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Rebekah Attensil

Email Marketing Director and CRM Consultant

Email Marketing Consultant at Coursera

MDR, California, United States

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Rebekah Attensil's Email Addresses & Phone Numbers

Rebekah Attensil's Work Experience

FabFitFun, Meundies, Capsule Home, Cut to the Content, and More

Email Marketing Director and CRM Consultant

February 2016 to February 2019

Los Angeles


Email Marketing Manager

May 2015 to February 2016

Santa Monica, California


Email Marketing Manager

August 2014 to May 2015

Los Angeles

Rebekah Attensil's Education

University of California, Santa Barbara

Bachelor of Arts (B.A.), Business/Economics & Communication, Received Dean's Honors for 4.0 GPA

2006 to 2010

Quartz Hill High School

Valedictorian- 4.6 GPA

2002 to 2006

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Rebekah Attensil's Estimated Salary Range

About Rebekah Attensil's Current Company

FabFitFun, Meundies, Capsule Home, Cut to the Content, and More

My Responsibilities: - Maintained the whole email marketing process from campaign planning, project management, creative review meetings, A/B testing, scheduling deployments, and sharing in-depth analysis of campaign results- Successfully developed, implemented, and managed retention marketing programs through various marketing channels including; email lifecycle campaigns, website pop-ups for subscription based marketing, and upsell programs to create a great...

Frequently Asked Questions about Rebekah Attensil

What company does Rebekah Attensil work for?

Rebekah Attensil works for FabFitFun, Meundies, Capsule Home, Cut to the Content, and More

What is Rebekah Attensil's role at FabFitFun, Meundies, Capsule Home, Cut to the Content, and More?

Rebekah Attensil is Email Marketing Director and CRM Consultant

What is Rebekah Attensil's personal email address?

Rebekah Attensil's personal email address is a****[email protected]

What is Rebekah Attensil's business email address?

Rebekah Attensil's business email addresses are not available

What is Rebekah Attensil's Phone Number?

Rebekah Attensil's phone (213) ***-*297

What industry does Rebekah Attensil work in?

Rebekah Attensil works in the Entertainment industry.

Who are Rebekah Attensil's colleagues?

Rebekah Attensil's colleagues are Erica Loewy, Alexia Stetzel, Victoria Frederick, Long Huynh, Katrina Alonso, Amber Sienna, Duane Bell, Stephen Wayda, Juancarlos Castro, and Rey Hernandez

About Rebekah Attensil

📖 Summary

Email Marketing Director and CRM Consultant @ FabFitFun, Meundies, Capsule Home, Cut to the Content, and More My Responsibilities: - Maintained the whole email marketing process from campaign planning, project management, creative review meetings, A/B testing, scheduling deployments, and sharing in-depth analysis of campaign results- Successfully developed, implemented, and managed retention marketing programs through various marketing channels including; email lifecycle campaigns, website pop-ups for subscription based marketing, and upsell programs to create a great customer experience while delivering against KPI’s- Optimized landing pages by designing A/B tests and analyzing results- Helped with the implementation and project management of migrating new CRM tools, such as the lifecycle segmentation software Retention Science- Reported key customer insights regarding all purchasing behaviors and provided advanced analysis of campaign performance to the team From February 2016 to February 2019 (3 years 1 month) Los AngelesEmail Marketing Manager @ BloomNation BloomNation is the world’s largest online floral marketplace, servicing 3,000+ cities in the U.S. Simply put, we help directly connect customers with the country’s best local florists through our online platform, BloomNation.comMy Responsibilities:- Evaluated over 20 different email service providers and marketing automation software solutions to determine the best CRM tools to integrate and use company-wide- Product managed the integration of the marketing automation and ESP software Marketo- Worked closely with our engineering team to get enterprise-level software launched accurately, quickly, and efficiently- Developed personalized email campaigns for our network of 3,000+ florists targeting their specific customer base- Communicated with internal stakeholders weekly to establish all upcoming testing plans and hard launch dates for our thematic editorial marketing calendar- Improved the company's prior marketing efforts by implementing innovative marketing strategies across the complex B2B and B2C segments From May 2015 to February 2016 (10 months) Santa Monica, CaliforniaEmail Marketing Manager @ DAILYLOOK DAILYLOOK is the only premium fast fashion brand that gives you a true styling experience. Millions of people around the world shop DailyLook to buy the best fashion at accessible prices, be inspired by how we style the latest fashion trends, and share their own personal style. Visit to learn more.My Responsibilities:- Developed all lifecycle email strategy including; activation, cultivation, engagement, and reactivation campaigns - Ensured timely and accurate deployment of all email campaigns from strategy and planning to execution- Identified opportunities for process improvement on a continuous basis including; but not limited to, creating and implementing the asset review process and our email testing & QA process- Created complex customer segmentation using ESP filtering, grouping, and data extensions- Implemented mobile responsive email templates and developed multiple template designs- Analyzed email campaign KPIs to identify trends and develop strategies based on those metrics- Managed the integration and automation of lifecycle emails using Custora - Launched in app messaging and push notification campaigns to drive user engagement and retention From August 2014 to May 2015 (10 months) Los AngelesRelationship Marketing Associate @ J.Hilburn J. Hilburn is a luxury men's custom clothing brand that utilizes a network of more than 1,500 style advisors across the U.S. to provide personalized fittings and garment selection advice.Visit to learn more.My Responsibilities:- Managed the email execution process by conceiving marketing ideas, directing asset deliverability dates, then fully managing campaign set-ups, image uploads and HTML/CSS edits, testing, QA and deployment- Partnered effectively with cross-functional teams to drive successful campaign execution by managing the promotional calendar and email assets - Created all email programs, drip campaigns, and triggered emails- Owned ESP relationship for campaign management, IP health, & troubleshooting- Generated reports to attribute incremental order conversion and revenue generated for each email campaign by lifecycle segment From August 2013 to August 2014 (1 year 1 month) Santa Monica, CAEmail Marketing & CRM Specialist @ BeachMint BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden, HomeMint with Justin Timberlake and interior designer Estee Stanley in May 2012, and intiMINT with Brooke Burke-Charvet in June of 2012. Each site offers a subscription shopping model with personalized product recommendations for its members from their respective celebrity and expert.My Responsibilities:- Executed all BeachMint email campaigns that drive revenue growth across multiple brands through the development of onboarding, retention, cross-sell, and promotional email programs- Managed segmentation and targeting of our email list of 4.6 Million subscribers across all 6 mint brands- Migrated data across BI and CRM platforms into Responsys using SQL queries- Monitored inbox deliverability, unsubscribe/spam complaint rates to ensure IP address remains in good standing as our business grew from 1 brand to 6 brands, with increasing daily email volume of 300k to 4m- Designed and executed tests daily including; AB subject line test, send time tests, creative tests, and lifecycle targeting tests, then delivered actionable learnings by heading weekly email metric meetings- Used web tools such as smartsheets and basecamp for marketing campaign calendar management- Planned and scheduled social media posts and push notifications using HootSuite and Mixpanel From July 2011 to July 2013 (2 years 1 month) Santa Monica, CAOn Campus Representative @ Roger CPA Review - Acted as a liaison between the UCSB campus and the southern California regional representative- Marketed Roger CPA Review course to UCSB accounting students From November 2008 to June 2010 (1 year 8 months) Independent Contractor @ University Sitters - Provided child care for families in Santa Barbara and Los Angeles. Experience with families having 1 to 4 children, ages 3 months to 13 years old. From May 2007 to June 2010 (3 years 2 months) Audit Intern @ KPMG - Attended national training and received technical audit training- Gained experience performing substantive and analytical procedures over balance sheet and income statement accounts- Participated in the intern council as Philanthropy Chair: Directed fundraising and planned event to raise money and give books to children in need. From June 2009 to August 2009 (3 months) Greater Los Angeles AreaEmail Marketing Consultant @ Coursera Consulting clients have included:*Coursera, started Sept. 2020- Coursera is the biggest provider of MOOCs (massive open online courses) with 70+ million learners worldwide and more than 150 partner universities. ... The U.S. MOOC provider is the biggest platform in the world for this type of interactive online course when looking at learner numbers (more than 40 million at Coursera). We envision a world where anyone, anywhere can transform their life by accessing the world’s best learning experience.*Baguette Atelier- Founded in Los Angeles in 1979, our family business has been designing and creating bespoke jewelry for over 30 years. Throughout this time, our team has been the secret behind the custom creations of thousands of America’s most respected jewelry retailers. Our jewelry is 100 percent crafted in the United States. Baguette Atelier’s production is headquartered in our family operated downtown Los Angeles location. We are now extending our knowledge and expertise directly to you, our clients. We are passionate about bringing our clients’ visions to life through handcrafted and exquisite creations of the utmost quality. *Meet the Jewelers- Jason’s family business has manufactured fine jewelry for over 40 years. Knowing that jewelry can be an intimidating, significant purchase, Jason wants everyone to have access to a jeweler they can trust. And so, in 2019, Jason set off to meet the jewelers with the best reputations across the country. He found that each business has its own personality and story, and each one brings something unique to shoppers. Whether you’re seeking bridal or bespoke jewelry, everyday or milestone jewelry, we hope you meet a jeweler that will bring your sparkling vision to life and be appreciated for generations. CRM Manager @ Hulu Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Launched in 2008, Hulu is the only service that gives viewers instant access to current shows from every major U.S. broadcast network; libraries of hit TV series and films; and acclaimed Hulu Originals. From February 2019 to March 2020 (1 year 2 months) Santa MonicaAudit Associate @ KPMG US KPMG is a global network of professional firms providing Audit, Tax and Advisory services. Our industry focus helps KPMG professionals develop a rich understanding of clients' businesses and the insight, skills, and resources required to address industry-specific issues and opportunities.My Responsibilities:- Performed quarterly reviews and year-end audits for several fortune 500 companies to ensure the accuracy of their financial reporting From October 2010 to March 2011 (6 months) Greater Los Angeles AreaSenior Store Manager / Barista @ Nicoletti's Coffeehouse UCSB - Hired, scheduled, trained, and supervised over 50 student employees- Collaborated with chief executives to expand store locations and market new products- Responsibilities included: maintaining relationships with suppliers and placing orders to maximize profits; generating inventory reports; addressing all customer service issues: enforcing the disciplinary system From October 2006 to May 2009 (2 years 8 months) Santa Barbara, California Area

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In a nutshell

Rebekah Attensil's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Rebekah Attensil's Willingness to Change Jobs



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