Menlo Park, California
Senior Product Manager- Customer Experience
June 2017 to June 2018
Product Manager-Monetisation & Measurement
May 2015 to December 2016
Bengaluru Area, India
Product Specialist- New Product Solutions
July 2011 to June 2014
July 2010 to June 2011
September 2013 to March 2014
New Delhi Area, India
Massachusetts Institute of Technology
Artificial Intelligence- Implications for business growth, Artificial Intelligence
2018 to 2018
Python- From zero to hero, Computer Technology/Computer Systems Technology
2018 to 2018
Indian School of Business
Master of Business Administration (M.B.A.), Marketing
2014 to 2015
Bachelor of Arts (BA), Economics
2007 to 2010
What company does Ridhima Khurana work for?
Ridhima Khurana works for Facebook
What is Ridhima Khurana's role at Facebook?
Ridhima Khurana is Product Manager
What industry does Ridhima Khurana work in?
Ridhima Khurana works in the Internet industry.
Product Manager @ Facebook Building products for 140M (and growing) SMBs across Facebook, Instagram and Whatsapp Menlo Park, CaliforniaSenior Product Manager- Customer Experience @ Oath Current challenge: Turn around the Yahoo small business unit, redefining commerce for SMBs in the US. Creating the business strategy, go to market plans and building a XFN team for seo, pr, media buying, affiliate marketing, partnerships and product. - Launched a new website as part of the rebranding effort of Yahoo Small Business. - Leading a cross-functional team across affiliate marketing, SEO, paid search, paid social and collaborating with data science to amplify acquisition and build the marketing tech stack from scratch- Own Churn as part of improving customer experience and built a churn prediction model in collaboration with data science. Designed the right interventions based on the prediction model and saved $XX in LTV- Defined positioning, messaging, design approach, style guide to enable customers to have a consistent experience at all touchpoints. - Building an intelligent notification/upsell platform, support chatbot to provide exemplary guidance to customers at all touchpoints From June 2017 to June 2018 (1 year 1 month) Sunnyvale, CAProduct Manager-Monetisation & Measurement @ Flipkart It's all about customer obsession, moving fast, and creating impact!At Flipkart, I was the launching pad member of the Ads product management group, and worked directly with the CEO- Mr Sachin Bansal to launch e-commerce ad solutions in India. - Built and launched the ad service platform to enable advertisers to buy ad inventory on Flipkart- Defined & built commerce specific targeting segments - Designed and built a self serve reporting platform to enable advertisers to measure ad results in real time- Launched Full Funnel Measurement, an innovative measurement tool which helped brands understand their ROI- Launched Brand Index, a one of a kind index helping brands measure brand perception on Flipkart From May 2015 to December 2016 (1 year 8 months) Bengaluru Area, IndiaProduct Specialist- New Product Solutions @ Google The New Product Solutions (NPS) group is the link between Product and Sales at Google. NPS helps take product innovations and turns them into client solutions that enable our customers to get the most out of their spend with Google. I ensured we had the right commercial strategy for our products and bring solutions and product expertise to Sales, enabling front-line Sales partners to sell effectively and quickly. I was responsible to provide input to the product team on India priorities for new product and solution development.I built the design and implementation of a new “Solutions Practice” for some of the largest India clients across verticals like Flipkart, Amazon, Dominos, Amity University, Make My Trip, MeritNation, Renault From July 2011 to June 2014 (3 years) Gurgaon, IndiaAccount Manager @ Google I was managing a portfolio of $500K + with the idea of growing the clients business through implementation of integrated marketing strategies using Google digital platforms. Major responsibilities included:1. Optimizing client accounts by analyzing and managing their campaign strategy.2. Improving the advertisers' individual ad and campaign performance.3. Build relevant, researched keyword lists and groupings and create/edit text for different campaigns with different goals.4. Consult clients by means of email, phone and face to face meetings to help them grow their business with Google. From July 2010 to June 2011 (1 year) Gurgaon, IndiaMarketing Consultant @ Ashoka University -Initiated and led the digital marketing activities across Facebook, Google, Youtube, Linkedin, Twitter, and other ad networks- Managed the offline outreach events in schools across Delhi -Conceptualised and organized offline events to increase engagement and reach of all marketing activities From September 2013 to March 2014 (7 months) New Delhi Area, India
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 5 month(s)
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