I have been in pharmaceutical sales, marketing, training, and management for over fifteen years. I specialize in OBGYN related products. I have launched and managed inside and outside sales and marketing teams. I have created a vast array of successful marketing campaigns and specialize in training and coaching for results. At ViaCord, I have been the Marketing Communications Managers creating, conducting, and measuring different marketing programs . I have managed a sales team for ViaCord focused on new business development and I am currently helping build our sales trainining curriculum for increased sales team effectiveness. Specialties: Increasing sales and revenue in cord blood banking through marketing, sales training, product and campaign launches, sales motivation, contracting, new business development, recruitment of speakers and key opinion leaders, and field coaching with sales representatives.

Vice President of Marketing @ From April 2015 to Present (9 months) Vice President of Sales @ From April 2014 to Present (1 year 9 months) Sales Training Manager @ Supported multiple sales team's training needs, including new hire training, sales and leadership meetings, professional development, and leadership training. From August 2013 to February 2014 (7 months) Field Sales Associate Manager @ Managing a national sales team. Responsibilities include motivating, training, field visits, communications, and delivering results. From September 2012 to August 2013 (1 year) Marketing Communications Manager @ From April 2009 to September 2012 (3 years 6 months) Marketing Communications Manager @ I work predominantly on the ViaCord brand and create communications from Marketing to the field sales force. From April 2009 to October 2011 (2 years 7 months) Director of Marketing and Training @ At StemCyte I created marketing materials, presentations, and field focus for private banking. I facilitated the manufacturing and launch of the collection kit, trained a salesforce of twenty sales representatives, and managed the inside call center. I oversaw operations and marketing related media. From April 2008 to April 2009 (1 year 1 month) Regional Manager @ From November 2004 to April 2008 (3 years 6 months) Sales Representative @ From 2000 to 2004 (4 years) Sales Representative @ From 1999 to 2000 (1 year)

BSBA, marketing @ La Sierra University From 1996 to 1998 BS, Marketing @ Walla Walla College From 1994 to 1996 Ranelle Erickson is skilled in: Biotechnology, Pharmaceutical Sales, Pharmaceutical Industry, Medical Devices, Marketing, Lifesciences, Strategic Planning, New Business Development, Marketing Strategy, Cardiology, Product Launch, Market Research, Sales Management, Product Development, Salesforce.com