The musician’s sense of adventure - the core belief that a like minded group of determined people can change the world - has inspired my love of creating and growing companies, informed my worldview and colored my life for the better. I’ve been an entrepreneur, growth hacker, team leader, brand strategist, marketer, and creator since I bootstrapped my first band Strangefolk. Since then I’ve, been a brand manager at Snapple, (where I honed my skills in brand strategy) the VP of Marketing at of eMusic (where I learned the mind bending science of data driven marketing) and launched Fox Mobile’s Bitbop TV in both the U.S. and Germany (crossing the mobile divide). I’m Chief Marketing Officer (CMO) of Magisto. Our mission is to reveal the story-lines locked in billions of personal videos and photos using patented artificial intelligence. We aim to make the world a more connected place through the power of user generated video storytelling. In my current role I've helped grow Magisto from 3MM to >65MM users. I love story telling and building inspired digital companies. Helping people and companies achieve their potential is something I’m incredibly passionate about. I live at the cross section of art, tech and media and find inspiration in the way the three interact. Specialties: scaling start ups, customer acquisition, growth hacking, operating venture-backed companies, storytelling, data driven marketing, leadership, brand strategy, content strategy, product positioning, product marketing, partner marketing, retention marketing, creative and design execution, digital marketing, mobile media, social media, business development, public relations, investor relations, capital raising, multi-channel operations, great teams and great tunes.

CMO @ Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Videos can be curated in video albums and shared via Social Media, eMail and SMS. Magisto can be used across iOS, Android and the Web. The app has a 4.5 star rating in the Apple Store and Google Play, and has been downloaded by millions of consumers and is a top video application in a dozen countries. Magisto is funded by Horizons Ventures and Magma Venture Partners. The company is headquartered in Menlo Park California with offices in New York, Tel Aviv, Israel and Singapore. To learn more, visit http://www.magisto.com. From December 2012 to Present (3 years 1 month) Vice President, Head of Marketing (Bitbop) @ Fox Mobile Group is one of the world’s largest mobile entertainment providers. Recently acquired by international private equity investors, Jesta Group. Recruited to serve as Vice President and Head of Marketing for subscription based digital/mobile TV service – Bitbop. . Act as General Business Manager. Launched U.S. service in Fall of 2010 and German service in Spring of 2011. Responsible for European roll out strategy and implementation. From January 2010 to June 2012 (2 years 6 months) Vice President, Head of Marketing and Customer Aquisition @ eMusic is the first digital music retailer in the world. Promoted to Vice President and head of marketing in 2006. Helped grow subscriber base and annual revenue of the private equity backed business making eMusic the #1 site for independent music and second largest digital retailer in the world after iTunes. Drove sales of over 5 million downloads per month. From November 2004 to January 2010 (5 years 3 months) Director of Brand Marketing @ Relaunched the eMusic brand: #1 site for Independent Music. Drove brand awareness 300% and helped make eMusic the largest independent digital music retailer and a household name. From November 2004 to November 2006 (2 years 1 month) Brand Manager @ Snapple is a leading brand in the beverage portfolio of Cadbury Schweppes. Recruited to develop marketing strategy for the Snapple, Mistic and Elements brands. Re-launched the Elements Brand with new portfolio of flavors and “wow factor” aluminum bottle, making Elements first mainstream beverage to be packaged in impact-extruded aluminum and solidifying elements as a fighter brand. From 2002 to 2004 (2 years) Co-Founder, Lead Singer and Songwriter @ Founder - Lil Sadie Productions Artist Management Independent Record Label Production and Marketing Company Folk Rock Band Lil’ Sadie Productions was the largest independent artist management company in Vermont during the 1990s. Strangefolk, its tent pole client was the largest grossing independent act in the state of Vermont, second in popularity only to Phish. From June 1994 to September 2001 (7 years 4 months) Burlington, Vermont Area

MBA, Branding and Marketing @ Cornell University - S.C. Johnson Graduate School of ManagementHorace Greeley High SchoolBS, Natural Resource Management @ University of Vermont Reid Genauer is skilled in: P&L Management, Digital Marketing, Media Buying, Team Building, Business Strategy, Direct Marketing, Investor Relations, Content Strategy, Strategic Partnerships, Cross-functional Team Leadership, Media Management, Strategic Planning, Marketing Strategy, Start-ups, Media Planning