business Alliances, SOA, SaaS, Business Intelligence, CRM, Solution Selling, Strategy, Cloud Computing, Enterprise Software, Mergers & Acquisitions, Data Warehousing, Management, B2B, Leadership, Product Development