Executive Leader in the Medical Device Industry with a proven track record of delivering bottom line results. Outstanding ability to hire, develop and motivate high performance teams, align them with corporate objectives and capture market share. Creates solid and lasting partnerships with key customers by understanding their business needs and delivering creative and timely solutions. ► Strategic Business, Market and Sales Planning ► Sales Force Optimization ► Market Evaluation, Penetration, and Expansion ► Market Development Expert ► Performance Enhancement & Succession Planning ► Competitive Analysis, Positioning & Pricing ► Skilled In Launching Radically New Product & Procedures ► Start-up Company Experience

Western Area Director @ From January 2014 to Present (2 years) Chief Commercial Officer @ From March 2012 to January 2014 (1 year 11 months) Vice President of Sales @ From June 2009 to February 2012 (2 years 9 months) Area Sales Director/US Sales Director @ From November 2006 to June 2009 (2 years 8 months) Principal @ From November 2004 to November 2006 (2 years 1 month) Western Regional Manager @ From September 2003 to November 2004 (1 year 3 months) Western Regional Manager @ From January 1999 to September 2003 (4 years 9 months) Western Regional Manager @ From April 1996 to January 1999 (2 years 10 months) Territory Manager @ From September 1992 to April 1996 (3 years 8 months) Regional Manager @ From September 1988 to September 1992 (4 years 1 month) Technical Representative @ From May 1985 to September 1988 (3 years 5 months)

BS Marketing, Business @ Arizona State UniversityThe University of North Dakota Rick Vendsel is skilled in: Medical Devices, Market Development, Ophthalmology, Surgery, Capital Equipment, Operating Room, Surgeons, Surgical Instruments, Healthcare, Product Development, Sales Management, Cardiology, Start-ups, Disposables, Vascular