Sr. Director | Merchandising | Site Merchandising | Strategic Business Initiatives at Oriental Trading Company, A Berkshire Hathaway Company
Omaha Metropolitan Area
Senior Assistant Buyer - Women's Footwear
2004 to 2006
Senior Assistant Buyer | Media Manager - Women's Division
July 2000 to June 2004
Inventory Analyst - Women's Division
1998 to 2000
The Futon Company
1992 to 1994
Addison , Texas
E-commerce Director - Jewelry, Watch, and Accessories
2015 to 2016
E-commerce Buyer - Children's
2012 to 2013
E-commerce Senior Strategy Manager - Children's
2010 to 2012
Associate Buyer - Children's
2006 to 2008
Oriental Trading Company, A Berkshire Hathaway Company
Director | Omni Merchandising Strategy
2016 to 2018
Omaha, Nebraska, United States
E-commerce Director - Children's Apparel, Baby Gear, and Toys
2013 to 2015
Marketing Manager - Children's
2008 to 2010
Vantage Shoe Warehouse
Store Manager | Trainer
1994 to 1998
Developed and executed profitable $60,000,000 catalog and online assortment, growing fashion segment by 34% through exclusive product development. Developed and executed profitable $60,000,000 catalog and online assortment, growing fashion segment by 34% through exclusive product development.
What company does Rebecca Schultz work for?
Rebecca Schultz works for JCPenney
What is Rebecca Schultz's role at JCPenney?
Rebecca Schultz is Senior Assistant Buyer - Women's Footwear
What industry does Rebecca Schultz work in?
Rebecca Schultz works in the Retail industry.
Senior Assistant Buyer - Women's Footwear @ JCPenney Developed and executed profitable $60,000,000 catalog and online assortment, growing fashion segment by 34% through exclusive product development. From 2004 to 2006 (2 years) Plano ,TexasSenior Assistant Buyer | Media Manager - Women's Division @ JCPenney Planned and managed $80,000,000 women's catalog and digital business for private and national brand lines, driving 27% increase through special-size initiative. From July 2000 to June 2004 (4 years) Plano ,TexasInventory Analyst - Women's Division @ JCPenney Developed inventory flow strategies for $75,000,000 catalog business to maximize turn and maintain high fill rates. From 1998 to 2000 (2 years) Plano ,TexasStore Manager @ The Futon Company Led daily store operations, including sales, store merchandising, and associate training. From 1992 to 1994 (2 years) Addison , TexasE-commerce Director - Jewelry, Watch, and Accessories @ JCPenney Led team in merchandising and optimizing digital experience for over 24,000 products. Developed and executed omni/e-commerce strategies to drive traffic and achieve sales and profit objectives. Collaborated closely with SVP's, DVP's, cross-functional senior leadership team of merchants, marketing, planning and allocation, site operations, customer experience, and store field team to gain alignment and support in executing key strategies.•Assessed digital content productivity for opportunities and led team through strategic changes resulting in reduced bounce rates, increased views, higher conversion and improved ROI. •Identified white space/expanded assortment opportunities, developed accelerated assortment expansion strategy and partnered with Sr. merchants on execution resulting in a 54% increase in product choices.•Worked closely with cross functional leaders to drive cross-shop recommendation’s, A/B testing, SEM/SEO, affiliate, display and retargeting campaigns. •Drove a 46% sales gain in back half, ending year as a top performing Division. •Awarded coveted company “Warrior Coin” by Sr. Executive leadership for outstanding partnership and bottom-line results. From 2015 to 2016 (1 year) Plano TexasE-commerce Buyer - Children's @ JCPenney Developed and drove $141,000,000 e-commerce children's business for all apparel, nursery, gear, gifts, sports fan shop and toys. Partnered closely with SVP's and DVP's to ensure alignment of key company initiatives with seamless online experience. Collaborated with digital marketing team to drive traffic, key initiatives and optimize efforts through e-mail, SEO/SEM, affiliates, display, retargeting, and social media programs. Partnered with site merchandising team in developing improved navigation and product presentation standards to drive product views and overall conversion.•Identified white space opportunities and negotiated costs, margin agreements and opportunities for exclusive products with over 150 vendors.•Led team of associate and assistant buyers to expand online only assortment aggressively through drop-ship fulfillment by 52%, increasing overall sales penetration to stores by 75%.•Improved overall profitability of Baby Furniture by developing alternate warehouse, shipping and bundle strategy, cutting expenses by over 48%. From 2012 to 2013 (1 year) Plano, TexasE-commerce Senior Strategy Manager - Children's @ JCPenney Served as e-commerce lead for children's division, providing strategic and functional direction to divisional Sr. leadership and enterprise buyers. Developed several online and direct-only initiatives, including assortment expansion, bundling, and multiple purchase incentive programs. Facilitated life cycle planning to improve flow, price pacing, and markdown cadence to maximize gross profit. Partnered with digital marketing and site merchandising teams to drive traffic, sales and profit.•Developed drop-ship fulfillment training for merchants, identified white space opportunities and facilitated on-boarding of drop-ship suppliers to accelerate online assortment expansion. •Identified referral opportunities and partnered with Store Operations to design in-store visuals, associate training, and materials, resulting in 32% referral increase.•Initiated testing and rolled out MIP (multiple incentive purchase programs), bundling and extended lifecycle planning across several categories, driving higher AUR, AOV and profit. Drove $12,000,000 growth in the division. From 2010 to 2012 (2 years) Plano, TexasAssociate Buyer - Children's @ JCPenney Designed and developed $70,000,000 catalog/digital assortment for infant furniture, bedding, and gear. Responsible for “end to end process”, including sourcing, buying and executing catalog and digital efforts to meet overall sales and profit objectives. •Drove 25% increase year over year through exclusive Baby product development and drop-ship assortment expansion.•Initiated testing of in-store visuals for digital exclusive "baby furniture, bedding and gear" assortment, driving a 43% increase in referrals. Resulted in a 1,100-door roll-out. From 2006 to 2008 (2 years) Plano, TexasDirector | Omni Merchandising Strategy @ Oriental Trading Company, A Berkshire Hathaway Company From 2016 to 2018 (2 years) Omaha, Nebraska, United StatesE-commerce Director - Children's Apparel, Baby Gear, and Toys @ JCPenney Drove transformation of children's digital experience overseeing digital content for over 16,000 products. Developed and executed omni/e-commerce strategies to drive traffic and achieve sales and profit objectives. Collaborated closely with SVP's, DVP’s and cross-functional senior leadership team of merchants, marketing, planning and allocation, site operations, and customer experience to gain alignment and support in executing divisional strategies.•Developed and executed digital plans for brand and category launches. Optimized key national brand experiences resulting in a 28% sales increase. •Identified white space/expanded assortment opportunities and developed execution plan, resulting in a 21% increase in product choices.•Developed and led divisional profitability training and assortment re-mix strategy, resulting in highest gross profit improvement in company, exceeding both gross profit rate and dollar plan. •Proposed and executed filter refinement strategy for navigation, simplifying overall experience, resulting in an 1,800bps increase in conversion.•Executed enhanced SEO standards, alternate images, video content, and buying guides/fit tools resulting in increased engagement. From 2013 to 2015 (2 years) Plano, TexasMarketing Manager - Children's @ JCPenney Led direct marketing efforts (digital, catalog, and referral) for Children’s Division. Developed strategy and executed allocation of catalog, e-mail, home page, and divisional landing page exposure. Partnered closely with SVP's, DVP's, CSI (customer strategic insights), SEO/SEM, and social media teams to drive customer engagement/acquisition and deliver on key strategies.•Developed and executed marketing cadence and exposures to drive seasonal and key event shopping periods (Back to School, Easter, Holiday, Baby Events) for all categories. •Drove omnichannel synergies and leveraged use of enterprise assets resulting in significant reduction of creative/photography expense.•Evaluated effectiveness of marketing efforts and adjusted strategies to drive ROI and support key objectives. From 2008 to 2010 (2 years) Plano,TexasStore Manager | Trainer @ Vantage Shoe Warehouse Led store operations and responsible for hiring and training of associates for all new store locations. From 1994 to 1998 (4 years) Dallas, Texas
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
2 year(s), 2 month(s)
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