The lowdown: #1 - Born and raised in NYC, ballet dancer for 15+ years #2 - Attended Stanford University, fell into the excitement of fast-paced startup life #3 - Spent two years at Flipboard — growth marketing (building out their email & notification systems) #4 - Joined Tradecraft to expand and grow my skills in product design #5 - Now, working at Operator — product design

Product Design @ From July 2015 to Present (4 months) San Francisco Bay AreaProduct Design @ Tradecraft is a product design apprenticeship focused around working with local startups. Project scope ranges from persona development, user research, user stories, task flows, wireframes, lo and hi-fi mocks to interactive prototypes. Client work has included: Designing an e-commerce Instagram lookbook for Pixlee (www.pixlee.com) Optimizing the order flow for a DNA screening kit for Counsyl (www.counsyl.com) Architecting a payment portal for specialized government payments for Sipree (www.sipree.com) Redesigning an on-demand booking experience for Cleanify (www.cleanify.com) From April 2015 to July 2015 (4 months) San Francisco Bay AreaPerformance Marketing @ I managed the notification and email products at Flipboard, from internal tool development to content strategy. --Defined product roadmap for internal email and notification tools --Worked closely with engineer to design and develop these tools with a focus on usability/deliverability --Performed cohort analysis (SQL) to understand and define user behaviors --Ran product A/B tests (4-6 tests/month) targeting user engagement and retention --Developed and designed new life-cycle marketing programs to engage new and churned user base (send to 100+ users/month) --Managed international (China, Brazil, LatAm) content team for email/notification programming --Presented regular data reports on user behavior and marketing campaign performance From June 2013 to March 2015 (1 year 10 months) Palo Alto, CAGrowth @ I was an intern working on their growth and content teams. --Executed A/B tests to increase referral sales traffic to partner sites --Developed Pinterest and Instagram strategy aimed towards increasing user acquisition and app engagement From February 2013 to June 2013 (5 months) Product Marketing @ I was an intern working primarily on in-app partner advertising and data analysis. --Established workflow for new house ad system --Analyzed effectiveness of in-app advertising using Google Analytics and SQL --Worked with over 15 publishing partners to design ads --Customized Chinese mobile banner ads using insights from secondary and primary research From June 2012 to September 2012 (4 months) Palo Alto, CAStrategic Branding @ Brand Culture is a strategic branding company helping a broad range of clients with its branding, communications and marketing issues. --Conduct interviews with consumers and internal stakeholders to asses their new marketing efforts --Perform competitor research for Bovitz Research Group for its rebranding initiative --Develop proposal for repositioning of City of Santa Monica, evaluate existing problems with website --Implement trade show for Tiburon in terms of layout and marketing materials From June 2011 to September 2011 (4 months) Greater Los Angeles AreaMarketing Intern @ --Organize in-venue marketing for new mobile application, Liveshare --Identify key events and target groups for marketing efforts --Plan innovative weekly events to build overall buzz around Liveshare --Devise marketing strategy around Facebook, Twitter, and short viral videos --Demo product and interview potential users to understand user problems and needs From April 2011 to June 2011 (3 months) Palo Alto, CAAsian Art Department Intern @ --Work with head Asian Art curator to review and select images from 2000+ photos of classical Chinese ink paintings for publication use --Identify painting time periods and convert artist names from Wade-Giles to modern pinyin system From June 2010 to September 2010 (4 months) Greater New York City AreaGallery Intern @ --Increase awareness of upcoming gallery exhibitions by contacting over 25 publications --Compile and photoshop artwork images for new website --Create artist pages and updated image galleries on Artforum and Facebook --Organize summer gallery functions From June 2010 to September 2010 (4 months) Greater New York City AreaMarketing Intern @ --Evaluate marketing materials for donor membership and advise on design and content --Solicit local businesses to host fundraising events and offer discounts to donors --Research potential members for donor circle From June 2009 to August 2009 (3 months) London, United KingdomGallery Intern @ From June 2009 to August 2009 (3 months) Wardrobe Assistant @ --Responsible for costume lace/hand sewing, color dyeing, and all headpieces/accessories --Maintain spreadsheets for productions budget and costume inventory --Manage performance run-down and provide backstage assistance From June 2006 to September 2008 (2 years 4 months) Hong KongOutreach Intern @ From June 2008 to August 2008 (3 months)

B.A, East Asian Studies, Management Science and Engineering @ Stanford University From 2009 to 2013 The Dalton School From 2006 to 2009 Manhattan Ballet School and Company From 1997 to 2009 High School @ The Chapin School From 1996 to 2005 Rachele Lam is skilled in: Advertising, Google Analytics, Marketing, Competitive Analysis, Product Marketing, Management, Time Management, Community Outreach, Mobile Devices, Brand Management, Entrepreneurship, Mobile Applications, Strategic Partnerships, Social Networking, Product Management, SQL, Data Analysis, Product Design, Visual Design, User Research, Usability Testing