Founder || Director Sales Marketing Consumer Products @ Leaders in Sales Marketing Management in Consumer Products in Charlotte, NC
Vice President of Sales and Marketing @ Statesville Owls Baseball Charities
BS, marketing @
University of Indianapolis
Client Team Leader @ Achieve $40M+ in billable revenue representing $800M in client invoice sales by establishing and delivering client KPI’s through collaborative planning and monthly scorecards. Identify and close new commission opportunities by identifying white space with existing clients and signing new clients. Prepare and conduct top-to-top reviews with key clients and customers. From March 2012
Client Team Leader @ Achieve $40M+ in billable revenue representing $800M in client invoice sales by establishing and delivering client KPI’s through collaborative planning and monthly scorecards. Identify and close new commission opportunities by identifying white space with existing clients and signing new clients. Prepare and conduct top-to-top reviews with key clients and customers. From March 2012 to Present (3 years 10 months) Charlotte, North Carolina AreaFounder || Director Sales Marketing Consumer Products @ Attending networking events
Researching Industry Leaders
Tracking Industry Trends
Participating in Industry Discussions From 2011 to Present (4 years) Vice President of Sales and Marketing @ •Generated annual revenue through the development and execution of advertising and marketing programs.
•Managed brand image through the development of website, social media platforms, newsletters, and press releases.
•Member of Board of Directors From September 2009 to November 2012 (3 years 3 months) Marketing Director @ Command 8 direct reports for oversight of $400M global Home Organization Business. Lead brand management process spanning new product development, product roadmap, product launches, channel differentiation, and lifecycle management. Leverage integrated marketing plans, and brand pricing strategy to grow market and support new product launches. Manage customer insights research process for categories and research budget. Collaborate with Sales and Channel marketing to create customer specific growth strategies.
• Creating Active Storage category generating $25M in net sales in 2013 and $70M in 2014.
• Increased category margin by $53M through business restructure.
• Launched new Gatorade sideline cooler program.
• Developed co-branded storage containers with Procter & Gamble’s Pampers brand.
• Manages inbound and outbound licensing program to align with company initiatives. From March 2007 to January 2012 (4 years 11 months) Director, New Platform Development @ Selected to lead and execute research project for 3 potential investment platforms to determine profitability and success rate. Oversaw 2 direct reports, P&L activities, and allocation of resources.
•Prevented $990K high-risk investment in headcount and research. From August 2006 to March 2007 (8 months) Director, Product Marketing @ Oversaw operations of $50M global business team to manage research and development process and distribution and selling strategy for new products. Spearheaded collaboration meetings with other Newell divisions and met with global marketing leaders to gain alignment of business objectives. From January 2006 to August 2006 (8 months) Director, Sales and Channel Marketing @ Managed 5 channel marketers for channel marketing organization overseeing all divisional business and sales person for Lowe's. Directed annual customer planning process and attended all line reviews. Delivered presentations to key customers to drive business.
•Increased Wal-Mart promotional volume by 33% through improved business planning and established promotional cycle.
•Improved gross margin in Club channel from 4% to 26% by reconfiguring product offerings while achieving budget. From May 2004 to December 2005 (1 year 8 months) Senior Channel Manager @ Hired to manage Channel Marketing activities for key accounts which included large national club and hardware channels such as Wal-Mart, Sam’s Club, Costco, BJ’s, and Kmart. Created and presented line review, distribution, and promotion strategies for customers and channel. Led line review process to align organization and improve timing, deliverables, and category review.
•Instrumental in expanding distribution and success rate of new products which included achieving 100% acceptance of all new items at Wal-Mart generating $8.3M in sales. From May 2004 to April 2005 (1 year) Customer Marketing Manager- Alternate Channels @ Managed selling and promotions process for various channels by collaborating with marketing department to develop channel specific products and programs. Served as liaison between divisional customer marketing teams and sales force. From November 2003 to May 2004 (7 months) Category Development Manager @ Developed trade marketing strategies and MAPS execution objectives, trade promotion structures, and tactics for developing and maintaining $40M trade budget. Executed sales plan by converting Business Unit strategies. Managed P&L activities for department and budgeting for adequate funding to ensure annual volume targets. Led promotional planning process with field sales and executed post promotional analysis to identify spending efficiency. Created various sales materials for annual initiatives and organized sales communication process.
•Reduced promotional dollar per case rate by 56% while growing topline sales by 7% through effectual everyday pricing and promotional strategy.
•Grew Wal-Mart sales 16% by innovating packaging and case packs for baby food shipping. From November 2002 to November 2003 (1 year 1 month) Greater Pittsburgh AreaNational Accounts Manager @ Led sales efforts and strategic initiatives for Kmart with functions spanning new product development, assortment planning, and promotional development. Managed P&L activities of sales team delivering $48M in annual sales and $11M in margin. Developed and executed marketing and sales programs for Club channel.
•Grew sales by $3M through improved customer relationships and category planning. From May 2002 to November 2002 (7 months) Channel Marketing Manager @ Oversaw category management and brand strategies while coordinating volume, distribution, pricing, and promotion for accounts which included large retailers such as Target and Kmart. Organized marketing and sales programs and led channel specific new product launches. Collaborated with product managers to develop strategic plans, trade budgets, pricing, and deal structures. Developed category management reviews, market analysis, plan-o-gram proposals, and special project support by employing ACNielsen syndicated data, Spectra demographic data, and InterCept space management software.
•Created more successful line reviews by establishing pre-line review meeting process, sharing category insights with category buyer at Target. From 1999 to 2002 (3 years) Richmond, Virginia AreaCategory Development Manager @ Led strategic efforts to determine the category management needs of Nabisco and its customers, resulting in a new organizational structure and the development of new software tools. Developed sales materials to support new item launches and national sales meetings. Oversaw category reviews and market analysis for customers and sales teams within geographic region of responsibility.
•Closed $30M worldwide distribution gap at AAFES From 1997 to 1999 (2 years) Richmond, Virginia AreaRegional Accounts Manager @ Led sales efforts and strategic initiatives for team responsible for AHOLD and Wegmans with functions spanning assortment planning, category management, and promotional development. Managed P&L activities of sales team delivering $7M in annual sales. From 1996 to 1997 (1 year) Rochester, New York AreaTrade Programs Manager @ Oversaw category management initiatives, promotional analysis, and sales planning for regional and national retail chains. Developed category management reviews, market analysis, plan-o-gram proposals, and special project support by employing ACNielsen syndicated data, Spectra demographic data, and Spaceman space management software. From 1995 to 1996 (1 year) Rochester, New York AreaSales Manager @ Managed sales territory in NY/NJ area with major customers including Pathmark, Wakefern, and Grand Union with sales totaling $4M. From 1993 to 1995 (2 years) Greater New York City AreaSales Manager @ Advanced Care Products From 1991 to 1993 (2 years) Greater New York City AreaTerritory Manager @ Managed retail sales territory in metro NY and NJ. From 1989 to 1991 (2 years) Greater New York City Area
Masters Certificate, Marketing @ Tulane University - A.B. Freeman School of Business From 2006 to 2006 BS, marketing @ University of Indianapolis From 1986 to 1988 Business @ Wilkes University From 1984 to 1986 Rich Hammond is skilled in: Product Development, Customer Relations, P&L Management, Consumer Products, B2B, Channel Marketing, Consumer Insights, Brand Development, Market Research, Category Management, Cross-functional Team Leadership, Marketing Strategy, Sales Management, Merchandising, Competitive Analysis
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