Inspired by innovation. Interested in products and business models that break the rules. More than 8 years of results in product management, growth and innovative analysis on three continents at both corporates and start-ups. I have a technical background paired with a top 5 MBA from INSEAD. Specialties: Product management, Product strategy, Product vision and roadmap, go to market planning, agile software development process and social media marketing.

Product Manager @ From January 2015 to Present (1 year) San Francisco Bay AreaIndependant Consultant @ Consulting and interim management to technology companies. From September 2007 to December 2014 (7 years 4 months) London, United KingdomDigital Queen-bee @ Grew inventory and social media audience through proven email and search engine marketing best practices. From March 2014 to July 2014 (5 months) London, United KingdomDigital Product Manager @ • Managed the outsourcing & migration of New Venture sites to cut annual IT costs [which.co.uk] • Led the initiation and launch of a new Legal Services site with an improved acquisition to activation journey and tiered subscription packages (payments using PayPal) -- 30% increase in conversion. From July 2013 to December 2013 (6 months) London, United KingdomTechnical Product Manager @ • Led localisation for Arabic speaking market increasing site visitation in Middle East by over 15% [ar.hotels.com] • Worked with cross-functional teams to specify, design, A/B test and deliver Maps and Deals based landing pages for European markets increasing overall conversion by 1bps (around £100m GBV) From 2011 to 2011 (less than a year) London, United KingdomProduct Owner @ • Coached a team of 20 consultants in Agile (SCRUM) to enable on-time launch of an online pay-wall. • Created and managed a complex integration roadmap for web and mobile products (Atypon: SaaS-based access management; MPP: payment service provider and eScenic: CMS & web authoring tool) From 2010 to 2010 (less than a year) London, United KingdomProduct Owner @ • Managed a cross-functional team of 15 to deliver the first successful release of a digital content archive. Estimated to reduce tape storage costs by £17M. • Analysed end-to-end tape Archival process to prioritise requirements and develop a roadmap, which led to a £27M budget approval. • Created a digital archival workflow from scratch and introduced features such as video streaming, improved metadata access through tag clouds, etc. • Wrote specs, created wireframes, guided design, ran planning and estimation, conducted UAT and signed off features. Liaised with data migration and PMO to ensure smooth workflow transition and user on-boarding. From 2009 to 2010 (1 year) London, United KingdomProject Manager @ • Pitched a project for customised implementation of Google Analytics on EMI's artist websites (~250), to C-level executives to secure on-going funding. • Revised agency KPIs and reduced CPA by nearly 50% for key marketing campaigns in UK. • Ran training workshops and presentations on data based decision-making, for Senior Marketing Managers in key territories. From 2007 to 2008 (1 year) London, United KingdomSenior Business Analyst @ • Delivered Ariel Imagery on maps and related improvements in search, messaging and interactions to increase user engagement by 7%. [http://www.whereis.com] • Introduced incremental delivery process (SCRUM), reducing website release cycles from 12 to 6 weeks. • Developed specifications for moving the Whereis Web Service and Commercial API to a SOA. From 2006 to 2007 (1 year) Melbourne, AustraliaTechnical Business Analyst/ PM @ • Managed scope, timelines, implementation and successful launch of a statewide events website for the 2006 Commonwealth Games (AU$350,000). [http://www.experiencemelbourne.com] • Redefined the content publishing process from 5 steps to 3. Defined the scope & requirements. Managed UAT and successful integration into the live site with ‘zero’ down-time. [www.visitvictoria.com] From 2004 to 2006 (2 years) Melbourne, Australia

Master of Business Administration (M.B.A.), Entrepreneurship and Strategy @ INSEAD From 2012 to 2012 Master, Applied Information Technology, Distinction @ Monash University From 2002 to 2003 Bachelor, Commerce @ University of Mumbai From 1994 to 1998 Rachana Mansinghka is skilled in: Agile Project Management, Stakeholder Management, User Experience, Web Analytics, Product Management, Business Analysis, Online Marketing, IT Strategy, Strategic Analysis, Online Advertising, Analysis, Analytics, Agile Methodologies, Business Development, Business Strategy