Proficient across a wide spectrum of online marketing and Ecommerce practices including PPC/SEM, Copywriting and CRO (Conversion Rate Optimisation). Passionate about helping a wide range of businesses increase their presence online and driving conversions their way.

CRO Producer @ In my role as CRO producer (Conversion Rate Optimisation Producer) I have played an integral role in assisting a broad range of businesses succeed online through online advertising and high-performance web design. This is all attained through a mix of Search, Display & Remarketing networks, and optimising the designs of associated landing pages to improve conversion rates. I also focus on Ecommerce based clients to increase their ROI online through tailored strategies such as Google Shopping Ads (Product Listing Ads) and Dynamic Remarketing within AdWords and Comparison Shopping Engines. From May 2014 to Present (1 year 7 months) Travelling throughout Europe and SE Asia @ Currently on a career break, backpacking the world. From May 2013 to April 2014 (1 year) Sales & Marketing Consultant @ From June 2012 to May 2013 (1 year) Sales & Marketing Intern @ Worked in an innovative sportswear start-up, responsible for generating online marketing initiatives, assisting in building brand awareness, growing sales and establishing the brand From February 2012 to May 2012 (4 months) Barista @ From February 2011 to May 2012 (1 year 4 months) Marketing Administrative Assistant (Part Time) @ Responsible for all online marketing activities, finding new leads to generate clients & assisting in marketing campaigns for events. From September 2009 to May 2012 (2 years 9 months)

B.Commerce, Marketing @ University of Wollongong From 2008 to 2011 Diploma of Business, Marketing, Distinction @ TAFE NSW Higher Education From 2007 to 2007 Keira High School Prerna Kapoor is skilled in: Online Marketing, Online Advertising, Email Marketing, Marketing Strategy, Sales, Marketing, Product Development, Business Strategy, New Business Development, Leadership, Start-ups