Rachel Paeper's Email Addresses & Phone Numbers

📖 Summary

Senior Marketing Manager @ Product Marketing: GTM strategy and planning Content Marketing: content strategy, copywriting, editing Sales Enablement: sales collateral, research, sales strategy Digital Marketing: SEM, SEO, website content management, lead generation Direct Marketing: Lead Nurturing, Email (No time to write more - we're in start-up mode!) From August 2014 to Present (1 year 5 months) San Francisco Bay AreaMarketing Co-Chair for Global Non-Profit Organization @ Co-Chair of Marketing, overseeing the global marketing programs for Women In Wireless. The mission of Women in Wireless is to connect, inspire, and empower female leaders in mobile and digital media. We do this through leadership development, mentoring, inspirational series of panels and webinars, job boards, philanthropic support for relevant charities and networking events. WiW has 12,000 members in 10 chapters including San Francisco, New York, Boston, Chicago, Los Angeles, Dallas, London, Singapore and Hamburg. From February 2015 to Present (11 months) San Francisco Bay AreaMarketing Manager @ Digital marketing specialist focused on demand generation and user acquisition for Autodesk's emerging technologies (including new SAAS products). - Website management & web development: content, optimization, testing, site architecture - Advertising strategy: creative, messaging, paid media planning - Product marketing: GTM for new product releases and updates - Worked in cross-functional teams in a matrix organization comprised of: Product Managers, UX, User Education, Customer Support, Community At Autodesk I worked alongside brilliant, innovative marketers and engineers on the cutting-edge of the modern Industrial Revolution. My product focus was on Fusion 360, a cloud-based 3D CAD tool for product development. We helped start-ups, students, designers, and engineers bring their product ideas to market more efficiently and cost-effectively than would be possible using traditional tools. Ask me about: rapid prototyping, cloud-based collaboration, 3D printing. From February 2014 to August 2014 (7 months) San Francisco Bay AreaMedia Manager @ Management of global digital marketing programs (paid media), primarily focused on demand generation and user acquisition for Autodesk. Managed 36 separate initiatives across 4 industries in 21 countries. Autodesk is a multinational enterprise business that focuses on 3D design software. (Best known for AutoCAD.) Responsibilities: - Strategy & execution of paid media globally - Collaboration with cross-functional teams in a matrix organization, including: social media, web analytics, SEO, content marketing, marketing operations, industry and field marketing managers - Relationship Management - Vendor Management - Project Management - Media Education - Localization of Global Initiatives Industry Verticals: - Media & Entertainment - Architecture, Engineering & Construction - Manufacturing - Natural Resources & Infrastructure - Consumer (apps) Initiatives: - eCommerce - Direct Response / Lead Generation - Awareness Markets: - North America: US, Canada - EMEA: UK, Germany, France, Italy, Spain, Poland, Nordics - APAC: Japan, Korea, Singapore, Australia, New Zealand From January 2013 to January 2014 (1 year 1 month) San Francisco Bay AreaAccount Director, Account Executive, Account Manager @ Manager of a full-service media agency in Sydney, Australia. As the first hire, I had the unique opportunity to be involved in all facets of building the business. I developed a diverse skill set in a variety of roles, including account planning and strategy, project management, client services, and business development. Responsibilities: - Media Strategy (paid, earned, owned media) - Media and Audience Research - Media Planning - Media Buying and Negotiation - Campaign Optimization - Web Analytics - Training and Education - Business Development - SEM lead: 2009-2012 - Team leader: 2010-2012 - Staff hiring and training: 2010-2012 Accounts: - Entertainment (Rockstar Games, Village Roadshow Entertainment, Hopscotch Films) - Travel (Club Med, Tourism BC) - CPG (Marion's Kitchen, Gloria Jean's) - Financial Services (First Prudential Markets, Atradius) - Pharmaceutical (Care Pharmaceuticals) - Political (election campaigns on the federal and state level) - Non-Profit (Australian Red Cross, Australian Conservation Foundation, UNHCR, The Benevolent Society, Fostering Young Lives) Media: - Digital: Display, Search (SEM, SEO), RTB, Analytics - Outdoor / Out Of Home - Television - Print - Radio From January 2007 to May 2012 (5 years 5 months) Junior Account Manager @ Junior AM role at innovative, award-winning full-service advertising agency. Responsibilities: - Development & dstribution of press releases - Account coordination - Media monitoring Accounts: - Political - Non-Profit - CPG Media: - Digital - PR - Radio - TV From May 2006 to December 2006 (8 months) Bachelor of Arts (BA), Journalism: Strategic Communication, Magna Cum Laude (3.9 GPA within the School of Journalism & Mass Communication) @ University of Minnesota-Twin Cities From 2004 to 2007 Eastern Kentucky University From 2003 to 2004 Rachel Paeper is skilled in: Digital Media, Media Planning, Advertising, Digital Marketing, SEM, Account Management, Google Analytics, Digital Strategy, Strategic Planning, Marketing Strategy, Marketing, Digital Communication Strategy, Marketing Communications, Negotiation, Social Media Advertising