M.S., Integrated Marketing Communication @
Florida State University
Ricquel Lewis Jackson is a creative, detail-oriented communication professional who is highly skilled in effective time management, project management, problem solving, and client relationship management. She has several years of combined training and experience in marketing, public relations, health communication, social media, public presentations, communication management, and statistics. Ms. Jackson has extensive expertise in developing effective promotional
Ricquel Lewis Jackson is a creative, detail-oriented communication professional who is highly skilled in effective time management, project management, problem solving, and client relationship management. She has several years of combined training and experience in marketing, public relations, health communication, social media, public presentations, communication management, and statistics. Ms. Jackson has extensive expertise in developing effective promotional materials, press releases, and reports; writing and editing publications; and delivering effective, dynamic presentations to a variety of audiences, including senior management.
Marketing Communications Specialist @ From April 2015 to Present (9 months) San Francisco Bay AreaCommunication Specialist @ Develops talking points, briefing books, speeches, and presentations for spokespersons and senior management at the Centers for Disease Control and Prevention (CDC). Develops and presents print, electronic, and audiovisual materials for technical and lay audiences, including the news media. Prepares content for internal staff newsletters. Assists in providing timely and complete responses to stakeholders and ensures consistency with CDC and Department of Health and Human Services (HHS) policies. Remains current and informed on policies and scientific research that may influence program planning and responses to requests for information. From September 2012 to April 2015 (2 years 8 months) Greater Atlanta AreaEnglish as a Second Language (ESL) Instructor @ Taught English as a Second Language to multilingual classes of 12-18 students. Had a success rate 80% (amount of students who pass each session). Had a retention rate of 100% at the end of first session at ICT. Required to document progress of each student on a weekly basis and submit to manager. Built rapport with students from a wide range of multicultural backgrounds. Required to coach and counsel each student individually to help him/her meet ESL goals. Continued to provide assistance to previous students even when they proceed to the next level. Conducted activities that targeted confidence, perception, vocabulary building, pronunciation practice and grammar. Created trusting atmosphere through sensitivity to students’ strengths, weaknesses and personal learning styles. Developed teaching materials and communicative activities for integrated skills lessons. Used multimedia educational materials to assist with in-class learning. Conducted on-going and final assessments, performed marking and grading. From January 2013 to December 2013 (1 year) Web Communications Specialist/Business Analyst @ For ICF Macro, an ICF International Company, Ms. Jackson works with other members of the Web Applications Team to ensure that all Web based projects are completed on time and as required. She has helped build online surveys for projects with various agencies, including the Centers for Disease Control and Prevention (CDC) and the CDC Foundation. Ms. Jackson works with other Web developers to ensure that all of the documentation needed to build a site that meets clients’ needs is properly prepared prior to the production of the project. From January 2011 to September 2012 (1 year 9 months) Greater Atlanta AreaProgram Communication Specialist @ Funded by the Department of Health and Human Services’ Office on Women’s Health, the purpose of the GEMS program is to teach young girls about self-esteem, HIV, and other social issues that can play a pivotal role in youth development. Other topics that are discussed in the program are mental health, child exploitation, rejecting negative media images, relational aggression, conflict resolution, and sexual education. The premise of the program is if the girls have a strong sense of self and receive the proper sexual education, they will not engage in risky behaviors that will result in teen pregnancy or sexually transmitted disease infection, specifically HIV. Ms. Jackson meets with 13 prepubescent girls once a week to discuss one of the aforementioned topics, and once a month there is a session set aside specifically for HIV education. Ms. Jackson is also required to speak to each girl once a week outside of the regularly scheduled session. All communication with the girls is documented on a weekly basis and submitted to the staff at Messages of Empowerment, LLC, the orchestrators of the GEMS program. Along with the weekly communications report, Ms. Jackson is also required to submit a report evaluating her perceived effectiveness of the weekly session. Pre- and postassessments are given to each girl each session as well to assess what she knew about the subject beforehand and what she learned. The girls are also asked to complete a final assessment to see what they have retained and learned from the program. This program coincides with the school year. From August 2010 to July 2012 (2 years) Greater Atlanta AreaJr. Health Communications Specialist @ At Danya International Inc., Ms. Jackson worked on several contracts for different divisions within CDC. She was the marketing and social media assistant for the CDC National Prevention Information Network (CDC NPIN) and helped to create the social media strategy to help increase and engage followers on CDC NPIN’s Facebook, LinkedIn, and Twitter pages. Ms. Jackson organized conference exhibit support for the Division of Adolescent and School Health (DASH) at various conferences relevant to youth health trends. In addition to that, she analyzed DASH conference educational materials effectiveness and provided expert recommendations on improvement opportunities. She wrote feature articles in the Risk Communicator, a quarterly newsletter that was designed to provide evidence-based practical guidance for emergency risk communication strategy for public health communications professionals. Ms. Jackson also traveled to Nairobi, Kenya to provide in-country support to CDC Kenya with the Global AIDS Program. She coordinated with a panel of judges to make actionable recommendations for potential grantees who would receive money from the President’s Emergency Plan for AIDS Relief funds. From February 2008 to January 2011 (3 years) Health Communications Fellow @ At NDEP, Ms. Jackson spearheaded a pilot partnership between NDEP and Florida A&M University to dramatically increase the promotion of NDEP's mission of diabetes awareness targeting the campus population of 12,000 predominantly African American students who are highly impacted by diabetes. Ms. Jackson also wrote an article that was featured on the CDC intranet, coordinated the placement of the Power to Prevent diabetes curriculum as a featured item on the CDC homepage, and created an innovative podcast for a diabetes public service announcement featuring CNBC television personality Mother Love, designed to market the NDEP Diabetes Is Not Your Destiny campaign. Ms. Jackson also conducted a benchmark analysis of the National Health Information Center health observances calendar to evaluate NDEP’s marketing efforts compared to other health organizations and provided a research summary and PowerPoint presentation to the division on findings and actionable recommendations. From September 2007 to February 2008 (6 months) Greater Atlanta AreaPublic Relations/Outreach Coordinator @ The Office of Urban Opportunity (OUO) was housed in the Florida Department of Community Affairs. While at OUO, Ms. Jackson coordinated, implemented, and published the quarterly Front Porch Florida Initiative newsletter that was targeted toward key influential government legislators, stakeholders, and community leaders in Florida. Ms. Jackson also assisted representatives of 20 ethnically diverse, economically depressed regions in Florida in developing and implementing programs to improve education, economic development, housing, and urban revitalization. Ms. Jackson reviewed and evaluated proposals to determine recipients of up to $50,000 in community development grants as a member of the grant-judging committee. She also wrote and submitted an event proposal for a first annual youth leadership and development summit for 100 ethnically diverse children and selected footage from the summit to create a 10-minute promotional video that helped increase the amount of youth attendees to more than 200 in subsequent years. From December 2005 to January 2007 (1 year 2 months) Tallahassee, Florida Area
B.S., Public Relations @ Florida Agricultural and Mechanical UniversityM.S., Integrated Marketing Communication @ Florida State UniversityCertificate, Teachers of English to Speakers of Other Languages (TESOL) @ Oglethorpe University Ricquel Jackson is skilled in: Health Communication, Strategic Communications, Social Media, Event Planning, Public Relations, Editing, Non-profits, Internal Communications, Social Marketing, Public Speaking, Proposal Writing, Newsletters, Nonprofits, Facebook, Community Development, Research
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